NEW ISSUE
Our August Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Instagram Star Feature
- 2025 Holiday Trends
- Decking the Halls for Profit
- Seed Breading for Healthy Resistance
- Handcrafted Paper Flowers
- Summer Citrus Garden Tutorial
- The Procrastinator’s Guide
- Boost Your Brand with Canva
- Protecting Your Floral Business
- Holiday Sales Boosters
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
HFNA 2024 Fresh Look Expo
By Nita Robertson HFNA 2024 Fresh Look Expo: Designing with Hawaii Grown Flowers The Hawaii Floriculture & Nursery Association (HFNA) successfully concluded its highly anticipated 2024 Fresh Look Expo in Hilo, Hawaii. Set against the lush backdrop of the islands,...
Balloons and Plush Toys for Any Occasion
burton + BURTON offers an extensive range of balloons and plush gifts perfect for any occasion. With a collection of new balloons and plush, burton + BURTON will be exhibiting at the upcoming IFPA Global Produce & Floral Show in Atlanta Oct. 17–19 in booth B2915....
Bicolor Kalanchoe Cut Flowers
The Queen Flowers R&D department is developing both potted plants and cut flowers. This has led to the two-colored kalanchoe cut flowers. Full Article Here Source Floraldaily.com Bicolour Kalanchoe cut flowers Queen® Flowers is known for their Kalanchoe...
Fun ‘N Sun 2024: A Blossoming Success
The Fun 'N Sun 2024 Floral Convention occurred on September 4-7 in Carlsbad, California. This convention provided a dynamic experience, striking the perfect balance between educational opportunities, a golf tournament, farm tours, and a lively trade fair. Full Press...
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Autumn Weddings CONTEST
Show Off Your AUTUMN WEDDINGS According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So, we’d love to see your fall wedding work—and...
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FEATURES
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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A Modern Centerpiece
This moody, monochromatic masterpiece is a study in color and texture. Floral design and text by Ashley Overholser Primavera: Modern Floristry; Atlanta, Ga. Photos by Frank Piazza (“Frankie Zaza”); Atlanta, Ga. Floral design is living artwork, and as such, this...
How to Make a Rose Boutonnière
Amour Florist & Bridal gives us a tutorial on making a Boutonnière to match the Bridal Bouquet. Watch now…
How to Make A Winterberry Design Part 1
Dr. Steve, Rittners Floral School, shows us how we can create floral designs that are intended for a season, not just a holiday. Watch his step by step video here…
Mayesh Design Star: Avant Garde Ceremony with Drew Rios
Mayesh Design, CA, star Drew Rios walks you through the design process of a dramatic, out of the box, Avant-Garde Ceremony installation. Watch here…
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BUSINESS AND MARKETING
The Wow Factor: The 10 Commandments of Creating Lifetime Customers
By Tra Williams Everyone has experienced this at one time or another: What you thought was going to be a simple everyday transaction for a product or service turned out to be an experience that earned your lifetime loyalty as a customer. Sadly, it doesn’t happen very often,...
Instagram Shopping
Eight quick and easy tips for setting up “Instagram Shopping” for your business. By Tonneli Grüetter Maintaining a healthy Instagram presence has become a key ingredient in the path to success for many floral businesses. From growers and wholesalers to retail florists...
The Houseplant Boom Entices Younger Generations to Our Industry
By Brenda Silva When looking at consumer trends in houseplants and flowering plants, what may appear as a new trend to some is actually a trend that has been around for some time, according to others. In speaking to the boom in houseplant sales, Linda Adams, COO of...
The Psychology Of Pricing
Key Strategies for Pricing Flowers and Floral-Related Products. By Brenda Silva While innovative merchandising and distinctive displays often serve as methods to draw consumers into a retail shop, it’s more likely that the perceived value in a product’s retail price...
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CREATIVITY AND EDUCATION
Straight from Market: Visual Display Inspiration
By International Market Centers Gift and home décor tradeshows—like Atlanta Market and Las Vegas Market—offer visual display inspiration as much as the opportunity to source unique products. Expertly designed showrooms, temporary exhibits and product vignettes...
Valentine’s Day Contest Winners
Every February 14, lovers worldwide celebrate with flowers. Across the United States and in other places around the world, flowers, candy and other types of gifts are exchanged between loved ones, all in the name of St. Valentine. We wanted to share floral inspiration...
Reflections of a Starry Winter Night
A nontraditional seasonal design inspired by a nighttime stroll through the winter woods. Floral design by Paulina Nieliwocki / Text by David Coake / Sponsored by Melrose International Drawing inspiration from the colors of the stunning cut-glass vase and the...
An Artful Approach To Valentine’s Day
INSPIRATION FOR CREATING MODERN AND ARTISTIC DESIGNS FOR THE HOLIDAY OF LOVE. Floral Design and Text by Jasmine Corzo Bath All of my life, I have appreciated and studied fine art. As a floral artist, I have learned to allow the botanical materials to guide my designs....
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