

Let’s get social! Join our social communities.


The Colors of 2021: Illuminating the Year Ahead
Story and Design by Kat Castagnoli, AIFD, CFD Photography by Oana Foto If ever there was a time that we need something to uplift our spirits, it’s now. PANTONE answered the call with its 2021 “Colors of the Year”: “Illuminating” (PANTONE 13-0647) and “Ultimate Gray”...
Chrysal Introduces Bio-Based Flower Food
Since 1949 Chrysal has been present in flower food products and they want to set the standard for sustainability in our industry, being the most sustainable partner. Introducing new bio-based flower food, taking the next step in sustainability. From now the 99%...
Floral Designers Will Finally Be Honored for their Work in Film and TV
For the first time ever, the people who create the fabulous interiors of TV shows and films will get their own awards - “ASPIRE DESIGN AND HOME magazine's’ Best-Dressed Rooms in TV and Film Awards” - with nominations being released today. “A well-executed,...
Cool Product Awards TPIE 2021
Per a press release issued by the Garden Center Group, garden retail judges have announced the winners of the virtual Tropical Plant International Expo (TPIE) 2021 Cool Product Awards. Eleven companies were awarded for 14 "Cool Products." Read the Garden Center...
Tulips for International Women’s Day
Month-Long Celebration in Honor of International Women’s Day, March 8th New ‘Gather Tulips’ Virtual Tulip Festival March 27th and 28th (February 2021) – Together with their European suppliers of the flower bulbs, Tulip growers in the United States have organized the...
Social Media Trends for 2021
Talkwalker & HubSpot release a new report revealing how to be more successful with social media during—and following—the era of COVID. Now, more than ever, a sound social media approach can save a business in today’s COVID-19 climate. Read how…
The Art of Permanent Botanicals
For Danna DiElsi, founder of The Silk Touch in Norwalk, Conn., a long-term love affair with faux florals has grown only stronger over time. Read why…
‘Selling emotions’ helps Seattle florist stay in business through pandemic
A survey by American Express, shows 81% of business owners say the benefits of owning a business still outweigh the challenges. Jean Louise Paquin-Allen of Juniper Flowers agrees, she knows she is selling more than just flowers to her customers. Read more here…
Imperfections of wildflowers distinguish Palmerston North florist’s bouquets at global contest
Jill Bainger of Jillybud Florist I George Street, Palmerston North, creates her signature bouquets with an adage that nature’s intent is not perfection. Read more here…