Our January
Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials, Coming Events and more!

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San Francisco Style

by FR Team | November 1, 2019 | Main Theme Story | 0 Comments

Florists’ Review spotlights some of the brightest floral spots in the City by the Bay. Read more […]

The Business Of Corporate Events

by Adam Havrilla | October 12, 2019 | Main Theme Story | 0 Comments

Relationship building and marketing remain best practices to increase event profits. To learn more, read on […]

Parties and Events

by FR Team | October 1, 2019 | Main Theme Story | 0 Comments

Ideas and inspiration for corporate events and party celebrations of all sizes and budgets. …

The Business of (Profitable) Weddings

by Alicia Schwede | September 2, 2019 | Main Theme Story | 0 Comments

The business of weddings constantly changes and evolves as new generations of bridal customers emerge, so we asked seven wedding floral specialists from across the U.S. to share how they attract new bridal clients to their businesses, close sales and work with couples...

Sympathy Designs

by Peter Drucker | August 6, 2019 | Main Theme Story | 0 Comments

Florists share the types and styles of designs they’re creating for today’s modern memorial services

the Latest from our pages

Boost Your Business with “Google Business Profile”

By Tonneli Grüetter Google My Business has become Google Business Profile. In an effort to encourage small-business owners to claim their listing pages, Alphabet, the company that owns Google, has streamlined the process to customize the...

American Grown Flowers

Cut flowers produced in the U.S. are favored by a growing number of consumers. Discover more about the “American grown” flower industry and burgeoning movement in this exclusive FR report. By Nita Robertson, AIFD, CFD Fields at Sun...

In Season:Dahlia

By Tonneli Grüetter Amanda Rodgers: Bouquet Atlanta The time to rejoice is here! Dahlia season has returned to the Northern Hemisphere (typically mid-July through early to mid-fall), delighting flower designers and consumers alike....

“Best in Blooms”

Meet the winner and finalists in the “American-grown” edition of FR’s bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner and finalists in our latest “Best in Blooms” contest...

Peony

“The Queen of Flowers” by Carrie Wilcox, EMC BOTANICAL NAME Paeonia lactiflora COMMON NAMES Chinese peony Common garden peony When people are asked what their favorite spring flower is, many mention the peony. With romantic, fluffy, tissue-like...

Marketing to Gen Z

What you need to know to reach this next generation of consumers. By Andrew Joseph With each succeeding generation thinking it is the cat’s meow, it is important to realize that for your flower business to survive and thrive, you can’t simply have...

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