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florists review

Guided by Nature 

Korean floral design beckons tranquility in a hectic world.  By Bianca Bina  Spacious,...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

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AFE Launches Career Center for the Floral Industry

AFE Launches Career Center for the Floral Industry

ALEXANDRIA, VA – February 24, 2020 – This American Floral Endowment (AFE) has launched a new industry-wide Career Center (https://AFEcareercenter.com) to connect floral industry employers with job seekers, students, and other professionals pursuing careers in the...

Classic Blue

Classic Blue

Classic Blue is the color for 2020! Discover how Pantone chooses it annual “Color of the Year,” what it means, and how to apply it to floral design and merchandising your store. [Read more …]

Trend Alert: Floral Fashion Is in Bloom

Trend Alert: Floral Fashion Is in Bloom

Nothing screams spring quite like a floral print. Whether it’s a blouse bursting with big, bold blooms or a skirt sprouting sprigs of pastel petals, these lush prints have a timeless appeal. And lucky for you, they’re completely in season. There are as many ways to...

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