“Where flowers bloom,
so does hope.”
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Education is Helping Keep the Floral Industry Strong
Embracing the intersection of art and horticulture, the Benz School of Floral Design is developing floral design enthusiasts across the state of Texas and beyond. The Benz School namesake and founder, M. Buddy Benz, spent his career promoting and teaching design...
Hat Box Arrangement
Orlando’s The Floral Way Studio has established two branding “trademarks,” both of which have created a unique and instantly recognizable identity for the business and its design work. Floral design by Johnny Ramos Establishing a “signature style” for your flower...
Floriexpo, formerly the International Floriculture Expo, returns to Miami Beach June 7-9, 2022
The largest B2B floral expo focused exclusively on high volume and retail floral buyers in North America announces new name, new website and launch of a dedicated newsletter. This event returns to the Miami Beach Convention Center from June 7-9, 2022. Full Article...
Make Your Voice Heard on Capitol Hill This March
Congressional Action Days is an opportunity for members of the floriculture industry to show Capitol Hill that our industry matters — and that we vote. Join your peers at the Society of American Florists’ Congressional Action Days in March to tell legislators how...
Book Review: Strange Bright Blooms
Strange Bright Blooms A History of Cut Flowers This just-released book explores the social ramifications of cut flowers and the floriculture industry throughout history. At a whopping 324 pages, comprising 90 stunning color plates and 20 halftones, Strange Bright...
Royal Van Zanten and The Queen’s Flowers introduce Astronova
An exciting new flower called Astronova will be available soon. Royal Van Zanten and Queen’s Flowers, two of the world leaders in floriculture, have joined forces to create a brand new flower. Conceived around the shared principles of innovation and increased value at...
7 ways small-business owners can save on taxes in 2022
Some helpful tips while preparing to do your taxes. Taxes are complex, and for small-business owners, freelancers and people with side gigs, they’re even more complex — especially now, as filers reckon with the tax effects of small-business relief programs and rule...
Prom 2022
Tips for ensuring your most successful prom season ever. By Nita Robertson, AIFD, CFD Prom season is around the corner and that means flowers to wear and carry. Teenagers throughout North America are planning their spring formals and proms. Dresses, tuxedos, limos,...
Hope Blooms at a Beloved Harvard Square Florist That Almost Shut Down
The Brattle Square Florist has a long rich history and found a way to keep it going. The flower mecca will remain open, back in the hands of its original owners. Full Article Below Source Hope blooms at a beloved Harvard Square florist that almost shut down February...
