““In springtime, the only pretty ring time, When birds do sing, Hey ding a ding, ding. Sweet lovers love the spring”
– William Shakespeare
Ah, spring, the harbinger of new life, new beginnings and fresh starts. No wonder it inspires so many weddings, when life is so fresh and full of possibilities.
In this, our spring and summer weddings issue, our editors have set off to explore the business of outdoor weddings – an essential yet tricky part of a florist’s toolbox. The perfect outdoor wedding can be pure magic, a dream come true for the happy couple. But being outdoors exposes the wedding and your business to many unforeseen hazards. Even the slightest gust of wind can bring down flowers, blow away carefully placed rose petals, and wreak havoc with the bridal party and guests. And that’s just a gust of wind!
Many florists have horror stories of torrential rain; unseasonable cold; mosquitoes, birds and other pests; and, of course, overwhelming heat. When navigating outdoor weddings at the beach, in the mountains or at a park, wherever you are foretells a thousand pitfalls. Florists know careful planning and back-up plans are even more essential than with a traditional church or indoor wedding.
