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  • American Floral Trends Forecast 2023

  • Florist Spotlight: Mariela Mazzei

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from the magazine

features

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to be an aphrodisiac; rosemary...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts chosen to honor the mothers...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone of floristry, with 87 percent...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking designs that transform...

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends set to shake up the way florists...
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the Latest from our pages
Managing Stress During Busy Seasons
Managing Stress During Busy Seasons

Tips for achieving higher performance and a better balance by Christi Lopez, EMC The magic of what we, as florists, do often lies in how we bring beauty and emotions to life through flowers. Whether it’s a wedding, a funeral or a special...

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Color Theory
Color Theory

Tips for understanding how colors interact, to elevate not only your designs but also your professionalism Text and floral design by Amy Balsters The Floral Coach Alexandria, Va. Photo by Akbar Sayed Photography You can gingerly process and handle...

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Building a Brand
Building a Brand

Tips for establishing an image and reputation that will attract likeminded customers and build loyalty and advocacy By Nita Robertson, AIFD Your brand identity is the foundation of your flower business, shaping everything from your logo and color...

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International Women’s Day 2025
International Women’s Day 2025

Last year, more than 1,800 florists downloaded our materials to participate in International Women’s Day. Boost your sales with our new free eight-week IWD marketing campaign created specifically for florists. Our goal is to establish International...

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Balloon Trends
Balloon Trends

Exploring the latest advancements in balloon décor and development By Nita Robertson, AIFD The flower industry has long embraced various forms of complementary décor to enhance floral arrangements, and balloons have become an increasingly popular...

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Valentine’s Day Success Guide
Valentine’s Day Success Guide

Real-world strategies, tips and considerations for making the upcoming holiday your most successful ever By Nita Robertson, AIFD For florists, Valentine’s Day is the Super Bowl for sales, and the effort you put into preparation can significantly...

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PFS Floral Management
Gotflowers
Industry News
Floral Magic at the RHS Chelsea Flower Show 

Floral Magic at the RHS Chelsea Flower Show 

Acacia Creative Studio is bringing its signature style to the RHS Chelsea Flower Show later this month. Full Article Here Source Thursd Acacia Creative Studio and Sideau® Bring Floral Magic to RHS Chelsea Flower Show 2025...

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Breaking the Marigold’s autumn-only reputation

Breaking the Marigold’s autumn-only reputation

With a growing trend toward vibrant and diverse floral color palettes, there's increasing potential for marigolds to complement arrangements throughout the year, Full Article Here Source: Floraldaily.com Carmen Márquez, BallSB: "Marigold Coco...

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BloomNation Achieves Record-Breaking Mother’s Day

BloomNation Achieves Record-Breaking Mother’s Day

Despite economic uncertainty, BloomNation saw steady performance across its platform during Mother's Day. Full Article Here Source BloomNation Photo credit Mercury Flowers, Los Angeles, CA BloomNation Achieves Record-Breaking Mother’s Day Amid...

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Knock Out® Rose Celebrating it’s 25th Anniversary

Knock Out® Rose Celebrating it’s 25th Anniversary

Twenty-five years ago, a rose bloomed that would forever change how gardeners viewed America’s most iconic flower. Full Article Here Source Flowerpowerdaily Celebrating Knock Out Rose 25th Anniversary and Its Creator By Jill Brooke Twenty-five...

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Tutorials

Education

Sunshine and Zest

Create this lively and lovely tablescape for a springtime brunch. Floral design and text...

A Vintage-inspired Wedding Bouquet

Roses in soft, romantic hues complement a beautiful antique silk ribbon. Presented by...

Spectacular Spring Picnic

This cascading color-blocked creation makes a dazzling focal point. Floral design and...

Blossoms and Butterflies

Add a playful touch to a lovely design. Floral design, text and photography by Nita...
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