NEW ISSUE
Our January Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
21st Annual American Floral Forecast 2026
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LATEST NEWS
Porta Nova introduces the rose with the lowest carbon footprint
At the Trade Fair Aalsmeer this week, Porta Nova will introduce the Red Naomi Futura. Based on the new European calculation method FloriPEFCR, it has the lowest carbon footprint of all roses available on the Dutch market: Source: PRESS RELEASE | 30 October 2024 |Porta...
Tips for Using Lisianthus in Wedding Bouquets
Lisianthus’s beauty makes it a popular choice for wedding bouquets, but without proper planning, overordering can lead to unnecessary expenses. Full Article Here. True Client Pro How to Use Lisianthus in Wedding Bouquets Lisianthus’s beauty makes it a popular choice...
Ecuadorian Talent Shines at Naranjo Roses
The Dare to Bloom floral competition made its debut in Ecuador at Naranjo Roses in Cumbayá, featuring five talented Ecuadorian florists working with the preserved roses of LULU. Full Press Release Below Dare to Bloom: Ecuadorian Talent Shines at Naranjo Roses Quito,...
The Allure of Marigolds
By Nita Robertson AIFD As we step into the heart of autumn, marigolds emerge as a vibrant and versatile choice for florists. These cheerful blooms, with their bold hues of orange, yellow, and even deep red, offer a unique charm that can elevate any arrangement. Let’s...
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Autumn Weddings CONTEST
Show Off Your AUTUMN WEDDINGS According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So, we’d love to see your fall wedding work—and...
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FEATURES
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Rhythmic Spring Bridal Bouquet
An exuberant hand-tied design created with a chicken-wire armature. Floral design, step-by-step photos and text by Shelayne Hammack, Twist Flowers located in Reno, Nev. Bouquet photos by Jessica Lillian, Jessica Lillian Photography,Reno, Nev. When developing a color palette for...
Shaw’s Florist
Meet the great people of Shaw’s florists! Watch here…
Rose Arrangment tutorial | Three Different Ways to Arrange Roses
Geranium Lake Flowers show us three different ways to design with roses, from easy to technical. Watch here…
Small Designs
Anyone who has entered a floral design competition or taken part in an in-person evaluation for a floral design credential knows that “flowers to wear” is a commonly tested category. Careful consideration of line and depth is the key to winning designs in this category. Read more here…
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BUSINESS AND MARKETING
Managing Gen Z Employees
The youngest generation of people entering the workforce today comes with unique characteristics and traits—some positive and some a bit more challenging—all of which require business owners to adopt new management techniques and retool their work environments—like it or not....
Which Website is Best for My Flower Shop?
How to choose, build or upgrade a site that will be perfect site for your business. By Alex Frost Every week, this is, by far, the most common question we receive at QuickFlora from flower shop owners and managers. We wish there was a quick and easy answer to this...
Houseplant Boom
Houseplant Appeal Grows with Younger Generations Millennials and multi-generation businesses are key factors for increased houseplant sales. By Brenda Silva Millennials and the oldest third of Generation Z are key demographics spurring the demand for houseplants, and...
Flower Photography Guide
Documenting your fabulous floral designs in photos is becoming increasing important for your marketing efforts. Here are nine tips for taking better flower photos. By Tonneli Grüetter The global cut flower industry is expected to grow to more than $49 million in...
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CREATIVITY AND EDUCATION
In Season: Hellebores
By Tonneli Grüetter Hellebores are winter-blooming annuals that feature resilient deep-green foliage. Because of their winter bloom times, hellebores have earned the nickname “winter roses.” Despite this beloved moniker, hellebores (genus Helleborus) have no relation to...
Blooming Installations
Floral Installations Reimagined By Jill Brooke, founder FlowerPowerDaily.com It used to be that floral arches were only used for weddings for that picture-perfect nuptial moment. Even during the pandemic, with shrinking guest lists and budgets, the floral arch and...
ORCHIDELIRIUM
All About Our Five Favorite Orchids By Tonneli Grüetter Since orchids became popularized during the 19th century, botanists have hybridized more than 100,000 new types of orchids, spanning every color and form known to the human imagination. But their diversity did...
FTD’s 2021 Makeover Magic
ONE-HUNDRED-TWENTY-SIX-YEAR-OLD ROTH FLORIST, IN LAFAYETTE, IND., WAS THE RECIPIENT OF FTD’S NINTH- ANNUAL MAGICAL SHOP MAKEOVER. The impact of a flower shop’s appearance, matched with incredible customer service, can make all the difference in that shop’s...
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