NEW ISSUE
Our May Issue is Here!
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- International Design Stars
- Florist Spotlight: Glenn Arvor
- How Flowers Affect Our Mental Health
- The Power of Flower Arrangement Recipes
- How to Expand Your Business with Wedding Planning
- How Greenery Helps You Profit Artistically and Financially
- Creative Tutorials
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
The Impact of the Pete Garcia Company™
Details Flowers highlights the rich history of the Pete Garcia Company™, a family-owned business that has set the standard for excellence and innovation in the floral industry since 1970. Full Article Here Source- Details Flowers Celebrating Legacy: The Impact of the...
With Love, Meghan: A Netflix Series Honoring California’s Beauty
Netflix’s latest lifestyle series, With Love, Meghan, is a vibrant tribute to all things California—and we’re thrilled that our friends at Florabundance are part of the journey! Premiering on March 4, 2025, the show offers an intimate look into Meghan Markle’s world...
Philadelphia Flower Show Highlights
The 2025 Philadelphia Flower Show had another amazing event full of floral artistry and inspiration. Full Article Here Source: Flowerpowerdaily Philadelphia Flower Show Highlights from “Garden of Tomorrow” By Jill Brooke The 2025 Philadelphia Flower Show announced its...
WFFSA Floral Distribution Conference 2025: A Huge Success in Miami
By Nita Robertson AIFD The 2025 Floral Distribution Conference, hosted by the Wholesale Florist & Floral Supplier Association (WFFSA), was held from March 2-5, 2025, in Doral, Florida. The conference exceeded expectations, offering a wealth of new networking...
🌼MORE INDUSTRY NEWS
FROM OUR PAGES
FEATURES
125 Florists To Be Celebrated
Our choices for the most exciting florists across North America and U.S. Territories for 2022. By Tonneli Grüetter When discussing the monumental task of determining the 125 most exciting florists across North America and U.S. Territories, in celebration...
The Art Of Hosting Floral Design Workshops
A guide to planning and hosting workshops to increase your revenues. By Andrew Joseph Blooms on Boswell There’s an old adage, “If it ain’t broke, don’t fix it,” but that’s not always practical advice when it comes to running a business like a flower shop....
Florists’ Reviews Picture Perfect Wedding Contest
Florists' Review Presents our 23rd Annual Picture Perfect Wedding Contest. It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals in any or all of the categories below: • Bouquets • Reception Décor • Ceremony...
Blooming Installations
Floral Installations Reimagined By Jill Brooke, founder FlowerPowerDaily.com It used to be that floral arches were only used for weddings for that picture-perfect nuptial moment. Even during the pandemic, with shrinking guest lists and budgets, the floral arch and...
ORCHIDELIRIUM
All About Our Five Favorite Orchids By Tonneli Grüetter Since orchids became popularized during the 19th century, botanists have hybridized more than 100,000 new types of orchids, spanning every color and form known to the human imagination. But their diversity did...
🌼MORE ARTICLES
TRENDS
The Floral World is Changing
While the fundamentals to business success have not changed, the way people are shopping and buying fresh flowers has, and this has only accelerated in the current pandemic environment.
A Beautiful Education
Almost 15 years ago, I walked into Golden West Community College (GWC) in Huntington Beach, Calif., to try my hand at floral design in a basic class.
COVID-19’s Impact on Wholesale Florists
The coronavirus pandemic has impacted everyone, and the floral industry is no exception, with many in the field shuttering operations or facing uncertainty about the future.
Bleached, Dried and Divine
To say that floral designers are obsessed with them would be putting it mildly.
🌼MORE FLORAL TRENDS
FLORIST SPOTLIGHT
🌼SEE ALL
Derek Woodruff, AIFD, PFCI, CF — Floral Underground
Discover how Derek Woodruff, AIFD, PFCI, CF, uses Instagram to promote his business, events and workshops — as well as everything else he does in the industry, including being a Main Stage presenter at the AIFD 2020 National Symposium, “Vision,” July 2-7 in Chicago. Read more […]
Kelly Cuadra — New Seasons Market; Portland, Ore.
Kelly Cuadra, the floral manager at New Seasons Market’s Williams store in Portland, Ore., has done it all: She started in a traditional flower shop, then moved on to a large event design company, and now she works in a supermarket floral department – which she loves! This is the story of her floral journey. Read more […]
Backstage Pass
As “J Schwanke’s Life in Bloom,” the first TV show exclusively showcasing cut flowers and the cut flower industry, begins its second season on American Public Television (APT), it’s star, J Schwanke, AIFD, AAF, PFCI, shares with Florists’ Review how he made this show a reality. Read more […]
DESIGN TUTORIALS
🌼SEE ALL
Serpentine Memorial Arrangement
A graceful “S”-shaped design offers both symbolism and functionality Floral design, photos and text by Nita Robertson, AIFD Presented by Smithers Oasis North America Designing flower arrangements to surround cremation urns is an increasingly common request for florists, as the...
Hand-tied Cascade Bridal Bouquet
How to design a cascade-style bouquet with a sustainable approach Floral design, photos, video and text by Beth O’Reilly, AIFD, CFD, TMF Presented by Alexandra Farms Design mechanics for hand-tied cascade-style bouquets can be tricky, especially when taking a...
Rhythmic Spring Bridal Bouquet
An exuberant hand-tied design created with a chicken-wire armature. Floral design, step-by-step photos and text by Shelayne Hammack, Twist Flowers located in Reno, Nev. Bouquet photos by Jessica Lillian, Jessica Lillian Photography,Reno, Nev. When developing a color...
A Modern Centerpiece
This moody, monochromatic masterpiece is a study in color and texture. Floral design and text by Ashley Overholser Primavera: Modern Floristry; Atlanta, Ga. Photos by Frank Piazza (“Frankie Zaza”); Atlanta, Ga. Floral design is living artwork, and as...
🌼 SEE MORE
BUSINESS AND MARKETING
Blossoming Leadership
Twelve tips for developing your management skills and managing your team effectively By Nita Robertson, AIFD Leading a floral team effectively involves balancing creativity with strong leadership skills. By setting a clear vision; fostering a positive work environment; and...
Managing Gen Z Employees
The youngest generation of people entering the workforce today comes with unique characteristics and traits—some positive and some a bit more challenging—all of which require business owners to adopt new management techniques and retool their work environments—like it...
The Wow Factor: The 10 Commandments of Creating Lifetime Customers
By Tra Williams Everyone has experienced this at one time or another: What you thought was going to be a simple everyday transaction for a product or service turned out to be an experience that earned your lifetime loyalty as a customer. Sadly, it doesn’t happen very...
What Is a CSA, and How Can One Help Your Flower-growing Business?
By Tonneli Grüetter In recent years, small-scale flower farmers have gained a new secret weapon: code-name “CSA,” which is an initialism for Community Supported Agriculture. The basic function of a CSA is to create a season-long stable and predictable stream of income...
🌼MORE BUSINESS ARTICLES
CREATIVITY AND EDUCATION
Laura Dowling’s Tips for Dazzling Wreaths
The former White House Chief Floral Designer shares inspiration for creating innovative holiday décor By Jill Brooke The custom of putting welcoming wreaths on doors dates back to the 16th century. Northern and Eastern Europeans ushered in the Germanic tradition of decorating...
Straight from Market: Visual Display Inspiration
By International Market Centers Gift and home décor tradeshows—like Atlanta Market and Las Vegas Market—offer visual display inspiration as much as the opportunity to source unique products. Expertly designed showrooms, temporary exhibits and product...
Balloon Mania
Balloons are popping up everywhere in event décor, so here are a few current trends and décor tips to help your balloon business bloom. By Nita Robertson, AIFD, CFD Celebrations and balloons have always gone hand in hand, but they have become extremely trendy again in...
Instagram Star of the Month
20 Questions with Floral Designer Sophie Powell 1. Where can people find you on social media? SP: Instagram @u.fl.o.sophie 2. Where are you located? SP: London, U.K. 3. What is your business name: SP: U.FL.O.—Unidentified Floral Object 4. Who is your favorite floral...
🌼MORE ARTICLES
