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WF&FSA Launches the Flower Movement
The Wholesale Florist & Florist Supplier Association (WF&FSA) introduced a new initiative to bring the floral community together and highlight the positive impact and importance of flowers in everyday life. Appropriately branded as The Flower Movement, its...
It is Going To Be An Exciting Valentine’s Day
The auctioneer at Royal FloraHolland Erik Wassenaar gives an impression of the Valentine's rush. It is going to be another busy year and we wish everyone a very successful holiday. Full Article Below Source "It's going to be an exciting Valentine's Day" Valentine's...
Contemporary Romance
This artful, modern and sophisticated flower heart design is sure to alter the mind-sets of flower-complacent consumers this Valentine’s Day. Floral design by Andrea Ancel, AIFD, CFD; FTD director of design Photos and videos by James Merri, FTD director of production...
Enter Florists’ Review’s March Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS March 2022 Contest Melrose International & Ball SB Edition Enter for your chance to be a semi-finalist and compete for the title. Win a Florist Spotlight feature in Florists' Review magazine and have...
Offer David Austin Roses For Valentine’s Day
While red is the classic choice for Valentine’s roses, for unexpected and truly seductive color options, offer any of these extraordinary cut David Austin roses. After all, David Austin roses are considered the crème de la crème and Rolls Royce of roses and offer a...
Care and Handling 101: Roses
Making Sure Your Roses Look Their Best Rose symbolizes love, romance and passion, so it’s no surprise that red roses are the most popular flower choice for Valentine’s Day. More than half of all Valentine’s Day purchases include roses, so the longer they last, the...
American Floral Trends Forcast 2022
By Tonneli Grüetter 2022 look books from our favorite hard good producers, interior design firms, and fashion houses are an inspirational sight to behold. In every consumer category the experts agree, creative stagnation is out and change is in! Look forward to a...
‘Danziger Live’ Kicks Off 2022 With Dutch florist, Hanneke Frankema
Dutch florist, Hanneke Frankema, kicks off the upcoming ‘Danziger Live’, taking place next Thursday on January 27th at 17:00PM (The Netherlands time). Hanneke will share a series of commercial designs featuring several of Danziger’s products: PAINTBALL™ Craspedia,...
Life In Bloom TV Show Is Growing
“Committed Underwriters Keep Life In Bloom TV Show Growing” Grand Rapids, MI, January 18, 2022 – Anticipation for Season 4 of J Schwanke’s Life In Bloom is building thanks in large part to the commitment shown by the show’s underwriters. Albertsons...
