“Where flowers bloom,
so does hope.”
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Designer Profile
"MICHAEL DEROUIN AIFD, AAF, PFCI, CAFA MCARDLE’S FLORIST AND GARDEN CENTER GREENWICH, CONN." Michael Derouin, a main-stage presenter at the American Institute of Floral Designers (AIFD) National Symposium, “Awaken,” in Las Vegas, Nev., July 6-11, is a...
Creativity – Shonda Cunningham, AIFD
As one of the main-stage presenters at American Institute of Floral Designers (AIFD) National Symposium “Awaken,” in Las Vegas, Nev., July 6-11, Shonda Cunningham, AIFD, is an award-winning floral artist who is the head designer and flower-room manager at Silver...
Floral Knowledge Base
"How educators are teaching sustainable floral design"As more aspiring florists seek to gain new skills and knowledge, the varied educational options, formats, and venues are on the rise. And yet, sustainable design courses aren’t widely offered. Students in search of...
Q&A – Jane DeMarco
"Jenny Thomasson, AIFD, PFCI, EMC Design Director and Principal of Stems Florist." Jenny Thomasson, AIFD, PFCI, EMC, design director and principal of Stems Florist in St. Louis, Mo., opened her first store at the fresh age of 23. Within five years, she’d...
Question of the Month- February
"Have you switched from traditional retail florist shop to a studio or vice versa, and if so, why? How has it worked out? Is it what you expected? What have you learned? Would you do it again." Changing my business to a studio has allowed me to extend my...
Balloon Industry Challenges – Real Concerns or Just Hot Air?
"Helium shortage and environmental concerns lead balloon industry to look for solutions." No well-curated Pinterest board or Instagram feed can live without helium-fi lled balloons. Graduation festivities, birthdays or weddings – all of life’s joyous...
The Age of the Studio Florist
"I can’t change the direction of the wind, but I can adjust my sails to always reach my destination." The age of the studio florist began with the 2007 recession. Over the last decade, many florists, already struggling with increased competition from the mass...
Why Small Businesses Need Budgets
"Tips for creating a budget and sticking to it." Sixty-one percent of small businesses did not create an official formal budget in 2018, according to new data from Clutch, a B2B research firm in Washington, D.C. When small-businesses owners neglect creating...
Q&A – January
"Casey Godlove, creative director, and Eric Mourkakos, founder – PlantShed New York" we were intrigued. The press release announced the opening of PlantShed No. 3 on W. 96th Street at Broadway. We are talking really expensive New York real estate here! The release...
Gregor Lersch Visits Texas
The world’s tour de force designer brings wedding innovation to Houston. Some flew from as far as the Midwest and even Canada to attend “Weddings at the Villa: A Floral Showcase” and to participate in “Wedding Design Class,” an intimate two-day instruction by...
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Florist Spotlight: Stacey Bal Carlton, AIFD, CFD, EMC
Stacey Bal Carlton, AIFD, CFD, EMC The Flora Culturist Chicago, Ill. How did you get started in the floral industry? I am a second-generation floral designer and educator. I have been around flowers since I was in utero. My mom is a florist, as well. The connection to...
Ball SB Celebrates their 30th Anniversary
Ball SB is celebrating 30 years of coloring the world with beautiful flowers. In Colombia, during the sixties, few varieties of flowers were grown. And not industrially. Despite being a very rich country and having the climatic conditions conducive to growing all...
Enter the latest Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS September 2022 Contest Selecta One Edition Enter our next round of the Best in Blooms design contest! Win a Florist Spotlight feature in Florists' Review magazine and have your work featured across all of our social...
Red Twig Farm Focuses on Quality vs. Quantity
Red Twig Farm is a six-acre specialty cut flower and woody farm in New Albany/Johnstown Ohio. "We try to stay more of a niche farm focusing on our quality over volume,” says Lindsey McCullough. “We have dabbled in many flowers but decided it was best to focus on those...
American Grown Flowers
Cut flowers produced in the U.S. are favored by a growing number of consumers. Discover more about the “American grown” flower industry and burgeoning movement in this exclusive FR report. By Nita Robertson, AIFD, CFD Fields at Sun Valley's Willow Creek Farm...
FTD America’s Cup Design Competition
The FTD America's Cup took place at the AIFD Roots Symposium in Las Vegas last week. Explore the amazing designs created by the ten talented finalists. The top four were then selected and competed for the title. Congratulations to Jenny Thomasson, winner of FTD...
Floating Flowers
There are many ways to design “pool floats”; this one is fast, easy and budget friendly. Floral design, photography and text by Nita Robertson, AIFD, CFD Floating arrangements in pools are showstopping additions to event décor, and you can design them in myriad sizes...
Celebrate American Grown flowers and foliage all month long in July
One of the most exciting campaigns CAG hosts annually is American Grown Flower and Foliage Month, during the month of July. And this year, the tradition continues. Activities to celebrate the month include special events on farms throughout the country, promotions in...
How To Use A Flower Color Wheel to Achieve Spectacular Results
When you’re deciding on color combinations for your beautiful floral designs, the color wheel can be very useful. The color wheel is a simple way to determine how colors work together. Full Article Below Source HOW TO USE A FLOWER COLOR WHEEL TO ACHIEVE SPECTACULAR...
