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New Study Results Explores Purchasing, Preferences, and Targeted Messaging
The study was funded by the FMF, whose mission is to develop, support, and promote collaborative fundraising, research, and marketing efforts to increase flower sales. This study examines why people bought cut flowers, what customers want and how to drive awareness...
Dutch Expo Expands Market For Rwanda’s Flower Exports
The International Floriculture Trade Fair (IFTF) in Vijfhuizen, Netherlands had a great turn out November 3-5. Rwanda flowers were making a big splash making a mark as a growing global exporter. The International Floriculture Trade Fair has attracted participants from...
Digital Marketing Tips
Marketing tips to help your business grow in this digital age. Make sure that your web content organically includes the words and phrases that users are likely to use in searching for your business. You can better understand how consumers are searching in your niche...
AFE Educational Grants Strengthen the Future of Floriculture
Seventeen programs will receive funding through American Floral Endowment 2021 Educational Grants. The organizations, industry groups, and universities receiving grant funding offer a diverse array of programs that are vital to the floral industry’s advancement and...
Global Wedding Webinar
Informative webinar on the wedding industry around the world, organized by FCI, AIPH, and Flower Academy Italy. It is always interesting to hear the perspective of global industry leaders. The budgets and need for wedding flowers are increasing globally and 2022 is...
Gift Baskets Year Round
Themed gift baskets provide year-round opportunities to increase sales with upsell items. By Brenda Silva Among the most traditional gift and gourmet baskets are seasonal fruit baskets and fancier baskets with chocolates and/or other sweet treats. Both of these types...
Albin Hagstrom & Son Officially Begins Christmas Holiday Season
Holiday production is underway at Albin Hagstrom & Son. Every year, thousands of feet of Christmas garlands, and hundreds of wreaths and other decorative pieces, made with varieties of Magnolia, Cypress, Cedar and Pine, are handcrafted on their farm in Pierson,...
Day of The Dead Florals
Celebrating Día de los Muertos, “Day of the Dead” provides an opportunity to reach out to a new base of clients and create a new revenue stream for your flower shop. By Tonneli Gruetter Día de los Muertos (“Day of the Dead”) is a traditional family-centric Mexican...
Marketing Tips To Help Get Your Business Noticed
Social media marketing is one of the most effective ways companies can market their products and business. This article contains valuable advice on how to use these sites to increase your business’s visibility. For example, YouTube is the 2nd largest search engine, so...
