NEW ISSUE
Our July Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Florist Spotlight
- From Petal to Pistil
- Foliage Manipulation
- Holiday Decor with Ribbon:
What’s Trending - Rooted in Resilience
- Trade Associations
- Collaborate with Confidence
- Invest in Yourself
- Creative Tutorials
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
CalFlowers Welcomes Lane DeVries as Executive Director
CalFlowers is thrilled to announce the appointment of Lane DeVries as Executive Director. With his exceptional industry expertise, vision, and passion, he will lead the organization into an exciting new chapter. Full Press Release Below FOR IMMEDIATE RELEASE...
Blooming Innovations Introduces New Hydrangea Variety
Following the four Delphinium varieties launched previously by Blooming Innovations, the company is now also introducing a cut hydrangea which has been bred in-house. Full Article Below Here Source- Floraldaily.com Blooming Innovations Introduces New Hydrangea Variety...
2025 Home Decor Trends
From artisanal glass crafted with cutting-edge techniques to a sophisticated take on the popular fruit trend, discover the must-know wholesale home decor design trends featured in the 2025 Home Collection from Accent Decor. Full Article Below Source: Accent Decor 2025...
Announcing Fitz Inspired Floral Design Retreats
These floral design retreats promise to elevate your craft and fuel your passion for floral design. Don't miss the upcoming retreat in beautiful Tampa Bay in March. Source Fitz Inspired Transform Your Creativity: Announcing Fitz Inspired Floral Design Retreats Fitz...
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FROM OUR PAGES
FEATURES
Sympathy Reimagined
With strict limitations in place as a result of COVID-19, the sympathy flower business has changed dramatically. Gone are the days of large church services, gravesite gatherings or celebrations of life. They’re now replaced, largely, by Learn More…
Creative Colaboration
With millions of florists and wedding vendors facing debilitating business losses, the creatives you’re about to meet opted to band together, rather than struggle alone, and forge their own unique collaborations.
The Year of the Pivot
“Pivot” will be one of the words many of us will associate with the year 2020. As the world changed very quickly in March due to COVID-19, floral designers who specialize
Small & Intimate
While weddings and events are postponed, we are looking ahead to how these future occasions may look – and once they arrive, irrespective of their size,
Love is Not Canceled
Like so many thousands of others, I am what they call “a COVID bride.” My fiancée and I excitedly set a wedding date for September 2020—blissfully unaware of the impending havoc that a worldwide pandemic would
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TRENDS
Small Is B I G
"The “mini/tiny/diminutive” trend is raging and has spread to the floral industry – first with...
Plumed And Preserved
Dried and preserved botanicals are making a comeback. Welcome back, pampas grass!
Trending Now
"Moth orchids fused with gold textural leaves forms stylish wearable accessories. " MATERIALS...
The Rise of Yellow
Move over millennial pink; Gen Z yellow is poised to be one of the top five trend colors for 2020. Winter weddings offer floral designers an opportunity to create a special romantic aesthetic unlike that of any other season. And green foliage.
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FLORIST SPOTLIGHT
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Question Of The Month – October
Instagrammer Of The Month
When Florence Kennedy started using Instagram a little more than six years ago, she did so for one simple reason: “Mainly to spam friends with photos of my dog,” she says.
Solabee Flowers & Botanicals
Two beautiful stores rise from the ashes of 2008’s Great Recession. In 2008, Solabee’s co-owner, Sarah Helmstetter, and I had both been managing floral departments in two different locations. The financial crisis hit, and within three months, our floral departments had lost 60 percent of business. It was a blood bath. I took a layoff option and set out to find work, which wasn’t there. Sarah and I teamed up to help each other.
DESIGN TUTORIALS
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Sustainably Designed Broken Arch
The right mechanics make designing spectacular wedding arches fast and easy. Floral design and text by Susan McLeary Photos by Patrick Kolts for Accent Décor Last year, I was asked by Accent Décor to collaborate on a number of solution-focused structures and vessels designed...
Hand-tied Bouquet for Valentine’s Day
There are a great many novelty varieties of carnations and spray carnations on the market today, and this design will reignite interest in these beloved, fragrant and long-lasting flowers. Floral design, photos, video and text by Beth O’Reilly, AIFD, CFD, TMF...
Sublime Succulent Wearables
Quick and easy techniques for creating dramatic botanical earrings, bracelets and hair combs. Floral design, photos and text by Toni Sicola Succulents for Hire Moab, Utah I love creating wearables with succulents because they can withstand so much. Succulents are...
Versatile Trans-seasonal Centerpiece Tutorial
This spectacular centerpiece offers consumers great value with the opportunity to refresh and transition it throughout the fall and winter seasons by changing out the fresh botanicals as the original ones fade. Floral design, photography, and text by Renee Tucci,...
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BUSINESS AND MARKETING
Creating Great Working Relationships with Wholesale Florists
Establishing successful partnerships with your suppliers is built on understanding, effective communication, trust, and a mutual commitment to quality and customer satisfaction. Here are some insights on doing just that. Florabundance By Nita Robertson, AIFD Working effectively...
The Day in the Life of a Studio Florist
Studio florists typically work out of nonretail spaces, often outfitted for large-scale wedding and event design. Clients are served via online, telephone or in person by appointment. The majority of studio florists design for weddings, parties, corporate events and...
Studio Versus Store: Which Business Model is Right for You?
By Nita Robertson. AIFD, CFD A career with flowers can take on many different forms. Here, we will explore the studio and retail flower shop business models. A huge factor in deciding which business model is right for you is personal lifestyle choice and goals—as...
Realistic Pricing
Tips for pricing your flower arrangements so that they are affordable and appealing to your marketplace while generating a reasonable profit for your business. By Patience Pickner, AIFD, CFD, PFCI, SDCF When I present programs or create videos, I am often asked the...
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CREATIVITY AND EDUCATION
Dutch Lily Days 2023
By Jules Lewis Gibson A visit to the Netherlands is a treat for any flower lover. From June 6 to 9, 14 lily bulb exporters opened their doors to visitors from around the globe for “Dutch Lily Days,” and I was invited to be one of those visitors It is the premier event to...
Florists’ Reviews Autumn Wedding Contest
Enter our latest contest by sharing your autumn wedding work According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So,...
COMING EVENTS
Floral industry happenings and gift markets through October 2022. NOTES: This information is current as of mid-July 2022; however, some organizations are still re-evaluating their live/in-person events. Before planning to attend any event, check the...
Creating “That Flower Feeling”
A spectacular new marketing campaign, with the goal of increasing cut flower consumption in the U.S., provides assets that individual businesses in the flower industry can use in their own marketing efforts. In January of this year, CalFlowers, The...
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