FR Team | Florists' Review

Hydrating Cut Flowers Properly

Posted by FR Team | Jun 20, 2019 | Floral Columnists |

Understanding how cut flowers hydrate is the cornerstone of providing longer-lasting arrangements and creating happier customers. Here’s what you need to know.

Calendar of Events – June July

Posted by FR Team | Jun 6, 2019 | Floral Events |

NATIONAL ROSE MONTH American Grown Field to Vase Dinner Tour; King George, Va. Market Square The Buyer’s Cash & Carry, Gallery, and Order Writing shows; Oaks, Pa. (3-4) National Candle Assn. Conference & Expo Naples, Fla. (3-6)

From the Publisher

Posted by FR Team | May 28, 2019 | On the Theme |

“Measure your worth by your dedication to your path, not by your successes or failures.” –...

Target Millennials with Social Media

Posted by FR Team | May 27, 2019 | Floral Trends |

Learn how to use social media to win over young customers for life. No one can deny the power of...

Pop of Color

Posted by FR Team | May 16, 2019 | Floral Tutorial Design of The Week |

Watch as Lori shares design techniques sponsored by Design Master Colortool, Inc. UBERMATTE(R) SPRAY, featuring ‘Peony’ and ‘Salmon’. Add pops of color to foliage and upgrade clear vases, then add fresh flowers in complimentary colors to create a beautiful arrangement.

International Floriculture Expo Heads To South Florida

Posted by FR Team | May 9, 2019 | Floral Events |

“Trade show moves to Miami, offering a mix of buying opportunities, education, networking,...

Question of the Month

Posted by FR Team | Apr 25, 2019 | Florist Spotlight |

Share with us a funny story of an obstacle or challenge you faced when doing an outdoor wedding,...

The American Floral Trends Forecast – Sympathy Trends

Posted by FR Team | Apr 24, 2019 | Floral Trends |

“The American Floral Trends Forecast” This addition to “The American Floral Trends...

From The Publisher – April

Posted by FR Team | Apr 22, 2019 | On the Theme |

“To find the universal elements enough; to find the air and the water exhilarating; to be refreshed by a morning walk or an evening saunter … to be thrilled by the stars at night; to be elated over a bird’s...

Outdoor Weddings – On the Theme

Posted by FR Team | Apr 12, 2019 | On the Theme |

““In springtime, the only pretty ring time, When birds do sing, Hey ding a ding, ding. Sweet...

Make Your Outdoor Wedding Flowers

Posted by FR Team | Apr 7, 2019 | Floral Columnists |

“How to condition cut flowers and foliages to ensure they can withstand the elements when used for outdoor weddings.” t’s Tuesday, and you have received the flowers for Saturday’s outdoor wedding. Suddenly, the...