“Where flowers bloom,
so does hope.”
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Albin Hagstrom & Son Officially Begins Christmas Holiday Season
Holiday production is underway at Albin Hagstrom & Son. Every year, thousands of feet of Christmas garlands, and hundreds of wreaths and other decorative pieces, made with varieties of Magnolia, Cypress, Cedar and Pine, are handcrafted on their farm in Pierson,...
Day of The Dead Florals
Celebrating Día de los Muertos, “Day of the Dead” provides an opportunity to reach out to a new base of clients and create a new revenue stream for your flower shop. By Tonneli Gruetter Día de los Muertos (“Day of the Dead”) is a traditional family-centric Mexican...
Marketing Tips To Help Get Your Business Noticed
Social media marketing is one of the most effective ways companies can market their products and business. This article contains valuable advice on how to use these sites to increase your business’s visibility. For example, YouTube is the 2nd largest search engine, so...
Tournament of Roses Offers Another ‘Sneak Peek’ of 2022 Rose Parade Floats
Excitement is brewing for the upcoming 2022 Rose Parade. Check out the sneak peek of the 2022 floral floats. Floral designers from all over the world come together to create these amazing floats. The theme of the 2022 parade is “Dream. Believe. Achieve.” The Rose...
J. Schwanke’s Influence on The Floral Industry
Exploring the career of J. Schwanke, flower expert, fourth generation florist and creator of Ubloom.com. His most significant contribution is that he created and launched the first national television show that specifically features cut flowers. Interesting article...
Canada Named Second Largest Export Market For Colombian Flowers
Canada is increasingly demanding Colombian flowers and has already established itself as the second-largest exporter. So far this year, Colombian flower exports to three major destinations totaled $ 1 billion. This represents a 20% increase compared to what happened...
Mobile Florist Encourages Creativity And Fun
Cooley is the founder, owner and operator of The Mobile Meadow flower truck — a bright-blue 1965 Ford F100 pickup that’s been making frequent stops at some of Owensboro’s most highly-attended events since April. Her down to earth farm truck resonates with her...
7 Ways To Help Navigate The Current Flower Shortage
Tips on how to navigate the current flower shortage. Raise your prices, be compassionate to the farms and work together. It is important to communicate with your clients and be ready for substitutions. Focus more on a style and color palette rather than specific...
Benjamin Moore’s 2022 Color Inspired by Flower Stems
Announcing the Color of the Year for 2022, October Mist, a gentle shade of sage green. The chosen color selection is evocative of the stem of a flower. No surprise that a shade of green was chosen this year since bringing the garden inside and aspects of nature are...
