Our January
Issue is Here!
-
American Floral Trends Forecast 2023
-
Florist Spotlight: Mariela Mazzei
-
Studio Versus Store: Which is Right for You?
- Realistic Pricing
- Creative Tutorials, Coming Events and more!
To purchase a print copy of the issue, please visit our shop
from the magazine
features
the Latest from our pages
The Power of Flower Arrangement Recipes
Take the guesswork out of calculating your true costs and profit margins. By Nita Robertson, AIFD In the fast paced and ever evolving world of floristry, creativity and efficiency must go hand in hand. Whether designing for daily orders, weddings...
Clicking for profit
How to best manage your advertising on social media. By Andrew Joseph THE ADVANTAGES OF ADVERTISING ONLINE Certainly, you’re aware of the benefits of social media advertising for flower businesses. While there is no “easy” button to push to create...
Call for Submission for the Pets in Petals Contest
We invite you to showcase your finest creations in pet floral arrangements.We want to see your furry friends adorned with flowers. All type of animals are welcome. It's simple, submit images showcasing your finest floral designs on animals...
Video Marketing: A Blooming Opportunity
By Nita Robertson, AIFD In today’s digital landscape, businesses across all industries rely on video marketing as an essential strategy. The flower industry is no exception. Video marketing helps businesses connect with their audience, showcase...
Prom Season: A Blooming Opportunity for Florists
By Nita Robertson, AIFD Sponsored by Fitz Design Tips to Grow Your Prom Business For high school students, prom represents a magical night filled with excitement, style and self-expression. Prom season is about more than just a dance. It...
Marketing International Women’s Day
Tips for creating a strategic marketing plan that will make this March 8 worldwide celebration a major flower-giving occasion By Nita Robertson, AIFD International Women’s Day (IWD), celebrated annually on March 8, is a powerful global observance...
join us on instagram
Florist SpoTlight
Industry News
That Flower Feeling Appoints Debora Steier to Development Committee
Carlsbad, CA – That Flower Feeling has appointed Debora Steier to its Development Committee. The organization leads the national movement to inspire Americans to enjoy flowers daily, most notably through its newly released "Just Add Flowers" direct...
American Floral Endowment’s New Video Highlights the Power of Floral Community
Alexandria, VA - The American Floral Endowment (AFE) has released a new video that highlights the organization’s long-standing commitment to strengthening and advancing the floral industry. With engaging visuals, the educational video illustrates...
ANDMORE Launches “The Market Makers” Podcast
ATLANTA, GA – ANDMORE is proud to announce the launch of its new podcast, The Market Makers, a weekly series spotlighting the authentic journeys of creative and business leaders shaping the future of design, furniture, lifestyle and home. Hosted by...
Government Shutdown Deepens Uncertainty for Young Farmers and Communities
Washington, D.C. — The ongoing federal government shutdown, now in Day 23, is having a devastating ripple effect across farm communities, small businesses, and families who depend on critical government programs. With many federal offices closed...
Let’s Socialize
Tutorials
Education
