Our January
Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials, Coming Events and more!

To purchase a print copy of the issue, please visit our shop

Read Now

Read Digital Magazines

More Features

from the magazine

features

The Rise of Plant Parenthood

by Kat Castagnoli | February 4, 2020 | Main Theme Story | 0 Comments

Houseplant sales are BOOMING! And it’s not a passing fad. Discover what’s behind the boom and how you can capitalize on it — as well what the hottest plants and the latest houseplant trends are. [Read more …]

Ten Tips For Making 2020 Your Most Successful Year Ever

by Jon Bell | January 2, 2020 | Main Theme Story | 0 Comments

The new year is off to a fresh start, and with every new beginning comes opportunity. Learn how to make 2020 your best year ever […]

Question of the Month

by David | November 8, 2019 | Main Theme Story | 0 Comments

“Fifty years has passed since the counterculture “flower power”/“flower children” era in San Francisco that was spawned by opposition to the Vietnam War. ""2019 also is the 50th anniversary of the Woodstock music festival. Are you seeing any influences from the hippie...

San Francisco Style

by FR Team | November 1, 2019 | Main Theme Story | 0 Comments

Florists’ Review spotlights some of the brightest floral spots in the City by the Bay. Read more […]

The Business Of Corporate Events

by Adam Havrilla | October 12, 2019 | Main Theme Story | 0 Comments

Relationship building and marketing remain best practices to increase event profits. To learn more, read on […]

the Latest from our pages

Delivery Systems, Tips and Tricks

The importance of transporting your floral products and getting them to their destination safely By Nita Robertson, AIFD, CFD Safely and securely transporting your flower arrangements and plants is a crucial part of the flower business, and until...

Florist Spotlight: Stacey Bal Carlton, AIFD, CFD, EMC

Stacey Bal Carlton, AIFD, CFD, EMC The Flora Culturist Chicago, Ill. How did you get started in the floral industry? I am a second-generation floral designer and educator. I have been around flowers since I was in utero. My mom is a florist, as...

Giftware Ideas for 2022 Holiday Sales

Notable items discovered at recent gift markets are sure to boost your customers’ excitement this holiday season—and your shop’s revenues. By Carrie Wilcox, EMC It always seems strange that just as the temperature warms, it’s time to start thinking...

Enter the latest Best in Blooms Design Contest

Submission for the Florists' Review BEST IN BLOOMS September 2022 Contest Selecta One Edition Enter our next round of the Best in Blooms design contest! Win a Florist Spotlight feature in Florists' Review magazine and have your work featured across...

Boost Your Business with “Google Business Profile”

By Tonneli Grüetter Google My Business has become Google Business Profile. In an effort to encourage small-business owners to claim their listing pages, Alphabet, the company that owns Google, has streamlined the process to customize the...

American Grown Flowers

Cut flowers produced in the U.S. are favored by a growing number of consumers. Discover more about the “American grown” flower industry and burgeoning movement in this exclusive FR report. By Nita Robertson, AIFD, CFD Fields at Sun...

For More Articles From The Magazine