Younger consumers are discovering—and loving—tropical flowers, and showing their versatility by arranging them in new...
FR presents the second in our exclusive three-part series examining the Floral Marketing Fund’s “Consumer...
What you need to know to reach this next generation of consumers. By Andrew Joseph With each succeeding generation...
Tips for landing exciting design jobs—both big and small—outside of your market area. By Jill Brooke The sun! The...
By Nita Robertson, AIFD, CFD Colorful and exotic tropical cut flowers transport the admirer to a tropical place with...
With top-level features such as substantially more petals, pollen-free, mild fragrance, and longer vase life, Roselily...
By Nita Robertson, AIFD, CFD With their incredible beauty and undeniable fragrance, garden roses are in a class of...
By Nita Robertson, AIFD, CFD Flowers aren’t just for humans; animals love them too! There is something so adorable...
