2025 Readers’ Choice Awards: Celebrating Your Favorites
Florists’ Review presents—for the third time—its annual recognition of your best loved flower...
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Author: FR Team
IPM ESSEN Trade Fair Includes The Spirit of Aloha in 2026
Sacramento, CA – From 27–30 January 2026, IPM ESSEN, the world’s leading trade fair for...
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Holly Haveman on winning SAF’s Marketer of the Year
In a recent episode of The Bloom Show, host Sahid welcomed Holly Haveman, who appeared on behalf...
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Social Media Marketing for the Camera Shy
Put your best face forward with this helpful guide. By Molly Lucille In the marketing world,...
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Florist Spotlight: Ashkhen Minasyan, AY Flowers
By Beth Blaney For Ashkhen Minasyan, what she fancied as a passion transformed into a profession...
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That Flower Feeling’s “Just Add Flowers” National Campaign Launches
Carlsbad, California – That Flower Feeling has launched “Just Add Flowers,” a new national...
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Maxine H. Burton Named to the 2025 Women of Influence List by Gifts & Decorative Accessories
Bogart, Georgia – burton + BURTON® is honored to announce that Maxine H. Burton, founder and...
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Tutorial: Angel Wings
Create an exquisite bridal bouquet with a feather-like base. Floral design and text by Robert...
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Build a Culture of Celebration
Energize your floral design team. Here’s how. By Jules Lewis Gibson In the fast-paced world of...
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Florist Spotlight: Alyssa Ice of Ginger Rose
By Nita Robertson, AIFD Nestled in the vibrant city of Atlanta, Ga., Ginger Rose is a creative...
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What to Do with Broken Flowers
Tips to make the best of problematic product. By Jill Brooke Many of us at the dawn of our...
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Care and Handling of Cut Flowers
What’s fact and what’s fiction? By John M. Dole, PhDProfessor, Horticultural ScienceNorth...
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