American Floral Trends Forecast 2024
A study of five major trends influencing floral design this year Anthologized by Tonneli Grüetter...
Read More
Author: FR Team
Juliet: The Perfect Garden Rose for Pantone’s 2024 Color of the Year
There’s no better example of this gentle peach-tone trend than the romantic Juliet (Ausjameson)!...
Read More
Pasadena Rose Bowl Parade 2024
Floral artists and volunteers worked hard to create floats with thousands of flowers that...
Read More
How to Push Past Color Palette Paralysis
Tips for understanding color from Amy Balsters. If you’re serious about nailing color and creating...
Read More
CalFlowers Offers Exclusive Fedex Discounts to its Members
CalFlowers proudly announces major improvements to an existing partnership with FedEx that...
Read More
The Value of Floral Accreditation and Certification
A look at the benefits of education programs offered by international, national, regional and...
Read More
FloraLife® Bouquet Wrap Effective at Maintaining Freshness at High Temperatures
The results of FloraLife® Bouquet Wrap on fresh weight (FWT) loss, vase solution uptake, and vase...
Read More
Greens 101: A Florist’s How To Guide To Smart Purchases
Florists commonly purchase greens or greenery from wholesale suppliers, either by the bunch or the...
Read More
Holiday Decor Worth the Investment for These Businesses
Restaurants – as well as hotels – boost their budgets for Christmas decor for creating outdoor and...
Read More
AFE research director Dr. Terril Nell retires
The Endowment thanks Terril for all of his important work both for AFE and the entire floral...
Read More
Whole Foods Market Unveils New Pollinator Policy for Produce & Floral
Whole Foods Market announced a new pollinator policy for its Fresh Produce and Floral purchasing...
Read More
A Floral Representation of the Holiday Season
Holiday designs showcasing the vibrant array of colors and shapes found in garden roses, capturing...
Read More
RECENT POSTS
