NEW ISSUE
Our January Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
21st Annual American Floral Forecast 2026
Available for FREE
LATEST NEWS
Balloons and Plush Toys for Any Occasion
burton + BURTON offers an extensive range of balloons and plush gifts perfect for any occasion. With a collection of new balloons and plush, burton + BURTON will be exhibiting at the upcoming IFPA Global Produce & Floral Show in Atlanta Oct. 17–19 in booth B2915....
Bicolor Kalanchoe Cut Flowers
The Queen Flowers R&D department is developing both potted plants and cut flowers. This has led to the two-colored kalanchoe cut flowers. Full Article Here Source Floraldaily.com Bicolour Kalanchoe cut flowers Queen® Flowers is known for their Kalanchoe...
Fun ‘N Sun 2024: A Blossoming Success
The Fun 'N Sun 2024 Floral Convention occurred on September 4-7 in Carlsbad, California. This convention provided a dynamic experience, striking the perfect balance between educational opportunities, a golf tournament, farm tours, and a lively trade fair. Full Press...
The Versatility of Preserved Flowers in Event Planning
By incorporating preserved flowers into your designs you introduce a unique element to your decor offerings. Full Article Here Source: SecondFlor The versatility of preserved flowers in event planning In the world of event planning, the choice of floral...
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“Garden Rose Design Contest” Winners
Alexandra Farms’ third annual “Garden Rose Design Contest” is now in the books, and Florists’ Review has the honor of presenting the winners! Click here to learn who won!
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FEATURES
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Lush Wedding Centerpiece
A popular design mechanic offers many benefits for all types of wedding and event designs. Floral design, photos and text by Nita Robertson, AIFD, CFD This low and lush centerpiece—ideal for a wedding reception and other occasions, as well—is created with an 8”...
Make A Wreath with Eucalyptus and Evergreens! ?? || West Coast Gardens
Create your own beautiful eucalyptus and fresh greens wreath for the season! Not only does it look amazing, it smells great every time you enter the room! Watch here…
Floral Design Demo #5, Part 1: Handtied Frame Bouquet 2 by Frédéric Dupré
Handtied Frame Bouquet, Flower Arranging Demonstration by Frédéric Dupré! Frédéric is an award winning French Master Florist. Watch here…
Rustic Christmas Wreath
Help your customers find their creative side with DIY wreath kits, complete it with your own how to assemble video. Watch how Triangle Nursery does it…
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BUSINESS AND MARKETING
How To Provide “Five-star” Customer Service
Tips and inspiration for elevating the experiences that customers will have with your business to an unrivaled level. By Melinda R. Cordell Providing extraordinary service is crucial for building a loyal customer base and growing your business. But there’s more to it than...
Set Up for Success: Google My Business
Google My Business (google.com/business) is a feature-filled business shop window, an “open” sign, a salesperson and much more.
Content is King: Unleashing Your Instagram Genius
Content is King: Unleash Your Instagram GeniusAs an early adopter of Instagram, I began honing my social media obsession on behalf of business clients in the early twenty-teens. Back then, it was all about who had the most followers, the most likes and the most unreal...
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CREATIVITY AND EDUCATION
The Art of Gift Baskets
Gift baskets are a perfect gift line for flower shops that can bring in new customers and extra revenue all year long. By Nita Robertson, AIFD, CFD Gift baskets are fantastic gift choices, and they are a perfect fit for flower shops wanting to appeal to consumers in...
Pets in Petals
Flowers are more than just for humans; our furry, feathered friends deserve blooms, too!By Kat Castagnoli, AIFD, CFD, CCF It's not all that unusual to see a beloved pooch adorned with a floral collar for a wedding—or just for fun. But how about a chicken or a rabbit?...
Extending The Enjoyment
Customers fall in love with your floral designs as much as the beauty of the blooms. But prized arrangements can fade days sooner than they should from improper care. Maximized vase life is essential to consumer satisfaction, but keeping cut flowers in peak condition...
WFFSA
The WFFSA Report WFFSA 2021 hosted at Trump National Doral Miami was a resounding success! The flowers were plentiful and the people glowed with optimism. After the roller coaster “bust and boom” ride of the past year, everyone in attendance seems happy to be moving...
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