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“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have...

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Longtime florist spreads flowers and cheer

Longtime florist spreads flowers and cheer

Alpine Artistic Florist business owner Jamie Lewis says she occasionally gives away a flower to someone passing through the parking lot in front of the shop who looks like they need it for some reason. “I think that it brings me more blessings than them. Sometimes...

Expoflores and AgroCheck Start Partnership

  Quito, February 2020 – Expoflores, The Association of Flower Producers and Exporters in Ecuador, and AgroCheck, credit information supplier and international debt collection agency for the floriculture industry, started a partnership to protect flower exporters and...

AFE Announces the Ferriss Horticulture Scholarship

AFE Announces the Ferriss Horticulture Scholarship

The American Floral Endowment announces a new scholarship fund to honor and recognize Dr. Terry Ferriss. Dr. Ferriss retired in 2015 from the University of Wisconsin-River Falls (UWRF), after 36 years of teaching. She was the first tenured female faculty member in the...

AFE Launches Career Center for the Floral Industry

AFE Launches Career Center for the Floral Industry

ALEXANDRIA, VA – February 24, 2020 – This American Floral Endowment (AFE) has launched a new industry-wide Career Center (https://AFEcareercenter.com) to connect floral industry employers with job seekers, students, and other professionals pursuing careers in the...

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