“Where flowers bloom,
so does hope.”
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Three Takes on Pairing Flowers With Garden Roses
Source: Press Release: Alexandra Farms Garden Roses Make the Perfect Match: Three Takes on Pairing Flowers with Our Blooms for Weddings Of course, every designer has a different answer to that question. That’s why we posed it to three of the world’s top floral...
CalFlowers Prepares Major Consumer-Direct Marketing Campaign
CalFlowers is launching a huge customer-direct marketing campaign in January 2022 to promote flower sales. CalFlowers’ goal is ‘More Americans enjoying more flowers more often and the association is excited to launch this high-impact campaign on behalf of the broader...
A Gift For Life Organization
Gift for Life was founded by Peter Schauben of Appleman Schauben in 1992 in response to the tragic loss of industry lives to AIDS. The organization’s first meeting at the National Stationery Show brought together a cross-section of the industry’s leading publishers,...
Best in Blooms Winner and Finalists
Meet the winner and finalists in FR’s flower design contest. Alexandra Farms Edition By Nita Robertson, AIFD, CFD Florists’ Review is again excited to present the finalists in our November “Best in Blooms” flower design contest. We received more than 30 entries...
Italy’s Beautiful Ranunculus and Anemones at IFTF
Back in the 1800’s Duilio Biancheri sent rose petals across the Alps from his Italian farm on the Riviera Dei Fiori, in Liguria. Today the same family, including Duilio’s grandchildren, are responsible for breeding some of the world's most loved and beautiful...
5 Advantages Of Using YouTube For Your Small Business
Social media marketing is a must for every business, doing wonders for your brand visibility and your customer acquisition. However, if you want to see significant growth and success, using YouTube for your small business is essential. YouTube is the most popular...
Follow a Festive ‘Floral Trail’ in Vancouver Featuring 35 pop-up Floral installations
The spectacular floral art trail will decorate the streets of Vancouver’s downtown from December 10-19. Thirty-Five blooming art displays ranging from couture mannequins and holiday wreaths to an epic mountain covered in petals and beautifully adorned...
New Study Results Explores Purchasing, Preferences, and Targeted Messaging
The study was funded by the FMF, whose mission is to develop, support, and promote collaborative fundraising, research, and marketing efforts to increase flower sales. This study examines why people bought cut flowers, what customers want and how to drive awareness...
Dutch Expo Expands Market For Rwanda’s Flower Exports
The International Floriculture Trade Fair (IFTF) in Vijfhuizen, Netherlands had a great turn out November 3-5. Rwanda flowers were making a big splash making a mark as a growing global exporter. The International Floriculture Trade Fair has attracted participants from...
