“Where flowers bloom,
so does hope.”
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FTD’s 2021 Makeover Magic
ONE-HUNDRED-TWENTY-SIX-YEAR-OLD ROTH FLORIST, IN LAFAYETTE, IND., WAS THE RECIPIENT OF FTD’S NINTH- ANNUAL MAGICAL SHOP MAKEOVER. The impact of a flower shop’s appearance, matched with incredible customer service, can make all the difference in that shop’s...
Small Business Saturday
Small business Saturday will take place on November 27, 2021. Don't miss this opportunity to kick off your holiday sales. This annual event takes place between Black Friday and Cyber Monday to help small business owners capitalize from the holiday shopping season....
The Birth of the Spray Rose
“We always need new material in the pipeline” Interview with Peter Ilsink (2nd generation) about the birth of sprayroses Source: www.interplant.nl How the sprayrose was born At the moment the popularity of sprayroses is increasing rapidly. This is not surprising,...
Floratoriums Floral Installations are Blooming
Window displays allow you to showcase your product and services to the public. They, too, are an important marketing tool to make a statement about your brand. Floratorium is known for literally rescuing many New York restaurants by creating inviting outside faux...
North Carolina Art in Bloom Exhibition Coming In January
WRIGHTSVILLE BEACH, NC – Leading floral designers in North and South Carolina will gather in Wrightsville Beach to showcase their floral creations inspired by fine art, Jan. 7-9, 2022. The three-day Art & The Bloom exhibition and competition includes expert...
Three Takes on Pairing Flowers With Garden Roses
Source: Press Release: Alexandra Farms Garden Roses Make the Perfect Match: Three Takes on Pairing Flowers with Our Blooms for Weddings Of course, every designer has a different answer to that question. That’s why we posed it to three of the world’s top floral...
CalFlowers Prepares Major Consumer-Direct Marketing Campaign
CalFlowers is launching a huge customer-direct marketing campaign in January 2022 to promote flower sales. CalFlowers’ goal is ‘More Americans enjoying more flowers more often and the association is excited to launch this high-impact campaign on behalf of the broader...
A Gift For Life Organization
Gift for Life was founded by Peter Schauben of Appleman Schauben in 1992 in response to the tragic loss of industry lives to AIDS. The organization’s first meeting at the National Stationery Show brought together a cross-section of the industry’s leading publishers,...
Best in Blooms Winner and Finalists
Meet the winner and finalists in FR’s flower design contest. Alexandra Farms Edition By Nita Robertson, AIFD, CFD Florists’ Review is again excited to present the finalists in our November “Best in Blooms” flower design contest. We received more than 30 entries...
