“Where flowers bloom,
so does hope.”
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The Florist Master
If you have ever had the privilege of meeting young Dutch Master Florist Thomas Spiess, EMC, owner of Die Burgfloristen (burgfloristen.ch), in Uster, Zürich, Switzerland, you quickly realize his passion for his art. Thomas’ thirst for knowledge is insatiable as he...
Trending Textures
"Ribbon is back with a vengeance, but today, its selection and use is a more integral part of the design process." The wedding and event world is currently embracing fabrics and ribbons as key components. Although we have always seen colorful linens as part of...
Technology Trends in Floral
"Four technology forces that will reshape the floral world" The floral industry is not immune to the forces of technology and science. Just as the internet profoundly changed the industry 20 years ago, we will see the flower business transform again in many ways...
Consumer Education Establishing Credibility, Earning Trust
Tips for becoming the knowledgeable advisor and go-to resource for floral consumers in your marketplace. How do you sell to consumers who have grown media savvy and sales weary? You don’t – at least not right away. Instead, you educate them first. As clothing store...
The American Floral Trends Forecast – Sympathy Trends
"The American Floral Trends Forecast" This addition to “The American Floral Trends Forecast” report shifts focus to the category of North American sympathy designs and celebration-of-life compositions. Here the immutable power and universal language of flowers and...
Creativity
Fashion designer, educator and visionary, Galina Mihaleva will be a main-stage presenter at the American Institute of Floral Designers (AIFD) Symposium “Awaken” in Las Vegas, Nev., July 6-11, 2019. Originally from Bulgaria, Mihaleva holds degrees in artistic textiles,...
Creativity In The Modern World
"How technology influences our creative processes" aISCOVERING OUR CREATIVITY Our brains were built for being creative. Creativity is one of the most fundamental of human qualities. It is truly part of our basic human nature. Creativity is sometimes looked at as...
What To Do With The Color Of The Year
"How to implement Pantone’s “Living Coral” into your daily business." ast December, we received an e-mail from the commercial director of a major flower importer and exporter in Holland. He was finalizing his company’s exhibition at January’s IPM ESSEN 2019, a...
CREATIVITY
"How do you practice your creative development – “play” with creativity and strengthen your creative muscle?" On the 25th anniversary of his induction into the American Institute of Floral Designers (AIFD), David Powers, AIFD, will be a main stage presenter at the...
