“Where flowers bloom,
so does hope.”
RECENT POSTS
Celebrating Garden Roses – and Your Design Talent
Alexandra Farms launches its 2019 “Garden Rose Design Contest" On the heels of its resoundingly successful inaugural “Garden Rose Design Contest” in 2018, Alexandra Farms – the world’s preeminent grower of garden roses – is excited to announce the launch of its...
The Age of Studio Floral Designers
"How the floral industry is changing, and what’s next for studio and retail designers" As the new year continues to take shape, it’s a good time to look at some of the trends that have begun to take root in our industry of late. One of the most interesting...
Bulb Flowers
"Preserving the First Smiles of Spring. Care and handling tips for spring bulb flowers." After a long winter, we grow desperate for any sign of spring: the first mild day, the fi rst robin or the first bulbs breaking through the hardened ground. Tulips,...
Designer Profile
"MICHAEL DEROUIN AIFD, AAF, PFCI, CAFA MCARDLE’S FLORIST AND GARDEN CENTER GREENWICH, CONN." Michael Derouin, a main-stage presenter at the American Institute of Floral Designers (AIFD) National Symposium, “Awaken,” in Las Vegas, Nev., July 6-11, is a...
Creativity – Shonda Cunningham, AIFD
As one of the main-stage presenters at American Institute of Floral Designers (AIFD) National Symposium “Awaken,” in Las Vegas, Nev., July 6-11, Shonda Cunningham, AIFD, is an award-winning floral artist who is the head designer and flower-room manager at Silver...
Floral Knowledge Base
"How educators are teaching sustainable floral design"As more aspiring florists seek to gain new skills and knowledge, the varied educational options, formats, and venues are on the rise. And yet, sustainable design courses aren’t widely offered. Students in search of...
Q&A – Jane DeMarco
"Jenny Thomasson, AIFD, PFCI, EMC Design Director and Principal of Stems Florist." Jenny Thomasson, AIFD, PFCI, EMC, design director and principal of Stems Florist in St. Louis, Mo., opened her first store at the fresh age of 23. Within five years, she’d...
Question of the Month- February
"Have you switched from traditional retail florist shop to a studio or vice versa, and if so, why? How has it worked out? Is it what you expected? What have you learned? Would you do it again." Changing my business to a studio has allowed me to extend my...
Balloon Industry Challenges – Real Concerns or Just Hot Air?
"Helium shortage and environmental concerns lead balloon industry to look for solutions." No well-curated Pinterest board or Instagram feed can live without helium-fi lled balloons. Graduation festivities, birthdays or weddings – all of life’s joyous...
The Age of the Studio Florist
"I can’t change the direction of the wind, but I can adjust my sails to always reach my destination." The age of the studio florist began with the 2007 recession. Over the last decade, many florists, already struggling with increased competition from the mass...
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Ball Seed Customer Days, July 28 & 29
Ball Seed® is pleased to welcome visitors once again to The Gardens at Ball in West Chicago, Ill., during Ball Seed Customer Days, Thursday, July 28, and Friday, July 29. Registered guests will spend a full day engaging with Ball team members on ideas to optimize...
Attendees to Get an Insider Look at the Floral Industry Epicenter During Next Gen Live!
The Society of American Florists’ Next Gen LIVE! event is designed to inspire young floral professionals with the depth and breadth of the floral industry. The new event, July 31 to Aug. 2 in Miami — the epicenter of North America’s flower imports. The airport tour...
15 Best Floral Instagram Accounts to Follow in 2022
Floral content is growing at a huge rate nowadays, and everything you're searching for to start in the flower world is in the palm of your hands. If you're getting yourself involved in the flower industry, or are just a flower advocate and true flower lover at heart,...
AFE Education & Resources for Sustainability in the Floral Industry
The American Floral Endowment (AFE) has announced a new special Sustainability Project to provide education and resources to the floral industry. Partnering with like-minded organizations, the Endowment’s new project aims to create usable assets, identify new research...
Promenade Launches Point of Sale Management Solution for Florists Across America
Originally called BloomNation, Promenade Group has spent 12 years working with local florists and understanding what shop owners need to successfully run a business. Promenade POS was built from the ground up specifically for florists – the complete platform provides...
TikTok creates program for small businesses
In its announcement, TikTok said it wanted to shepherd more small businesses onto the platform to reach more consumers and, in turn, achieve their goals. TikTok users are twice as likely as users on other platforms to recommend a product or service they found on...
Five Ways to Build Your Sympathy Floral Business
Flowers can both comfort and express emotions that people can’t easily state during these times of grief. That’s why sympathy flowers are an essential part of your floral business. However, you need to ensure you have the right things in place to build a sympathy...
Florist Spotlight: Stacey Bal Carlton, AIFD, CFD, EMC
Stacey Bal Carlton, AIFD, CFD, EMC The Flora Culturist Chicago, Ill. How did you get started in the floral industry? I am a second-generation floral designer and educator. I have been around flowers since I was in utero. My mom is a florist, as well. The connection to...
Ball SB Celebrates their 30th Anniversary
Ball SB is celebrating 30 years of coloring the world with beautiful flowers. In Colombia, during the sixties, few varieties of flowers were grown. And not industrially. Despite being a very rich country and having the climatic conditions conducive to growing all...
