“Where flowers bloom,
so does hope.”
RECENT POSTS
Let’s get social! Join our social communities.
Upsell Florals Using Moodboard Inspiration
The Online Fresh Flowers Marketplace, ibuyflowers.com We love mood boards! It's sometimes such a tough choice to choose the right flower for your bouquet or arrangement or how to combine all the different flower types and variations possibilities. With over 10,000...
DC Florist Talks Pride, Inclusivity and Rainbow Bouquets using FTD’s “Flowers Are For Everyone” Campaign
Continue Reading: 8min Read June is Pride Month, a time of year that calls for kindness, inclusivity and equality for all. There are plenty of great ways to celebrate, from attending Pride parades and events to educating yourself on how to become an ally of the LGBTQ...
Reimagining the Craft of Floristry in Melbourne: Hattie Molloy
Melbourne-based floral artist Hattie Molloy mixes playfulness and elegance, art and design to create floral installations, sculptures and displays that surprise and delight.Continue Reading: 8min ReadI don’t want to replicate what’s in the garden or what nature does...
Pets in Petals
Flowers are more than just for humans; our furry, feathered friends deserve blooms, too!By Kat Castagnoli, AIFD, CFD, CCF It's not all that unusual to see a beloved pooch adorned with a floral collar for a wedding—or just for fun. But how about a chicken or a rabbit?...
Extending The Enjoyment
Customers fall in love with your floral designs as much as the beauty of the blooms. But prized arrangements can fade days sooner than they should from improper care. Maximized vase life is essential to consumer satisfaction, but keeping cut flowers in peak condition...
Best in Blooms Semi-Finalist Nicole Gilbride Uses Leftover Competition Flowers to Honor Veterans
Continue Reading: 8min ReadI had so much product leftover that I thought, 'What am I gonna do with all of this?' I thought, 'Well, American grown for America's heroes,'" said Gilbride.Woodford County-based florist Beholden Blooms was selected as a semi-finalist for...
Two Days, 100 Florists, 1 Million Flowers: A Festival Blooms in N.Y.C.
There’s a new event in town, inspired by the great flower shows of Europe. The timing couldn’t be better for struggling floral designers.Continue Reading: 8min Read “We were missing these big moments,” Ms. Norville said. “I can’t get it out of my mind that we are...
Make It Easier To Be Found Online: 6 SEO Optimization Tips For Florists
Continue Reading: 8min ReadOnline floral sales are here to stay, as you know. So, how do you cater to a more knowledgeable online shopper? And how do you make sure that person will find your floral shop when they search for flowers online? The answer is SEO or Search...
Over The Rainbow
Flowers by Just Bloomed FlowersLet your colors fly! LGBTQ+ communities across the globe celebrate the progress made over the last 52 years by the gay rights movement this month (June is the unofficial month of Gay Pride). Floral Drag Art by Adam Gladue,...
