“Where flowers bloom,
so does hope.”
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Growing the Houseplant Market: Part 2
FR presents the second in our exclusive three-part series examining the Floral Marketing Fund’s “Consumer Houseplant Purchasing Report 2021.” By Andrew Joseph Coordinated by the Floral Marketing Fund (FMF), the “Consumer Houseplant Purchasing Report 2021”...
Marketing to Gen Z
What you need to know to reach this next generation of consumers. By Andrew Joseph With each succeeding generation thinking it is the cat’s meow, it is important to realize that for your flower business to survive and thrive, you can’t simply have a marketing plan in...
FSFA Scholarship Program Registration Open
Florida State Florist Association embraces education. Each year, FSFA Awards to its' Members Two Scholarships and up to Three Mentorships during the Annual Convention. Registration is now open to apply for a scholarship or mentorship through the FSFA schloarship...
Fuel App Helps Florists Save on Diesel and Petrol Costs
The fuelGenie petrol station finder app is a useful tool to help those looking to save on fuel costs. It is easy to download and can help users make informed decisions as to where they should fill up their vehicle Source: fuelGenie Press Release 14th June 2022 Fuel...
Destination Weddings and Events
Tips for landing exciting design jobs—both big and small—outside of your market area. By Jill Brooke The sun! The sand! The glamour! The creative opportunities! The Instagram moments! Schaffer Designs, Philadelphia, PA Creating the floral décor for a destination...
U.S. Farm Metrolina Wins International Grower of Year Award
The U.S. family-owned flower farm Metrolina Greenhouses is celebrating its 50th year in business and now the VanWingerden family has won the prestigious International Grower of the Year Award. This coveted award was presented by the judges at GreenTech...
Philadelphia Flower Show 2022
The PHS Philadelphia Flower Show, which is the nation’s largest, and the world’s longest-running horticultural event since 1827, is now taking place until June 19th. Since last year, the show has shifted from being a floral extravaganza to more of a...
Roselily® Series is the Gold Standard of Double Lilies
With top-level features such as substantially more petals, pollen-free, mild fragrance, and longer vase life, Roselily is the superior choice of lilies Roselily® Series Is the Gold Standard Lilies are among the most recognizable flowers on the market today....
A true nude rose is finally here! Presenting RP Moab
Source: Press Release RosaPrima For the last 27 years, Rosaprima has been focused in cultivating and curating a collection of the most unique and beautiful roses to take part in life's most extraordinary moments; and RP Moab is our newest star. Have you ever...
