NEW ISSUE
Our August Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Instagram Star Feature
- 2025 Holiday Trends
- Decking the Halls for Profit
- Seed Breading for Healthy Resistance
- Handcrafted Paper Flowers
- Summer Citrus Garden Tutorial
- The Procrastinator’s Guide
- Boost Your Brand with Canva
- Protecting Your Floral Business
- Holiday Sales Boosters
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
Strategies for Marketing Flowers to Gen Z
Here are some innovative strategies to help you connect with this unique generation and grow your floral business. Full Article Here- Source Rio Roses From Petals to Profits: 6 Strategies for Marketing Flowers to Gen Z August 19, 2024 Rio Roses Floral...
Leanne Kesler receives SAFs lifetime achievement award
By Nita Robertson Leanne Kesler AIFD, CFD, PFCI, AAF, FDI receives a prestigious lifetime achievement award Congratulations to Leanne Kesler on receiving the prestigious Tommy Bright Award from the Society of American Florists (SAF)! As the owner and education...
Italian Destination Wedding
What if your client's ideal wedding venue is located far from home or even on the other side of the globe? Mayesh can help you overcome the hurdles of planning destination weddings, making the journey from dream to reality smoother and more seamless. Read Full Article...
AIFD Welcomes New Inductees
The American Institute of Floral Designers (AIFD®) proudly announces the induction of its newest members during the prestigious “Emerge” Symposium held in Orlando, FL, July 2-6, 2024. Full Press Release Below Source: AIFD American Institute of Floral Designers...
🌼MORE INDUSTRY NEWS
Share your thoughts about Florists’ Review
We would really appreciate a few minutes of your time. We want to give you the BEST content and experiences possible. In order to better serve you, we need to know how you feel about our new re-designed magazine and what we can do better. Thanks so much for your...
FROM OUR PAGES
FEATURES
🌼MORE ARTICLES
TRENDS
🌼MORE FLORAL TRENDS
FLORIST SPOTLIGHT
🌼SEE ALL
DESIGN TUTORIALS
🌼SEE ALL
Spring Vegetable Arrangement
An imaginative seasonal design inspired by—of all things—a boiling pot of soup. Floral design, photos and text by Iuliia Prokhorova, CFD, TMF I created this arrangement of vegetables to have a spring vibe, but you can create a similar design for any time of the year by choosing...
Common Flower Types Ottawa Flowers Educational Video Series
Ottawaflowers create beautiful flower arrangement with a simple grouping technique. Watch here…
The Style Marc Red Rose Holiday Arrangement Tutorial
Create a gorgeous centerpiece with red roses, holiday greens and seasonal accents with Marc Wilson of The Style Marc and Fallon Carter of Fallon Carter Events. Watch here…
Spreading Some Holiday Cheer with a Few Simple Winter Containers! ??? // Garden Answer
Florists have big hearts! Creative ways that they are giving back to their community and warming hearts this holiday season. Watch one florist from Garden Answer here…
🌼 SEE MORE
BUSINESS AND MARKETING
Top Budget-friendly Flowers
Affordable “everyday” flowers offer great potential and possibilities for creative floral designers. By Nita Robertson, AIFD, CFD There are many beautiful cut flower options are more budget friendly but still enable floral designers to achieve a modern look. The key is how one...
Procrastinator’s Guide
Tips for beginning projects that might seem overwhelming or that you don’t know how to do or want to do. By Cara Brook Download Our WorksheetFrom my years of experience as a professional organizer, there are three basic reasons people procrastinate: The task is way...
Summer 2021 Market Report
Against the backdrop of a dynamic city with world-class dining, accommodations and recreational opportunities, Las Vegas Market elevates the “see it, touch it, feel it” product experience to new heights, allowing buyers to create retail environments that inspire...
Marketing Houseplants for the Holidays
By: Brenda Silva As the gold standard among plants for holiday home décor, poinsettias have earned a well-deserved reputation as traditional gifts that many people still rely on today. However, the growing interest in houseplants—both foliage and flowering— among...
🌼MORE BUSINESS ARTICLES
CREATIVITY AND EDUCATION
The Art of Gift Baskets
Gift baskets are a perfect gift line for flower shops that can bring in new customers and extra revenue all year long. By Nita Robertson, AIFD, CFD Gift baskets are fantastic gift choices, and they are a perfect fit for flower shops wanting to appeal to consumers in...
Day of The Dead Florals
Celebrating DĂa de los Muertos, “Day of the Dead” provides an opportunity to reach out to a new base of clients and create a new revenue stream for your flower shop. By Tonneli Gruetter DĂa de los Muertos (“Day of the Dead”) is a traditional family-centric Mexican...
A Florist’s Guide To Lilies
A classic flower making a big comeback. Lilies are among the most recognizable flowers on the market today. For decades, they have been top-selling cut flowers thanks to their long-lasting blooms, year-round availability, and wide variety of fantastic, vibrant colors....
Flower Tiara
An alternative-style flower crown has become a signature item for a Miami florist. Floral design by Ana Isabel Vivas Flower crowns have been wildly popular for several years now, for both formal events, like weddings, casual wear for spirited, fun-loving individuals....
🌼MORE ARTICLES
