Our January
Issue is Here!

  • American Floral Trends Forecast 2023

  • Florist Spotlight: Mariela Mazzei

  • Studio Versus Store: Which is Right for You?

  • Realistic Pricing
  • Creative Tutorials, Coming Events and more!

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from the magazine


Florists’ Review’s Wreath Design Contest

By Nita Robertson, AIFD, CFD The wreath business is big business. But has your company fully tapped into this popular niche? Consumers are shopping for creative fresh, permanent and dried wreaths all year long, but especially for the fall and winter seasons. So, if...

Florists’ Review Acquires Flora Magazine

We are thrilled to announce that Florists' Review Media Group has acquired Flora Magazine. We are excited to expand our passion for the floral industry with this amazing quarterly publication and expand our reach across the pond. “Someone’s sitting in the shade today...

The Flower Hour With Florists’ Review Podcast

By Nita Robertson AIFD, CFD Introducing The Flower Hour with Florists' Review podcast. If you are in the business of flowers, this show is for you. Join us for our new podcast hosted by Jules Lewis Gibson, president of Florists' Review along with myself, Nita...

A New Era of Sympathy Flowers

By Tonneli Grüetter A vital part of many traditional flower businesses, sympathy flowers are floral designs or installations specifically commissioned to express condolences and offer comfort to those who have experienced a loss during their time of grief. These...

Botanical Couture: Bridal

The five hottest trends in wearable flowers and interviews with two floral designers who created successful businesses in this arena. By Tonneli Grüetter From the fantastical to the practical, botanical couture is back. In the world of weddings, using flowers to...
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the Latest from our pages
Florists’ Reviews 2023 Autumn Wedding Contest
Florists’ Reviews 2023 Autumn Wedding Contest

Enter our latest contest by sharing your autumn wedding work According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past...

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Florist Spotlight:Leah McLean
Florist Spotlight:Leah McLean

Leah McLean The Salted Image Pittsburgh, Pa. thesaltedimage.com @thesaltedimage Leah McLean is a still-life and portrait photographer who is obsessed with all things art, light and floral. She is fascinated by the intricate beauty of flowers...

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Special Care for Summer Flowers
Special Care for Summer Flowers

By Terril A. Nell, Ph.D., AAF Research Coordinator at the American Floral Endowment Professor Emeritus of Floriculture at the University of Florida Summer provides a host of seasonal cut flowers to expand the palette of flower colors and forms....

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PFS Floral Management
Industry News
Designing a Table for Two in the Sea for the World Cup

Designing a Table for Two in the Sea for the World Cup

With the theme of “Ocean Waves,” competitors were asked to create a table for two in the sea as part of the competition at the World Cup. Full Article Below Source By: Jill Brooke at Flower Power Daily Designing a Table for Two in the Sea for the...

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Colombian nursery industry is thriving

Colombian nursery industry is thriving

Colombia is well-known for its cut flowers, but did you know that the nursery industry is thriving all year round as well? Full Article Below Source Colombian nursery industry is thriving Colombia is well-known for its cut flowers, but did you know...

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CalFlowers Wins The SAF Marketer of the Year Award

CalFlowers Wins The SAF Marketer of the Year Award

Each year the Society of American Florists honors the best in floral marketing with the coveted Marketer of the Year award, we are excited to announce that CalFlowers took home the prestigious honor for the That Flower Feeling initiative. Full...

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Stars of the industry honored at SAF Phoenix 2023

Stars of the industry honored at SAF Phoenix 2023

On September 9 during the Society of American Florists' 138th Annual Convention, the annual Stars of the Industry Awards Recognition honored those who have made an indelible mark on the industry, as well as the winners of the Outstanding Varieties...

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Hand-tied Cascade Bridal Bouquet

How to design a cascade-style bouquet with a sustainable approach Floral design, photos,...

Rhythmic Spring Bridal Bouquet

An exuberant hand-tied design created with a chicken-wire armature. Floral design,...

A Modern Centerpiece

This moody, monochromatic masterpiece is a study in color and texture. Floral design and...

A Rainbow of Flowers

This polychromatic ombré composition would be splendid for virtually any spring and...
Alexandra Farms
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