NEW ISSUE
Our January Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
21st Annual American Floral Forecast 2026
Available for FREE
LATEST NEWS
Wicked Director Planted 9 Million Tulips for the Movie
The popular new movie Wicked showcased millions of tulips in spectacular movie sets. See the movie and create a “Wicked” inspired bouquet of your own. Full Article at Flowerpowerdaily.com Wicked Director Planted 9 Million Tulips for Movie By Jill Brooke How many...
TPIE sneak peek
The Tropical Plant International Expo (TPIE) is fast approaching. On January 22, the Broward County Convention Center in Fort Lauderdale, Florida, will open its doors for this 3 day expo. Full Article at Floraldaily.com US (FL): Here’s the TPIE sneak peek Tropical...
Inspiring floral communities with Aniska Creations
Ana and Anais Vivas, the mother-daughter duo behind Aniska Creations shared their inspiring journey, their dedication to empowering fellow florists, and how they provide essential tools and resources through workshops and classes. Full Article Here Source- Produce...
AI and ChatGPT for Florists
In this blog, Brandy Ferrer shares her experience using AI and ChatGPT to enhance her floral business. Full Article Below Source Smithers-Oasis AI and ChatGPT for florists with Brandy Ferrer by Smithers-Oasis Remember when your flower shop got its first computer?...
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Valentine’s Day Contest
Presenting Florists' Reviews Valentines Day Contest! Valentines Day is approaching and we want to share inspiration from your designs for the big holiday with our readers.? We’ve created a contest where you can submit photos of your best Valentine's Day floral...
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FEATURES
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Life’s a Peach
An enchanting floral display inspired by one of summer’s most succulent fruits—a concept that provides myriad opportunities for creating festive fall and winter tablescapes. Floral design, photos and text by Paulina Nieliwocki Blue Jasmine Floral Berkeley Heights, N.J....
Stand Up, Stand Out
Every floral designer needs to know how to create a standing easel design that will serve the expressive needs of a memorial or funeral service with beauty, elegance, and dramatic impact. See how here…
Artful Rose Necklace
This versatile, intricate piece of floral jewelry is simple, fast to create and offers high profit potential. Watch here…
I Love You, A Valentine’s Day Heart Arrangement
Leanne creates a clever & quick heart shaped Valentine’s Day arrangement that will be perfect for this busy holiday! Watch here…
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BUSINESS AND MARKETING
Safeguard Your Business: Insurance Secrets Every Florist Should Know
By Melinda R. Cordell Maybe insurance is the least sexiest topic ever. But that all changes when a stolen car crashes into your storefront. In July 2022, Native Poppy in South Park, San Diego, California, was coming out of the pandemic and getting back to selling flowers...
The Art of “Turn Two”
DOUBLE THE NUMBER OF YOUR HOLIDAY ORDERS WITH THIS SIMPLE SALES TECHNIQUE FROM ART CONFORTI, PFCI. Did you know that most customers who order flowers for Thanksgiving also order flowers for the holidays in December? That means a customer on the phone ordering a...
Flower Refrigeration 101
IT’S NOT JUST ABOUT MAKING THINGS COOL By Andrew Joseph The first clue we at Florists’ Review can give to those examining the concept of adding a cooler unit for their flower businesses—it’s right there in the headline: “Flower.”It can be a flower display refrigerator...
Hot Topics: Floral Industry News Goes Mainstream
By Tonneli Gruetter For so long, it felt as though the floral industry was set to brave the storm of both supply-chain shortages and increased wholesale prices in relative silence. What began as sporadic outages in 2020 escalated in summer 2021 to a full-blown supply...
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CREATIVITY AND EDUCATION
Rose-colored Love
The family of new “taupe”-colored roses now have a connotation in the language of flowers. Red roses are getting some competition in the love department. Their new cultural rival? The new family of taupe-/sand-/tan-/beige-/toffee-/light-brown/earth-toned-colored roses. Because...
Care and Handling 101: Roses
Making Sure Your Roses Look Their Best Rose symbolizes love, romance and passion, so it’s no surprise that red roses are the most popular flower choice for Valentine’s Day. More than half of all Valentine’s Day purchases include roses, so the longer they last, the...
American Floral Trends Forcast 2022
By Tonneli GrĂĽetter 2022 look books from our favorite hard good producers, interior design firms, and fashion houses are an inspirational sight to behold. In every consumer category the experts agree, creative stagnation is out and change is in! Look forward to a...
The Founding of Florists’ Review
As Florists’ Review celebrates its 125th anniversary this year, we offer this glimpse into how it all began. By David Coake Appropriating a phrase from one of the most prolific storytellers of our time, The Golden Girls’ Sophia...
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