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florists review

Guided by Nature 

Korean floral design beckons tranquility in a hectic world.  By Bianca Bina  Spacious,...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

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Three Takes on Pairing Flowers With Garden Roses

Three Takes on Pairing Flowers With Garden Roses

Source: Press Release: Alexandra Farms Garden Roses Make the Perfect Match: Three Takes on Pairing Flowers with Our Blooms for Weddings Of course, every designer has a different answer to that question. That’s why we posed it to three of the world’s top floral...

A Gift For Life Organization

A Gift For Life Organization

Gift for Life was founded by Peter Schauben of Appleman Schauben in 1992 in response to the tragic loss of industry lives to AIDS. The organization’s first meeting at the National Stationery Show brought together a cross-section of the industry’s leading publishers,...

Best in Blooms Winner and Finalists

Best in Blooms Winner and Finalists

Meet the winner and finalists in FR’s flower design contest. Alexandra Farms Edition By Nita Robertson, AIFD, CFD Florists’ Review is again excited to present the finalists in our November “Best in Blooms” flower design contest. We received more than 30 entries...

Italy’s Beautiful Ranunculus and Anemones at IFTF

Italy’s Beautiful Ranunculus and Anemones at IFTF

Back in the 1800’s Duilio Biancheri sent rose petals across the Alps from his Italian farm on the Riviera Dei Fiori, in Liguria. Today the same family, including Duilio’s grandchildren, are responsible for breeding some of the world's most loved and beautiful...

florists' review

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