The Xlence® Journey: From Innovation to Icon
Redefining the traditional baby’s breath, XLENCE® by Danziger brings unmatched elegance,...
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Author: FR Team
Pricing Wedding Flowers
Learning to price wedding floral arrangements is crucial for florists to ensure profitability and...
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Transform Your Floral Business with QR Zipper
QR Zipper is transforming how businesses and consumers connect by embedding personalized,...
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Alexandra Farms Unveils Two New Wabara Rose Varieties
At this years IFTF show in November Alexandra Farms announced two new Wabara varieties that will...
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Valentine’s Day Success Guide
Real-world strategies, tips and considerations for making the upcoming holiday your most...
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A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest
Florists’ Review Presents our 26th Annual Picture Perfect Wedding Contest It’s here!...
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Designing for the Holidays
By Nita Robertson AIFD The holiday season is a golden opportunity for florists to showcase their...
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New Catalog and Website for Ball Seed Cut Flowers
The 2025-2026 Cut Flowers catalog and updated website showcase the floral varieties that resonate...
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Pantone Unveils Mocha Mousse as the 2025 Color of the Year
Pantone has announced Mocha Mousse as its 2025 Color of the Year, a rich and inviting shade that...
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Poinsettias
The History and Popularity of Poinsettias in the Floral Industry By Nita Robertson AIFD The...
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2024 “Reader’s Choice Awards”
Celebrating Your Favorites FR’s second annual recognition of our readers’ favorite designers—and...
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Embrace the Holidays with Flowers
Don’t miss a special LIVE Session on Instagram with That Flower Feeling and Jenny T...
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