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Florist Spotlight Articles

Florist Spotlight

Rodrigo “Varito” Vásquez, AIFD, CFD, FSMD, FPCF Floral director at The Special Event Resource & Design Group Owner of R.Varito Designs & Institute LLC West Palm Beach, Fla. Rodrigo “Varito” Vásquez, AIFD, CFD, FSMD, FPCF Every floral designer’s hope is to...

Florist Spotlight

Stacey Bal Carlton, AIFD, CFD, EMC The Flora Culturist Chicago, Ill. How did you get started in the floral industry? I am a second-generation floral designer and educator. I have been around flowers since I was in utero. My mom is a florist, as well. The connection to...

Florist Spotlight

Melissa Pack Anthera Floral Normandy Park (Seattle), Wash. Melissa Pack, our July " Best in Blooms" contest winner shares her floral journey and how she has turned tragedy into inspiration by following her heart with flowers. How did you get started in the floral...

125 Florists To Be Celebrated

Our choices for the most exciting florists across North America and U.S. Territories for 2022. By Tonneli Grüetter When discussing the monumental task of determining the 125 most exciting florists across North America and U.S. Territories, in celebration...
Happy Canyon Florist

Happy Canyon Florist

Whoever said “It takes a village” must have had Happy Canyon Flowers in Denver, Colo., in mind. This unique gift store boutique is a successful niche business model founded on out-of-the-box retail

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Donald Yim, AIFD, PFCI

Donald Yim, AIFD, PFCI

Meet talented Canadian designer Donald Yim, AIFD, PFCI, and discover how it took only 30 years of hard work and perseverance to become an “overnight success!” [Read more …]

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Kelly Cuadra — New Seasons Market; Portland, Ore.

Kelly Cuadra — New Seasons Market; Portland, Ore.

Kelly Cuadra, the floral manager at New Seasons Market’s Williams store in Portland, Ore., has done it all: She started in a traditional flower shop, then moved on to a large event design company, and now she works in a supermarket floral department – which she loves! This is the story of her floral journey. Read more […]

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Backstage Pass

Backstage Pass

As “J Schwanke’s Life in Bloom,” the first TV show exclusively showcasing cut flowers and the cut flower industry, begins its second season on American Public Television (APT), it’s star, J Schwanke, AIFD, AAF, PFCI, shares with Florists’ Review how he made this show a reality. Read more […]

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Buying a Floral Business

Buying a Floral Business

What a story! Knowing nothing about flowers or the flower business, Janine and Francis Reynolds abandoned established careers in other fields to buy a flower shop less than two years ago. Check out how and why they did it and how they’re utilizing their expertise gained from other types of businesses to make the shop they bought an even greater success. [Read more …]

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