“Where flowers bloom,
so does hope.”
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International Design Stars
By Tonneli Grüetter We searched the world to bring you some of today's most creative and innovative floral artists. From Asia to Europe to Central America and beyond, these floral masters leave us in awe with their inspiration, ingenuity, and sheer originality. These...
Flower Headdress
The mechanics used to create all manner of floral wearables are critical to their comfort and longevity. Here is one easy method for creating dramatic flowery headwear. Sponsored by BallSB Floral design and photos by Beth O’Reilly, AIFD, CFD, TMF Model: Eveline...
Esmeralda Farms Acquires Sande Flowers
Esmeralda Farms is in the process of acquiring Sande Flowers. This acquisition, which includes Sande’s variety portfolio and its operations in Ecuador and the United States, will begin on June 1, 2022. In leveraging Sande’s assets, they will expand Esmeralda’s...
Maximize Your Margin with Gift and Home Merchandise Webinar May 18th
Maximizing the ROI on storefront location can be a make or break for florists. Join this lively one-hour webinar and find out how to use long shelf-life products – such as gifts and home décor – to increase your profit margins. A panel of experts will address: where...
Coming Events
Floral industry happenings and gift markets through July 2022. NOTES: This information is current as of mid-April 2022; however, some organizations are re-evaluating their live/in-person events. Before planning to attend any event, check the organization’s...
Best in Blooms
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner of and finalists in our May “Best in Blooms” flower design contest. We received more than 80 entries...
Floral Coronation Robe Unveiled Ahead of Salisbury Flower Festival
Full Press Release Floral coronation robe unveiled ahead of Salisbury Cathedral’s 2022 Flower Festival A replica of the Queen’s coronation robe made of dyed grasses and gilded ferns was unveiled at Salisbury Cathedral today (Monday 3 May) ahead of the 2022 Flower...
Busy Wedding Season Ahead for Flower Farms
Summer weddings are on the horizon and it will be a busy season for florists and flower farms. According to Azout, Alexandra Farms has seen an increased demand for sand- and skin-colored garden roses, such as Amnesia, Caramel Antike, Menta, Quicksand, Golden Mustard,...
How to Develop a Successful Partnership With a Floral Wholsaler
A strong, successful partnership between a floral retailer and wholesaler can significantly benefit both parties. Making a strong relationship with your wholesaler is vital to the success of your floral business. We need to work together and communicate to help each...
