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Canada Named Second Largest Export Market For Colombian Flowers
Canada is increasingly demanding Colombian flowers and has already established itself as the second-largest exporter. So far this year, Colombian flower exports to three major destinations totaled $ 1 billion. This represents a 20% increase compared to what happened...
Mobile Florist Encourages Creativity And Fun
Cooley is the founder, owner and operator of The Mobile Meadow flower truck — a bright-blue 1965 Ford F100 pickup that’s been making frequent stops at some of Owensboro’s most highly-attended events since April. Her down to earth farm truck resonates with her...
7 Ways To Help Navigate The Current Flower Shortage
Tips on how to navigate the current flower shortage. Raise your prices, be compassionate to the farms and work together. It is important to communicate with your clients and be ready for substitutions. Focus more on a style and color palette rather than specific...
Benjamin Moore’s 2022 Color Inspired by Flower Stems
Announcing the Color of the Year for 2022, October Mist, a gentle shade of sage green. The chosen color selection is evocative of the stem of a flower. No surprise that a shade of green was chosen this year since bringing the garden inside and aspects of nature are...
A Florist’s Guide To Lilies
A classic flower making a big comeback. Lilies are among the most recognizable flowers on the market today. For decades, they have been top-selling cut flowers thanks to their long-lasting blooms, year-round availability, and wide variety of fantastic, vibrant colors....
Floral Couture
Floral couture is where flowers meet fashion and it is incredible. Amazing dresses worthy of the runway are created with living florals and foliage to make a grand statement. Three Palm Beach floral designers were challenged to create their take on floral couture and...
5 Easy-to-Implement PR Tips for Floral Professionals
If you're looking to branch out and diversify your press portfolio, then it's time to level up your publicity strategies and leverage your know-how to truly stand out as a thought leader in the industry. Here are 5 ways you can upgrade your PR approach to make an...
10 Tips for Improving and Promoting Your Small Business Website
Great tips on improving your website. Make sure you are getting the most out of your website and learn how to make it more effective. Promoting a small business website isn’t just about bringing in traffic. You also need to convert that traffic into actual sales. Full...
Kenneth Royer, AAF, Receives Industry’s Highest Honor at SAF Orlando 2021
Kenneth Royer, AAF, was the 2021 inductee into the Society of American Florists’ Floriculture Hall of Fame, SAFs highest honor. Royer’s Flowers, under his leadership, became one of the country’s largest and most respected floral retailers, with 16 locations in...
