Julia Marie P. Schmitt | Florists' Review

Metallic-leaf Armature

Posted by Julia Marie P. Schmitt | Aug 25, 2020 | How-To Floral Designs |

For the creative types, happy accidents give birth to beautiful designs. Thanks to over spraying, “metallic leaf” is created, providing floral designers with endless applications.

Shean Strong

Posted by Julia Marie P. Schmitt | Aug 6, 2020 | Florist Spotlight |

For Shean Strong, a 31-year-old former biochemistry major working toward becoming a doctor dramatically changed career paths and became a floral designer, finding that, for him, wedding

Rodrigo “Varito” Vasquez, AIFD, CFD, FSMD

Posted by Julia Marie P. Schmitt | Jul 27, 2020 | Creativity & Education |

Every floral designer’s hope is to create a signature style, something that is unique to him or her. When we see wire masterfully crafted into a piece of art, one person immediately comes to mind

The Art of the BOUTONNIÈRE

Posted by Julia Marie P. Schmitt | Jul 20, 2020 | Main Theme Story, Video |

For as long as man has sported a buttonhole in his jacket lapel, he has had an opportunity to wear a flower. In recent years, thanks to the emergence of floral jewelry, the standard

Lisa Belisle, AIFD, CF

Posted by Julia Marie P. Schmitt | Jun 18, 2020 | Creativity & Education |

A floral “jack-of-all-trades” for the past 20 years, Lisa Belisle,AIFD, CF, owner of Flora Elements Education and Design in Delafield, Wis., has worked in every aspect of the floral industry from management to wholesale

Happy Canyon Florist

Posted by Julia Marie P. Schmitt | Jun 10, 2020 | Florist Spotlight |

Whoever said “It takes a village” must have had Happy Canyon Flowers in Denver, Colo., in mind. This unique gift store boutique is a successful niche business model founded on out-of-the-box retail

Creativity May 2020

Posted by Julia Marie P. Schmitt | May 11, 2020 | Creativity & Education |

Life has a way of putting us on a journey, altering our course and providing us with opportunities that lead us to our true passion. For Adam Havrilla, AIFD, PFCI, ICPF,

Creativity

Posted by Julia Marie P. Schmitt | Mar 4, 2020 | Creativity & Education |

Meet the multitalented Thaddeus Servantez, AIFD, CFD, owner of Westminster Flowers & Gifts in the Denver, Colo. suburb of Westminster, who will be Main Stage Presenter at the American Institute of Floral Designers’ (AIFD) 2020 Symposium “Vision” in Chicago (July 2-7). Read more […]

Creative Combinations

Posted by Julia Marie P. Schmitt | Mar 3, 2020 | Main Theme Story |

Check out how floral designers across North America are mixing different types of botanical materials to create exciting floral designs for consumers while opening exciting new avenues of creativity for themselves. Read more […]

Creativity: Jorge Uribe, AIFD, EMC

Posted by Julia Marie P. Schmitt | Feb 7, 2020 | Creativity & Education |

Discover how Jorge Uribe, AIFD, EMC, owner of Urban Floral in Wolcott, Conn., strengthens his creative muscles and where he gets his creative inspiration from. [Read more …]