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NEW ISSUE

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Our August Issue

Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.

  • Instagram Star Feature
  • 2025 Holiday Trends
  • Decking the Halls for Profit
  • Seed Breading for Healthy Resistance
  • Handcrafted Paper Flowers
  • Summer Citrus Garden Tutorial
  • The Procrastinator’s Guide
  • Boost Your Brand with Canva
  • Protecting Your Floral Business
  • Holiday Sales Boosters
  • Coming Events and more!

To purchase a print copy of the issue, please visit our SHOP

LATEST NEWS

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Florabundance Celebrates 30 Years

Florabundance Celebrates 30 Years

Florabundance, a leading wholesale flower distributor, proudly announces its 30th anniversary with a community-focused celebration featuring large outdoor floral installations. The event, titled "Petals of Appreciation” will take place in high foot traffic...

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We Value Your Feedback!

We Value Your Feedback!

Please take this survey to help improve technology for florists and planners by giving insights into the wedding and event industry. All respondents will be ENTERED into a drawing for a $150 Amazon gift card. Source True Client Pro Please take a few minutes to share...

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Flower Math: Calculating Rose Petals

Flower Math: Calculating Rose Petals

David Dahlson from Mayesh Wholesale provides valuable insights on estimating the quantity of rose bunches required for adorning wedding aisle petals. Full Article Here Source Mayesh FLOWER MATH: CALCULATING ROSE PETALS Ready for some fun flower math?! We're bringing...

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Support The Floral Industry National Marketing Campaign to boost floral consumption. Click here to learn more.

FROM OUR PAGES

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an afterthought—it’s a branding...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same gorgeous blooms can be a...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to be an aphrodisiac; rosemary...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts chosen to honor the mothers...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone of floristry, with 87 percent...

FEATURES

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TRENDS

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Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during...

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FLORIST SPOTLIGHT

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DESIGN TUTORIALS

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Women’s Day Brunch

Women’s Day Brunch

A colorful tablescape for a gathering of women celebrating women. Floral design, photos, video and text by Paulina Nieliwocki, Blue Jasmine Floral, Berkeley Heights, N.J. Presented by Sun Valley Floral Farms Arcata, Calif. The vibrant rainbow-like hues of the flowers are...

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BUSINESS AND MARKETING

Are You a Great Manager?

Are You a Great Manager?

Tips for becoming a more productive and effective manager. By Phillip M. Perry Great management skills are more important than ever in today’s tight labor market. Businesses large and small need to take steps to retain top-performing people and attract new ones. Dealing...

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CREATIVITY AND EDUCATION

Florists’ 2023 Trends Report: Sneak Peek Webinar September 21st

Florists’ 2023 Trends Report: Sneak Peek Webinar September 21st

Join us on Wednesday, Sept. 21st at 2:30 pm EST for a Free Webinar Florists’ 2023 Trends Report: Sneak Peek Webinar Presented by BloomNation and Florists' Review  Join us for an invite-only sneak peek of the Florists’ 2023 Trends Report compiled by BloomNation. Discover the...

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“The Bloom Show” Women’s Day Roundtable

“The Bloom Show” Women’s Day Roundtable

"The Bloom Show" Women's Day 5 inspiring women leaders, business owners in the floral industry tell their story Yesterday, International Women's Day was celebrated, also at New Bloom Solutions. On the New Bloom Solutions Channel, 5 inspiring women leaders and business...

3rd Fleurvana Virtual Summit

3rd Fleurvana Virtual Summit

The theme is ‘sustainability and regeneration in the floral industry’ - battered by COVID.  The virtual event is the 3rd ‘Fleurvana Virtual Summit’ with a line-up of 25 floral industry experts from the U.S. and Canada. The three-day event running March 5 -7 is...

Tulips for International Women’s Day

Tulips for International Women’s Day

Month-Long Celebration in Honor of International Women’s Day, March 8th New ‘Gather Tulips’ Virtual Tulip Festival March 27th and 28th (February 2021) – Together with their European suppliers of the flower bulbs, Tulip growers in the United States have organized the...

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