Our January
Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials, Coming Events and more!

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San Francisco Style

by FR Team | November 1, 2019 | Main Theme Story | 0 Comments

Florists’ Review spotlights some of the brightest floral spots in the City by the Bay. Read more […]

The Business Of Corporate Events

by Adam Havrilla | October 12, 2019 | Main Theme Story | 0 Comments

Relationship building and marketing remain best practices to increase event profits. To learn more, read on […]

Parties and Events

by FR Team | October 1, 2019 | Main Theme Story | 0 Comments

Ideas and inspiration for corporate events and party celebrations of all sizes and budgets. …

The Business of (Profitable) Weddings

by Alicia Schwede | September 2, 2019 | Main Theme Story | 0 Comments

The business of weddings constantly changes and evolves as new generations of bridal customers emerge, so we asked seven wedding floral specialists from across the U.S. to share how they attract new bridal clients to their businesses, close sales and work with couples...

Sympathy Designs

by Peter Drucker | August 6, 2019 | Main Theme Story | 0 Comments

Florists share the types and styles of designs they’re creating for today’s modern memorial services

the Latest from our pages

COMING EVENTS

Floral industry happenings and gift markets through October 2022. NOTES: This information is current as of mid-July 2022; however, some organizations are still re-evaluating their live/in-person events. Before planning to attend any...

Designing for Profitability

Tips for buying, designing and selling flowers and arrangements that will improve your bottom line and cash flow. By Patience Pickner, AIFD, CFD, PFCI I love pretty much everything about this beautiful industry we are in: the flowers, the people...

Website Development for the Floral Industry

A list of industry-serving website developers and software systems to bring ecommerce success to your floral business. By Andrew Joseph There’s nothing wrong with having a brick-and-mortar floral shop that caters to your customers’ needs....

Delivery Systems, Tips and Tricks

The importance of transporting your floral products and getting them to their destination safely By Nita Robertson, AIFD, CFD Safely and securely transporting your flower arrangements and plants is a crucial part of the flower business, and until...

Florist Spotlight: Stacey Bal Carlton, AIFD, CFD, EMC

Stacey Bal Carlton, AIFD, CFD, EMC The Flora Culturist Chicago, Ill. How did you get started in the floral industry? I am a second-generation floral designer and educator. I have been around flowers since I was in utero. My mom is a florist, as...

Giftware Ideas for 2022 Holiday Sales

Notable items discovered at recent gift markets are sure to boost your customers’ excitement this holiday season—and your shop’s revenues. By Carrie Wilcox, EMC It always seems strange that just as the temperature warms, it’s time to start thinking...

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