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so does hope.”
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10 Tips for Improving and Promoting Your Small Business Website
Great tips on improving your website. Make sure you are getting the most out of your website and learn how to make it more effective. Promoting a small business website isn’t just about bringing in traffic. You also need to convert that traffic into actual sales. Full...
Kenneth Royer, AAF, Receives Industry’s Highest Honor at SAF Orlando 2021
Kenneth Royer, AAF, was the 2021 inductee into the Society of American Florists’ Floriculture Hall of Fame, SAFs highest honor. Royer’s Flowers, under his leadership, became one of the country’s largest and most respected floral retailers, with 16 locations in...
Consumers Positive About Greenery Around The Workplace
Plants are trending. Most consumers see the benefits of plants in their (home) office. Working from home now and future hybrid working both offer opportunities for plant sales. In August 2021, research agency Motivaction conducted some research on plants on behalf of...
Flower Tiara
An alternative-style flower crown has become a signature item for a Miami florist. Floral design by Ana Isabel Vivas Flower crowns have been wildly popular for several years now, for both formal events, like weddings, casual wear for spirited, fun-loving individuals....
The Artistry of Today’s Sympathy Designs
By Nita Robertson AIFD, CFD Brenna Quan AIFD, CFD Sympathy design is an area of floristry that needs to evolve with the changing times. The need to modernize and personalize sympathy tributes is crucial to sustaining and growing flower sales for memorial and funeral...
FTD Announces A Complete Rebranding
FTD has unveiled a complete rebranding. At the center of the rebrand is a refined version of the florist network’s Mercury Man logo. Shopify’s e-commerce platform will power FTD’s new website, which will roll out in phases starting Sept. 30 and, according to the...
Facebook Tips For Small & Medium-Sized Businesses
Here are 7 tips for using Facebook to grow your business. It just takes time and consistency to build a strong following. Important advice is creating a strategy for content and engagement for your social media platforms. Customers reach out on social media channels...
Designer John McPherson’s Pop Street Garden At This Year’s Chelsea Flower Show
Designer John McPherson made a statement with his Pop Street Garden in the new container garden category at this year’s RHS Chelsea Flower Show. Featuring vibrant colors like pink, hot orange, and electric blue, combined with containers painted with pop art classics,...
Florists and Students Prepare For Homecoming
It is homecoming season and the tradition of homecoming mums remains relevant in many regions. Homecoming mums are large arrangements high school students put together or buy from a flower shop, but what makes these mums so unique is the person that wears them. Full...
