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florists review

Guided by Nature 

Korean floral design beckons tranquility in a hectic world.  By Bianca Bina  Spacious,...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

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Valentine’s Day ‘a kick start’

Valentine’s Day ‘a kick start’

Mirror photo by Walt Frank / Debbie Arnsparger, owner of Creative Expressions Florists, works on an arrangement of yellow roses. Coming off a strong holiday season, Americans are expected to set another record for Valentine’s Day spending this year as they continue to...

Funding Available for Floral Design Programs

Funding Available for Floral Design Programs

Funding Available for Floral Design Programs The American Floral Endowment is now accepting applications for 2020 James & Helen Phillip Floral Design Grant  The application deadline is March 1 APPLY NOW The American Floral Endowment is now accepting applications...

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