NEW ISSUE

Our January Issue

Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.

21st Annual American Floral Forecast 2026

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LATEST NEWS

Expo Flor Ecuador 2024

By Nita Robertson AIFD From October 8 through 10, 2024, the vibrant city of Quito will transform into a floral paradise as it hosts this year’s Expo Flor Ecuador. Renowned for its rich diversity of stunning flowers and commitment to sustainability, this event is much...

AIFD Blooms Over Orlando

Repurposing Symposium Flowers to Brighten the Day of Local Residents By Nita Robertson AIFD Orlando, FL – The American Institute of Floral Designers (AIFD) has once again demonstrated its commitment to community and compassion through its annual “Blooms Over”...

Gateway to the Americas International Floral Competition

By Nita Robertson AIFD Gus & Deborah De La Flor and MVC Flowers & Events will host the best floral designers in the world as they compete for the prestigious Gateway To The Americas Cup in beautiful Panama. The Gateway to the Americas International Floral...

Florabundance Celebrates 30 Years

Florabundance, a leading wholesale flower distributor, proudly announces its 30th anniversary with a community-focused celebration featuring large outdoor floral installations. The event, titled "Petals of Appreciation” will take place in high foot traffic...

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Celebrating Garden Roses – and Your Design Talent

by FR Team | Mar 3, 2019 | Contests and Submissions

Alexandra Farms launches its 2019 “Garden Rose Design Contest" On the heels of its resoundingly successful inaugural “Garden Rose Design Contest” in 2018, Alexandra Farms – the world’s preeminent grower of garden roses – is excited to announce the launch of its...

FROM OUR PAGES

Floral Trends Forecast 2026: A Year of Fearless Design

Anthologized and written by Molly Lucille with Bianca Bina and Kat Castagnoli, AIFD As an industry, we are heading into a design year of fearlessness—of why nots, bold creative decisions and sweeping vistas of color. These principals are explored and celebrated in...

The Art (and Algorithm) of Valentine’s Day 2026

How AI, sustainability and emotional design are transforming one of the industry’s biggest days. By Kat Castagnoli, AIFD With Valentine’s Day 2026 landing on a Saturday, florists nationwide are bracing for a complex mix of opportunity and chaos. The good news?...

Guided by Nature

Korean floral design beckons tranquility in a hectic world. By Bianca Bina Spacious, balanced and natural. Grounded in foundational principles, Korean design is built on a simple yet intentional framework that embraces ethereal, asymmetric forms. Every element...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated contrast. Think maximalism meets...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make every flower distinctively...

FEATURES

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TRENDS

Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during...

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FLORIST SPOTLIGHT

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DESIGN TUTORIALS

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Hand-tied Bouquet for Valentine’s Day

There are a great many novelty varieties of carnations and spray carnations on the market today, and this design will reignite interest in these beloved, fragrant and long-lasting flowers. Floral design, photos, video and text by Beth O’Reilly, AIFD, CFD, TMF Beth...

Modern Monochromatic Bouquet

Building “architecture” into a bridal bouquet can help elevate a simple cascading bouquet into something truly spectacular and modern. @Erik Witcraft AIFD @Rio Roses

Responsible Pricing

Responsible Pricing: Today on Flower School Live Leanne resumes the discussion on pricing. There were so many questions and so much discussion during our last pricing program that we decided to continue the discussion.

Designing with an Idiot: Creating DIY Dried Flower Arrangements!

Fall is here, which brings out one of our all-time favorite things: dried flowers! Watch now as professional floral designer, Jessica, shows resident idiot, Stephanie, how to spruce up your holiday decor with some easy dried flower arrangements!

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BUSINESS AND MARKETING

The Perils and Pleasures of Transporting Flowers

Tips for getting your designs to their destinations safely and easily. By Jill Brooke Ask any florist the best part of his or her job, and the answer will be the same. It’s that time composing an arrangement and producing a symphony of color with lush roses, perky peonies and...

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CREATIVITY AND EDUCATION

2022 “Garden Rose Design Contest” Winners

Meet the winners of Alexandra Farms’ fifth-annual garden rose design. For the fifth consecutive year, Alexandra Farms—the premier grower of premium garden roses in the world—hosted its highly anticipated “Garden Rose Design Contest.” This annual event invites floral...