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Floral Trends Articles

Holiday Feature

By Nita Robertson, AIFD, CFD As we enjoy the last weeks of summer, holidays loom right around the corner. It is time to prepare for all the wonderful fall and winter celebrations, secular and religious, including Thanksgiving (Nov. 24), Hanukkah (Dec. 18-26) and...

Houseplant Trends and Marketing Tips

Consumer interest in houseplants is at an all-time high, and it shows no sign of waning. Here are the latest info on today’s houseplant market, along with the hottest trends and most creative marketing ideas. By Nita Robertson, AIFD, CFD Houseplants not only improve...

Growing the Houseplant Market: Part 2

FR presents the second in our exclusive three-part series examining the Floral Marketing Fund’s “Consumer Houseplant Purchasing Report 2021.” By Andrew Joseph Coordinated by the Floral Marketing Fund (FMF), the “Consumer Houseplant Purchasing Report 2021”...

Modern Boutonnière Styles

Wearable flowers for men have become more dramatic, daring, creative, stylish and personal. It’s about time! By Nita Robertson, AIFD, CFD Boutonnières have really changed in recent years. Now there are so many ways to make them modern and stylish, personalize them,...
Permanent Happy Hour

Permanent Happy Hour

Like so many others, Robert Carroll was forced to close the doors to Felice Design Studio in mid-March due to COVID-19. “We decided to design a series of permanent floral arrangements to brighten homes during this dark time,” so Carroll created the “Happy Hour Collection”. Cheers and more info here…

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How We’ve Survived COVID

How We’ve Survived COVID

Sherwood Park, Alberta, Canada – Funky Petals Flower Shop, owner Laurie Trelenberg is a true craftsperson. Read about her creative, out of the box, ideas that have helped her business survive 2020 here…

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Dazzling Delight

Dazzling Delight

Upscaled designs comprising keepsake ornaments and containers offer profitable options for customers who want to send gifts that will be cherished long after the flowers have faded, See more…

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Color My World

Color My World

Systemic racism has become a topic of primary interest around the nation. As headlines blare news about racial disparities in the society at large, businesses everywhere are asking themselves two important questions: What inequities exist in our own organization, and how can we rectify them?

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The Floral World is Changing

The Floral World is Changing

While the fundamentals to business success have not changed, the way people are shopping and buying fresh flowers has, and this has only accelerated in the current pandemic environment.

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Plant Horoscope

Plant Horoscope

Houseplants are wonderful things. They can bring life to your living space and improve your physical and mental health. In fact, the research speaks for itself.

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