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Our January
Issue is Here!

  • American Floral Trends Forecast 2023

  • Florist Spotlight: Mariela Mazzei

  • Studio Versus Store: Which is Right for You?

  • Realistic Pricing
  • Creative Tutorials, Coming Events and more!

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from the magazine

features

Flowers in Your Hair and Everywhere

The Renaissance of Wearable Flowers By Molly Lucille Presented by Boutstix Magnets Throughout history, people have adorned themselves with flowers. Ancient Egyptians, Greeks and Romans adorned their champions and gods with head wreaths of blossoms, laurel and olive;...

55 Top Event Florists of 2024

By Tonneli Grüetter Florists’ Review is proud to share our “55 Top Event Florists of 2024,” selected from regions across America. These industry leaders represent the bright future of event florals. Standing on a level all their own, these talented designers blend...

Mother’s Day Success

Ideas and strategies for making the coming holiday your most efficient and profitable ever By Nita Robertson, AIFD Flowers and plants have long been the top gifts to express love and appreciation on Mother’s Day—cut flowers and arrangements, outdoor bedding and garden...

Women on the Flower Farm

Growth and opportunity in an evolving industry at Alexandra Farms By Teresa Schaffer For more than 60 years, the flower industry in Bogotá, Colombia, has empowered women to be independent, self-sufficient leaders in their communities and their homes. Before the 1960s,...

Influential Women in the Flower Industry

Meet seven exceptional women who have blazed trails in floristry, and learn from their inspiring stories. By Jill Brooke Look all around today, and you see so many women owning flower shops and floral design studios, as well as climbing the ladders in influence,...
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the Latest from our pages
Call for Submission for the Pets in Petals Contest
Call for Submission for the Pets in Petals Contest

We invite you to showcase your finest creations in pet floral arrangements.We want to see your furry friends adorned with flowers. All type of animals are welcome.  It's simple, submit images showcasing your finest floral designs on animals...

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Event Rentals
Event Rentals

Diversifying your portfolio of services into the event-rentals segment can offer myriad opportunities for expanding your business and creating additional revenue streams. By Nita Robertson, AIFD Botanica International Design & Décor Studio...

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Do You Have What It Takes for a Really Big Show?
Do You Have What It Takes for a Really Big Show?

Tips for creating an exhibit for the PHS Philadelphia Flower Show, the largest horticultural event in the USA (this info also applies to participating in smaller flower shows in your area) By Jill Brooke It’s not a surprise that many florists dream...

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Retail Forecast 2024
Retail Forecast 2024

High interest rates and slower economic growth are expected to put increasing pressure on retail profits this year, but, on the bright side, many economists expect inflation to decrease to desired levels by year-end By Phillip M. Perry Fasten your...

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Florist Spotlight: Yamile Bulos
Florist Spotlight: Yamile Bulos

Yamile Bulos San José del Cabo (Los Cabos), Baja California Sur, Mexico Instagram: @yamilebulos_floraldesigner Facebook: @yamilebulosfloraldesigner Tell us a little about yourself. I was born in Mexico City but grew up in a small town in the state...

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Pricing for Profit
Pricing for Profit

Tips and strategies for establishing retail pricing structures that will ensure your business’s profitability and financial stability. By Nita Robertson, AIFD, CFD Effective pricing is essential for the success of your florist business. By...

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PFS Floral Management
Gotflowers
Industry News
Euroflora 2025 Designer Competition is Open

Euroflora 2025 Designer Competition is Open

 Euroflora 2025 returns to the heart of the city of Genoa showcasing an enchanting exhibition dedicated to flowers and plants. Innovation and creativity in landscape architecture and design will take center stage at the Show. The event will...

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Best Sellers From April High Point Market

Best Sellers From April High Point Market

Read on to discover the best-selling wholesale decor that captured the attention of interior designers, leading brands and editors at the April 2024 High Point Market Accent Decor showroom. Source: Accent Decor Blog Best-Sellers From April High...

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Beautiful Blue Thistle (Eryngium)

Beautiful Blue Thistle (Eryngium)

Blue thistle is the perfect choice when you want to add striking color and texture. Available in various sizes and shades, and accessible year-round, blue thistles are a versatile and reliable option for any arrangement. Full Article Below Source...

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Tutorials

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Lush Spring Tablescape

An unpretentious but verdant composite centerpiece with a spring spirit Floral design,...

Lush Natural Garden Arch

The luxuriant look of untamed growth captured in a sustainably designed floral structure...

Mystic Crystals

Introducing extraordinary new products that will add an exciting new element to bridal...

Sustainably Designed Broken Arch

The right mechanics make designing spectacular wedding arches fast and easy. Floral...
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