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so does hope.”
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The coronavirus seemed to spell doom for flower shops across the country, but a Mother’s Day surge from customers missing their moms may offer salvation
Mohamed Azakir/Reuters Mother's Day is the single most important holiday for flower shops, with many businesses relying on strong holiday sales to survive the summertime slowdown in demand for flowers. Thanks to the coronavirus pandemic, spring 2020 got off to an...
Photographers, caterers and florists find alternatives as wedding season withers
Photographer Sarah Priestap Porter, of Tunbridge, photographs Anna Dechert and Josh Harwood, also of Tunbridge, at the fairgrounds in town on May 12, 2020. Having their engagement photos made, the couple are planning a 2021 wedding. Photo by Jennifer Hauck/Valley News...
Guiding wedding clients through flower selection
Recently, a florist asked me for advice: How could she guide her clients in choosing a color palette for wedding flowers instead of specific blooms? She knew that if she could
Servant of Flowers
Emily Thompson is an iconoclast, an anything-but-predictable designer and artist, and owner of the NYC studio and shop that bears her name, Emily Thompson Flowers. She describes her aesthetic as
Creativity May 2020
Life has a way of putting us on a journey, altering our course and providing us with opportunities that lead us to our true passion. For Adam Havrilla, AIFD, PFCI, ICPF,
Floral immersion
Taylor Patterson is a New York-based fl oral entrepreneur whose aesthetic is lush, elegant and seasonally inspired. Patterson developed Fox Fodder Farm over the past nine years,
Florists should get all-clear for Mother’s Day sales
Mother’s Day flowers. Photo Getty Images Safety and social distancing restrictions in place to halt the spread of coronavirus have upended many beloved family traditions — from proms to graduations and birthday parties. But there’s a glimmer of hope that Mother’s Day...
These (Wedding) Florists are Offering Flowers for Mother’s Day
Photo courtesy Floral & Bloom Things are a little bit different for florists these days, and DMV-area wedding and event florists in particular are shifting course—many adding or expanding a focus on individual arrangements and deliveries for the first time....
Sonoma County florists get good news for Mother’s Day
Sonoma County Health Officer Dr. Sundari Mase just gave local florists an early Mother’s Day present. Mase’s revised stay-at-home order, released Friday, allows flower shops to begin selling curbside while continuing to prevent customers from going inside. It was...
