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florists review

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have...

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floral news
In bloom with Lucie Merkl

In bloom with Lucie Merkl

Lucie Merkl runs The Bloom Foundry, a funky florist and antiques emporium on St John’s Road. Here the busy mother of three reveals how she managed to turn her long held dream of running a shop into a reality I’ve lived in Tunbridge Wells for the last 22 years. I’ve...

Beautiful blooms in surprising places around Ireland

Beautiful blooms in surprising places around Ireland

New book from Appassionata founder Ruth Monahan features floral displays in diverse locations sround the country Wild flowers foraged in the west and photographed in Glendalough The language of flowers may be eloquent, but making floral short stories pushes the craft...

Tiptoe through the tulips with B&R

Tiptoe through the tulips with B&R

Dutch farmer Erik van Dam was a bit tied up directing the plowing and sowing machines in a greenhouse of his Triflor tulip farm in the Netherlands, while others were busy harvesting the full-blown specimens before dawn. The farm owner didn’t want to miss the planting...

Good things come in LVLY packages

Good things come in LVLY packages

)"> If fresh flowers make a good florist, a startup solution for the sector must go beyond and nail packaging and distribution too. Melbourne business LVLY proves that a fresh approach to brand and packaging is the way to cut through a saturated market. As has been...

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