NEW ISSUE
Our August Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Instagram Star Feature
- 2025 Holiday Trends
- Decking the Halls for Profit
- Seed Breading for Healthy Resistance
- Handcrafted Paper Flowers
- Summer Citrus Garden Tutorial
- The Procrastinator’s Guide
- Boost Your Brand with Canva
- Protecting Your Floral Business
- Holiday Sales Boosters
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
Announcing Fitz Inspired Floral Design Retreats
These floral design retreats promise to elevate your craft and fuel your passion for floral design. Don't miss the upcoming retreat in beautiful Tampa Bay in March. Source Fitz Inspired Transform Your Creativity: Announcing Fitz Inspired Floral Design Retreats Fitz...
Valentine’s Day Spending Trends
Last year’s trends offer valuable insights to help florists make the most of 2025 to thrive during one of the year’s most profitable holidays. Full Article Here Source: Rio Roses Valentine’s Day Spending Trends: What the Numbers Mean for Your Floral Business January...
Smithers-Oasis Launches Plant-Based Floral Foam
Big News! Smithers-Oasis has launched a new plant-based floral foam - OASIS® Renewal™ Floral Foam. Full Press Release Below Smithers-Oasis Launches Plant-Based Floral Foam OASIS® Renewal™ Floral Foam is certified OK biobased with a 4-star rating from TÜV Austria ...
TFF Partners with Philadelphia Flower Show
That Flower Feeling is excited announce their participation in this years Philadelphia Flower Show, taking place from February 28th to March 9th. Learn how you can get involved. Full Press Release Below Source: That Flower Feeling- January 28, 2025 TFF Partners with...
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“Best in Blooms” Winners November
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is delighted to present the winner of and finalists in our November “Best in Blooms” flower design contest. We received more than 40...
FROM OUR PAGES
FEATURES
Creative Combinations
Check out how floral designers across North America are mixing different types of botanical materials to create exciting floral designs for consumers while opening exciting new avenues of creativity for themselves. Read more […]
Perfecting Plants
Six tips to help you tap into the hottest trend in years — houseplants! [Read more …]
The Rise of Plant Parenthood
Houseplant sales are BOOMING! And it’s not a passing fad. Discover what’s behind the boom and how you can capitalize on it — as well what the hottest plants and the latest houseplant trends are. [Read more …]
Ten Tips For Making 2020 Your Most Successful Year Ever
The new year is off to a fresh start, and with every new beginning comes opportunity. Learn how to make 2020 your best year ever […]
Question of the Month
“Fifty years has passed since the counterculture “flower power”/“flower children” era in San Francisco that was spawned by opposition to the Vietnam War. ""2019 also is the 50th anniversary of the Woodstock music festival. Are you seeing any influences from the hippie...
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TRENDS
What To Do With The Color Of The Year
"How to implement Pantone’s “Living Coral” into your daily business." ast December, we received...
2019 Garden Trends Report: Rooted Together
"Trends serve to help reconnect consumers with the natural world" The future for gardening looks...
Pantone 2019 Color of the Year
Pantone, worldwide color authority for the design industries, has selected Living Coral (PANTONE...
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Rustic Armature
A grapevine structure not only adds movement and textural interest to a modern “everyday” arrangement but also makes it quick and easy to design Floral design, text and photography by Nita Robertson, AIFD, CFD Armatures often serve both decorative and function purposes,...
Aloha Love
Younger consumers are discovering—and loving—tropical flowers, and showing their versatility by arranging them in new ways and color harmonies is key to exciting this group. Design, photos and text by Nita Robertson, AIFD, CFD Sponsored by Hawaii Floriculture and...
Centennial Anniversary Shower Bouquet
A classic 1920s bouquet style reimagined for the 2020s. Floral design, photography, video and text by Stacey Bal Carlton, AIFD, EMC The Flora Culturist; Chicago, Ill. Sponsored by Alexandra Farms In the 1920s, voluminous shower bouquets were the popular...
European-influenced Bridal Bouquet
Taking a cue from the international theme of this issue, this versatile design concept offers opportunities for myriad adaptations. Floral design, photos and text by Nita Robertson, AIFD, CFD Inspired by our amazing international floral-design community—many members...
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BUSINESS AND MARKETING
AI and Your Flower Business
Can artificial intelligence help your retail business? Let’s find out. By Andrew Joseph For the past few years, the initialism “AI”—artificial intelligence—has been played out across all media platforms. For most people, AI has been a part of pop-culture lore for decades...
Avoiding Overtime Penalties
Retailers can incur costly penalties for violating the overtime regulations of the Fair Labor Standards Act (FLSA). Here’s what you need to know about wage-and-hour regulations, to keep your business safe from prosecution. By Phillip M. Perry Wage-and-hour law has...
Water Quality and Flower Longevity
Are you doing everything right, but your flowers still don’t last as long as they should? It could be your water. By Terril A. Nell, Ph.D., AAF Research Director, American Floral Endowment Flowers live or die based on the availability of water to stems, leaves and...
The Supply Chain Challenge
Businesses are bolstering inventories and locating backup suppliers to deal with product shortages and delivery delays in the wake of continuously rising prices. By Phillip M. Perry Businesses of all sizes are grappling with persistent supply chain issues first...
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CREATIVITY AND EDUCATION
Highlights of AIFD’s Spectacular 2023 National Symposium in Chicago
"GROW" By Nita Robertson, AIFD, CFD Established in 1965, the American Institute of Floral Designers (AIFD) is a nonprofit organization dedicated to establishing, maintaining and recognizing the highest standard of professional floral design. The mission is to advance...
American Grown Flowers
Cut flowers produced in the U.S. are favored by a growing number of consumers. Discover more about the “American grown” flower industry and burgeoning movement in this exclusive FR report. By Nita Robertson, AIFD, CFD Fields at Sun Valley's Willow Creek Farm...
Floating Flowers
There are many ways to design “pool floats”; this one is fast, easy and budget friendly. Floral design, photography and text by Nita Robertson, AIFD, CFD Floating arrangements in pools are showstopping additions to event décor, and you can design them in myriad sizes...
In Season:Dahlia
By Tonneli Grüetter Amanda Rodgers: Bouquet Atlanta The time to rejoice is here! Dahlia season has returned to the Northern Hemisphere (typically mid-July through early to mid-fall), delighting flower designers and consumers alike. Pulitzer Prize-winning...
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