“Where flowers bloom,
so does hope.”
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Design School Redux
"Morgan Anderson, Ph.D., edits a brilliant new edition of our favorite floral textbook" Florists’ Review first published Design School in 2003, and since then, this essential reference has been reprinted six times, selling more than 47,000 copies as the main...
Checklist for Mother’s Day Floral Success – and Beyond
"Tips for cut-flower care and shop maintenance that will increase the life of the blooms you sell and customers’ satisfaction with them." You’re a floral retailer who provides great products and impeccable services. If only more people knew you existed! Often,...
Creativity In The Modern World
"How technology influences our creative processes" aISCOVERING OUR CREATIVITY Our brains were built for being creative. Creativity is one of the most fundamental of human qualities. It is truly part of our basic human nature. Creativity is sometimes looked at as...
What To Do With The Color Of The Year
"How to implement Pantone’s “Living Coral” into your daily business." ast December, we received an e-mail from the commercial director of a major flower importer and exporter in Holland. He was finalizing his company’s exhibition at January’s IPM ESSEN 2019, a...
Flowers& Community
"Artistic, educational or promotional, floral collaborations reflect a new model in the marketplace." In the imaginations of many floral designers, the medium of flowers is so much more than a “product.” Rather flowers are a vehicle to bring people together – for...
CREATIVITY
"How do you practice your creative development – “play” with creativity and strengthen your creative muscle?" On the 25th anniversary of his induction into the American Institute of Floral Designers (AIFD), David Powers, AIFD, will be a main stage presenter at the...
Question of the Month
"What have you done intentionally to change your career path or elevate your status/position in your career, and how did intentionally creating a plan or taking intentional steps help you reach your goal faster?" I make the most of any opportunity that comes my...
Building Your Business With Intention
"Focusing on key areas of your business with intention affects more than your bottom line." There isn’t one “right way” to create a floral design. Some days you let the flowers lead your design style – often surprising yourself with the final results –...
2019 Garden Trends Report: Rooted Together
"Trends serve to help reconnect consumers with the natural world" The future for gardening looks joyful, and connecting with Mother Nature just may be the saving grace of the planet. This bold prediction comes from Garden Media Group’s “2019 Garden Trends Report:...
Designer Profile
"Smithers-Oasis" Twelve years after being inducted into the American Institute of Floral Designers (AIFD), Denise Gehrke will, this summer, be presenting a main-stage program at the organization’s National Symposium, “Awaken,” in Las Vegas, Nev., July 6-11, 2019....
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Certified American Grown Supports FTD’s America’s Cup at AIFD Convention
Certified American Grown was proud to be a sponsor in providing America’s most talented designers with 2 of 3 surprise lots used in the “America’s Cup” competition hosted by FTD during the recent American Institute of Floral Design (AIFD) “Roots Symposium” held at...
Derek Woodruff will be the featured designer at the upcoming Field to Vase Dinner
Don’t miss out on Derek’s spectacular designs, workshop, and demonstration at Summer Dreams Farm on Sunday, September 18. Attendees will also have opportunities to take a VIP Farm Tour, taste the finest Michigan wines, and of course, dine on local cuisine surrounded...
Water is the ‘oil’ of the horticultural sector, many challenges will present themselves in the coming years
In recent years, many countries have been experiencing more and more dry periods. Since water is the 'oil' of the horticultural sector, it is a crucial theme, and precisely around this theme, many challenges will present themselves in the coming years. Erfgoed, a...
Europa Cup 2022
By Nita Robertson AIFD, CFD The Europa cup took place in Katowice, Poland, over the weekend. A bucket list event for any floral enthusiast. The event was full of amazing floral inspiration! This is an event around which crowds of floristry and flower enthusiasts from...
How to Market Flowers to Millennials
Millennials respond to marketing messages differently than previous generations, so it is important to find ways to market to this large generation of consumers. The article below provides tips for marketing to millennials. If you understand millennial values,...
Details Flowers Software Announced As Finalist for 12th Annual GrowFL Florida Companies to Watch Awards
The 12th Annual GrowFL Florida Companies to Watch recently announced Details Flowers Software as a finalist in the 12th Annual GrowFL Florida Companies to Watch event. The awards event honors impressive second-stage companies from throughout the state for developing...
Fresh-Cut Dahlias Now Available Year-Round from Alexandra Farms
Exciting news! Alexandra Farms has announced year-round availability of Dahlias with the same reliability and consistency as their gorgeous garden roses. They are introducing twelve dahlia varieties with desirable shapes and colors and long vase...
Trends in Decorative Accessories
A look at what’s hot in 2022 in the world of home accents—trends that impact not only your giftware buying but also your floral design styling. By Andrew Joseph Accents. We’re not talking about twangs and drawls or whatever one calls the older Boston voice; no, we’re...
Houseplant Trends and Marketing Tips
Consumer interest in houseplants is at an all-time high, and it shows no sign of waning. Here are the latest info on today’s houseplant market, along with the hottest trends and most creative marketing ideas. By Nita Robertson, AIFD, CFD Houseplants not only improve...
