“Where flowers bloom,
so does hope.”
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Italy’s Beautiful Ranunculus and Anemones at IFTF
Back in the 1800’s Duilio Biancheri sent rose petals across the Alps from his Italian farm on the Riviera Dei Fiori, in Liguria. Today the same family, including Duilio’s grandchildren, are responsible for breeding some of the world's most loved and beautiful...
5 Advantages Of Using YouTube For Your Small Business
Social media marketing is a must for every business, doing wonders for your brand visibility and your customer acquisition. However, if you want to see significant growth and success, using YouTube for your small business is essential. YouTube is the most popular...
Follow a Festive ‘Floral Trail’ in Vancouver Featuring 35 pop-up Floral installations
The spectacular floral art trail will decorate the streets of Vancouver’s downtown from December 10-19. Thirty-Five blooming art displays ranging from couture mannequins and holiday wreaths to an epic mountain covered in petals and beautifully adorned...
New Study Results Explores Purchasing, Preferences, and Targeted Messaging
The study was funded by the FMF, whose mission is to develop, support, and promote collaborative fundraising, research, and marketing efforts to increase flower sales. This study examines why people bought cut flowers, what customers want and how to drive awareness...
Dutch Expo Expands Market For Rwanda’s Flower Exports
The International Floriculture Trade Fair (IFTF) in Vijfhuizen, Netherlands had a great turn out November 3-5. Rwanda flowers were making a big splash making a mark as a growing global exporter. The International Floriculture Trade Fair has attracted participants from...
Digital Marketing Tips
Marketing tips to help your business grow in this digital age. Make sure that your web content organically includes the words and phrases that users are likely to use in searching for your business. You can better understand how consumers are searching in your niche...
AFE Educational Grants Strengthen the Future of Floriculture
Seventeen programs will receive funding through American Floral Endowment 2021 Educational Grants. The organizations, industry groups, and universities receiving grant funding offer a diverse array of programs that are vital to the floral industry’s advancement and...
Global Wedding Webinar
Informative webinar on the wedding industry around the world, organized by FCI, AIPH, and Flower Academy Italy. It is always interesting to hear the perspective of global industry leaders. The budgets and need for wedding flowers are increasing globally and 2022 is...
Gift Baskets Year Round
Themed gift baskets provide year-round opportunities to increase sales with upsell items. By Brenda Silva Among the most traditional gift and gourmet baskets are seasonal fruit baskets and fancier baskets with chocolates and/or other sweet treats. Both of these types...
