FR Team | Florists' Review

Seattle In Bloom Treats Downtown Hotel Visitors to Fresh Flowers in August

Posted by FR Team | Aug 2, 2021 | Florists News |

Seattle In Bloom Treats Downtown Hotel Visitors to Fresh Flowers in August During the month of...

Harnessing the Power of Social Media

Posted by FR Team | Aug 2, 2021 | Floral Business News, Florists News |

Harnessing the Power of Social Media The power of social media is an important tool for all small...

The Flowers For Olympic Medalists Carry Deep Meaning In Japan

Posted by FR Team | Aug 2, 2021 | Floral Business News |

The Flowers For Olympic Medalists Carry Deep Meaning In Japan Flowers create emotion and carry...

New Bill Being Introduced for U.S. Grown Flowers at Federal Events

Posted by FR Team | Jul 16, 2021 | Industry News |

New Bill Being Introduced for U.S. Grown Flowers at Federal Events Considering that less than 25...

July 2021 “Best in Blooms” Winner

Posted by FR Team | Jul 16, 2021 | Main Theme Story |

July 2021 “Best in Blooms” Winner Meet the winner and other finalists in FR’s new bimonthly...

Christmas In July

Posted by FR Team | Jul 15, 2021 | How-To Floral Designs |

Christmas In July As celebrations with family resume, here’s a fun Christmas-in-July-themed...

Holiday Gift and Planning Guide

Posted by FR Team | Jul 15, 2021 | Main Theme Story |

Holiday Gift and Planning Guide PRODUCT IDEAS AND TIPS FOR MERCHANDISING, MARKETING, STAFFING AND...

Waterfall Bouquet

Posted by FR Team | May 19, 2021 | Creativity & Education |

Waterfall Bouquet A cascading bouquet, of grand proportions, is designed for a bride who wants to...

Lavish Traveling Centerpiece

Posted by FR Team | Mar 15, 2021 | Floral Tutorial Design of The Week, Video |

Playing a bit of a trick on the eyes, floral designer Erik Witcraft, AIFD, creates a stunning oblong candle centerpiece for a wedding reception. While the lush design appears to be a collection of four individual arrangements, it is a single horizontal unit. Featuring Alexandra Farms’ spectacular peachy-pink ‘Miyabi’ Wabara Garden Roses, the design also comprises spray garden roses, ‘Green Ball’ Dianthus and pepperberry. READ MORE…

Post-Wedding Brunch

Posted by FR Team | Feb 21, 2021 | How-To Floral Designs, Video |

The day after a huge wedding, it’s nice for everyone to mingle and catch up with a post-celebratory brunch. Watch as Erik demonstrates how he created a showstopper brunch buffet arrangement featuring flowers from Rio Roses perfect for such an occasion.

Classic White Bridal Bouquet

Posted by FR Team | Feb 14, 2021 | How-To Floral Designs, Video |

Using wire rings, sparkling wired-crystal garland, the most incredible ‘Princess Miyuki’ garden roses from Alexandra farms and fragrant white peonies, Erik takes a classic style bridal bouquet and elevates it to a luscious modern sparkly bouquet.

Dramatic Delphinium

Posted by FR Team | Feb 7, 2021 | Floral Tutorial Design of The Week, Video |

This hi-impact design features Pantone’s color of the year with Rio Roses products such as dark blue delphinium and beautiful yellow roses. Learn the tricks Erik uses as he creates structure and style with unexpected elements.