“Where flowers bloom,
so does hope.”
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Pets in Petals
Flowers are more than just for humans; our furry, feathered friends deserve blooms, too!By Kat Castagnoli, AIFD, CFD, CCF It's not all that unusual to see a beloved pooch adorned with a floral collar for a wedding—or just for fun. But how about a chicken or a rabbit?...
Extending The Enjoyment
Customers fall in love with your floral designs as much as the beauty of the blooms. But prized arrangements can fade days sooner than they should from improper care. Maximized vase life is essential to consumer satisfaction, but keeping cut flowers in peak condition...
Best in Blooms Semi-Finalist Nicole Gilbride Uses Leftover Competition Flowers to Honor Veterans
Continue Reading: 8min ReadI had so much product leftover that I thought, 'What am I gonna do with all of this?' I thought, 'Well, American grown for America's heroes,'" said Gilbride.Woodford County-based florist Beholden Blooms was selected as a semi-finalist for...
Two Days, 100 Florists, 1 Million Flowers: A Festival Blooms in N.Y.C.
There’s a new event in town, inspired by the great flower shows of Europe. The timing couldn’t be better for struggling floral designers.Continue Reading: 8min Read “We were missing these big moments,” Ms. Norville said. “I can’t get it out of my mind that we are...
Make It Easier To Be Found Online: 6 SEO Optimization Tips For Florists
Continue Reading: 8min ReadOnline floral sales are here to stay, as you know. So, how do you cater to a more knowledgeable online shopper? And how do you make sure that person will find your floral shop when they search for flowers online? The answer is SEO or Search...
Over The Rainbow
Flowers by Just Bloomed FlowersLet your colors fly! LGBTQ+ communities across the globe celebrate the progress made over the last 52 years by the gay rights movement this month (June is the unofficial month of Gay Pride). Floral Drag Art by Adam Gladue,...
Flower Shortage 2021: Consumer Expectations and Alternatives
Continue Reading: 8min ReadThis past year has been quite the rollercoaster. Everyone has done their best to go with the flow and still provide our loved ones with flowers through the toughest of days, but an industry shortage has meant doing things a little...
2021 Pantone Colour of the Year Flower Inspiration
Since its inception in 2000, Pantone has been selecting a colour which they believe will embody and characterize the upcoming year, these colours are used by designers and creators alike to stay on trend and create future design concepts. For 2021 they have picked two...
Illuminate Your 2022 Sales With a New Bright Yellow Collection
Continue Reading: 8min ReadEveryone is talking about the color of the year, and Danziger has the varieties to match and combine with the trend. Pantone describes their Illuminate yellow as delivering “the promise of something sunny and friendly”. "Danziger's Capella...
