By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow,...
By Jill Brooke Those who live in the floral world are people who care about nature. After all, florists willingly...
Ceiling Installation Floristry By Molly Lucille As any florist knows, flowers possess the remarkable ability to...
Today’s ultra-realistic permanent botanicals are taking the world by storm, most notably trendy, high-end restaurants,...
EMC identifies four trends in European floristry and advises how you can incorporate them to elevate your floral...
The Art of Upselling a Moment Ideas for safely decorating wedding cakes and cake tables in keeping with today’s trends...
By Nita Robertson, AIFD With each passing wedding season, fresh trends in bridal bouquets emerge and existing styles...
Sales, marketing and design ideas for these annual celebrations of educational achievement By Nita Robertson, AIFD...
