Behind the scenes at Debbie’s Bloomers in El Paso, Texas, with Marisa Guerrero, AIFD, CFD. By Nita Robertson, AIFD,...
Tips for planning and preparing for the third busiest holiday in a florist’s year, as well as merchandising, marketing...
A great workplace, with staffers who enjoy their jobs, can drive both productivity and sales. By Phillip M. Perry...
Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD Sponsored...
Some consider it low-tech, but if it works (and it does—still), who cares? By Andrew Joseph Some people, when...
Tips, hacks, advice, trends and more for making this prom season your most efficient and profitable ever. By Nita...
Tips for getting your designs to their destinations safely and easily. By Jill Brooke Ask any florist the best part of...
The family of new “taupe”-colored roses now have a connotation in the language of flowers. Red roses are getting some...
