“Where flowers bloom,
so does hope.”
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A Love of the Leaf
Looking beyond common foliages and assigning them the same importance as flower blooms is one mode du jour for elevating and modernizing your flower designs. By Tonneli Grüetter Have you recently found a love of the leaf? If so, you’re not alone! ...
David Austin Roses Introduces Two New Rose Varieties
David Austin Roses launches two new rose varieties for 2022. Introducing two new roses, Bring me Sunshine (Ausernie) and Elizabeth (Ausmajesty). The English Rose breeder also celebrates a historic milestone marking 60 years of the production of the David Austin...
Magnetic Attraction
Whether worn as a boutonnière or attached to a purse, the versatile flower design is more easily secured to a garment or accessory with magnets. Floral design, text and photos by Nita Robertson, AIFD, CFD Sponsored by BoutStix™ Floral Magnets Wearable flowers are such...
Ukrainian Florist Creates Floral Installation in Lviv
By Nita Robertson AIFD, CFD The personal experience from a florist from Ukraine who used flowers to create a moment of peace by creating a floral installation in Lviv. She created a floral display around a piano where a local pianist played by the railway station in...
Graduation Flower Trends
By Tonneli Grüetter Graduation season is quickly approaching. A sharp uptick in demand for flowers and décor is expected, with many students returning to in-person graduation ceremonies and parties. For many florists, capturing extra customers during graduation...
Fleurs de Villes’ Bal Harbour Show Honors Iconic Women
In honor of Women’s History Month, the ladies at Fleurs de Villes launched the Bal Harbor Shops Florida show with the clever and educational concept of “FEMMES.” Floral artists were asked to create floral mannequins inspired by iconic women such as Audrey Hepburn,...
2022 Floral Distribution Conference Recap
Strong Turnout, Sold-Out Exhibit Hall Mark Successful 2022 Floral Distribution Conference Source: By Jason Vaughan, WF&FSA Communications Manager Blue skies and warm breezes welcomed members of the Wholesale Florist and Florist Supplier Association for their 2022...
Crown the Graduate
Offer your customers a distinctive option for graduation flower gifts with this innovative mortarboard cap adornment. Floral design, photos and text by Nita Robertson, AIFD, CFD Graduations will begin in just a couple of months, and there are many ways to celebrate...
New Introduction From Dekker – Chrysanth Dutchmaster
Dekker Chrysanten presents this innovative new spray variety Chrysanthemum Dutchmaster. A bright yellow flower with a vibrant green heart. It's available at the flower auctions from Royal Flora Holland in the Netherlands. The chrysanthemum Dutchmaster has plenty of...
