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A Florist’s Guide To Lilies
A classic flower making a big comeback. Lilies are among the most recognizable flowers on the market today. For decades, they have been top-selling cut flowers thanks to their long-lasting blooms, year-round availability, and wide variety of fantastic, vibrant colors....
Floral Couture
Floral couture is where flowers meet fashion and it is incredible. Amazing dresses worthy of the runway are created with living florals and foliage to make a grand statement. Three Palm Beach floral designers were challenged to create their take on floral couture and...
5 Easy-to-Implement PR Tips for Floral Professionals
If you're looking to branch out and diversify your press portfolio, then it's time to level up your publicity strategies and leverage your know-how to truly stand out as a thought leader in the industry. Here are 5 ways you can upgrade your PR approach to make an...
10 Tips for Improving and Promoting Your Small Business Website
Great tips on improving your website. Make sure you are getting the most out of your website and learn how to make it more effective. Promoting a small business website isn’t just about bringing in traffic. You also need to convert that traffic into actual sales. Full...
Kenneth Royer, AAF, Receives Industry’s Highest Honor at SAF Orlando 2021
Kenneth Royer, AAF, was the 2021 inductee into the Society of American Florists’ Floriculture Hall of Fame, SAFs highest honor. Royer’s Flowers, under his leadership, became one of the country’s largest and most respected floral retailers, with 16 locations in...
Consumers Positive About Greenery Around The Workplace
Plants are trending. Most consumers see the benefits of plants in their (home) office. Working from home now and future hybrid working both offer opportunities for plant sales. In August 2021, research agency Motivaction conducted some research on plants on behalf of...
Flower Tiara
An alternative-style flower crown has become a signature item for a Miami florist. Floral design by Ana Isabel Vivas Flower crowns have been wildly popular for several years now, for both formal events, like weddings, casual wear for spirited, fun-loving individuals....
The Artistry of Today’s Sympathy Designs
By Nita Robertson AIFD, CFD Brenna Quan AIFD, CFD Sympathy design is an area of floristry that needs to evolve with the changing times. The need to modernize and personalize sympathy tributes is crucial to sustaining and growing flower sales for memorial and funeral...
FTD Announces A Complete Rebranding
FTD has unveiled a complete rebranding. At the center of the rebrand is a refined version of the florist network’s Mercury Man logo. Shopify’s e-commerce platform will power FTD’s new website, which will roll out in phases starting Sept. 30 and, according to the...
