“Where flowers bloom,
so does hope.”
RECENT POSTS
Floral Supply Syndicate Hosts Event-in-Event
"At a grand opening store event in Houston, a design show highlighted floral trends." Known worldwide as a leading wholesale distributor for the floral industry, Floral Supply Syndicate (FSS) recently hosted “Designing the Trend Tour,” a design show that...
From The Publisher
"Just one step. Just one mile. Just one dollar. Just one kiss. Just one person. When we look at life through the lens of 'one,' everything becomes that much more attainable.” I once heard it said there is no balance - only life.All day long, I’ve been trying to get...
Pantone 2019 Color of the Year
Pantone, worldwide color authority for the design industries, has selected Living Coral (PANTONE 16-1546 ) as its “Color of the Year” for 2019. Living Coral is an energizing, nourishing and life-affirming shade of orange with a golden undertone. “We get energy from...
Calendar of Events – January – February
SundayMondayTuesdayWednesdayThursdayFridaySaturday NEW YEAR’S DAY010203Philadelphia Gift ShowOaks, Pa. (4-7)04 Philadelphia National Candy,Gift & Gourmet ShowOaks, Pa. (5-7)05EPIPHANY /THREE KINGS DAY06The Buyers Cash & CarryMarket Square Wholesale...
Success in the New Year Begins with You!
Carving out time for creativity, mental and physical health, and your business: This issue is perfect to kick off 2019, and I’m so excited to share it with you!Not only is it beautiful and packed with amazing, luscious floral images, it’s also filled with great ideas...
Five Ways To Grow Your Millennial Customer Base
"Discover what makes millennials tick and how to earn their business.. " Want to tap into millennial generation buying power? You’re not alone. Every retail segment longs to charm this generation, which has surpassed baby boomers to become the largest living...
Question of the Month – January
"In today’s hyper-busy world, what do you do to achieve work/life balance; rejuvenate your mind, spirit and body; and/or take care of yourself physically and mentally?" Before going to bed each night, I reflect on the day, remembering the heartfelt stories told by...
Importer and Wholesaler Showcase New Flower Varieties
"At Louisiana Wholesale Florist’s holiday design show in October, Royal Flowers Group and Brooke Raulerson, AIFD, FSMD, presented the latest and greatest in new cut flowers." Each year, florists from around the world prepare for the holiday season. We all know the...
The Art of Floral Installations
"The Denver Art Museum spotlights flowers as works of art in a unique designer event." Floral designer Arthur Williams, AIFD, EMC, shook things up at the September installment of the Denver Art Museum’s “Untitled: Final Fridays” event series, by bringing...
2019 Spring Trends
"The American Floral Trends Forecast 2019 SPRING APPLICATIONS" Welcome to Florists’ Review spring installment of “The American Floral Trends Forecast 2018 – 2019” report.In this update, we expand on each trend’s evolution as it relates to and inspires floral...
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Creating “That Flower Feeling”
A spectacular new marketing campaign, with the goal of increasing cut flower consumption in the U.S., provides assets that individual businesses in the flower industry can use in their own marketing efforts. In January of this year, CalFlowers, The...
Garden Rose Nuptial Arch
An artful mingling of commercially grown garden roses and foraged materials creates a stunning natural yet elegant aesthetic. Floral design and text by Patience Pickner, AIFD, CFD, PFCI Photography and Videography by Cassandra Scholl Model: Jenna Vaad...
Terraced Rock Garden
How to create a distinctive and artistic floral design that mimics a multidimensional rock-wall garden, in miniature. Floral design, photos, video and text by Donald Yim, AIFD, CFD, PFCI Smithers-Oasis Design Director Sponsored by Smithers-Oasis North America The...
Ball Seed Customer Days, July 28 & 29
Ball Seed® is pleased to welcome visitors once again to The Gardens at Ball in West Chicago, Ill., during Ball Seed Customer Days, Thursday, July 28, and Friday, July 29. Registered guests will spend a full day engaging with Ball team members on ideas to optimize...
Attendees to Get an Insider Look at the Floral Industry Epicenter During Next Gen Live!
The Society of American Florists’ Next Gen LIVE! event is designed to inspire young floral professionals with the depth and breadth of the floral industry. The new event, July 31 to Aug. 2 in Miami — the epicenter of North America’s flower imports. The airport tour...
15 Best Floral Instagram Accounts to Follow in 2022
Floral content is growing at a huge rate nowadays, and everything you're searching for to start in the flower world is in the palm of your hands. If you're getting yourself involved in the flower industry, or are just a flower advocate and true flower lover at heart,...
AFE Education & Resources for Sustainability in the Floral Industry
The American Floral Endowment (AFE) has announced a new special Sustainability Project to provide education and resources to the floral industry. Partnering with like-minded organizations, the Endowment’s new project aims to create usable assets, identify new research...
Promenade Launches Point of Sale Management Solution for Florists Across America
Originally called BloomNation, Promenade Group has spent 12 years working with local florists and understanding what shop owners need to successfully run a business. Promenade POS was built from the ground up specifically for florists – the complete platform provides...
TikTok creates program for small businesses
In its announcement, TikTok said it wanted to shepherd more small businesses onto the platform to reach more consumers and, in turn, achieve their goals. TikTok users are twice as likely as users on other platforms to recommend a product or service they found on...
