By Nita Robertson AIFD
The 2025 Floral Distribution Conference, hosted by the Wholesale Florist & Floral Supplier Association (WFFSA), was held from March 2-5, 2025, in Doral, Florida. The conference exceeded expectations, offering a wealth of new networking opportunities, innovative ideas, and plenty of time to connect with industry colleagues.
With over 600 attendees and more than 90 exhibitors showcasing their products, the event was an impressive display of the best the floral industry has to offer. Attendees had the chance to explore the Exhibit Hall, which featured breathtaking floral products and supplies, providing a firsthand look at the latest innovations in floriculture.
Welcoming WFFSA’s New President, Fredrick Melero
One of the major highlights of the conference was the official introduction of Fredrick Melero as the new WFFSA President. Fredrick, who is with Choice Farms LLC, is poised to lead the association into a new era of growth and innovation. His leadership was celebrated during the conference, and attendees are eager to see where he will take WFFSA in the coming years.
New Floral Xcellence Awards
The addition of the new Floral Xcellence Awards was a hit, showcasing the newest varieties.
Sponsored by Flowers of Colombia and Proflora 2025 by Asocolflores
The winners of the Floral Xcellence Awards are as follows:
- Breeder Excellence Award: Danziger for UNICORN
- Grower Excellence Award: Florisol & Co. for Chrysanthemum – Super Magnum
- Member Favorite Award: Ayurá SAS for Carnation Apple Tea
Overall is was another amazing event celebrating community in our industry.
