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Branching Out
A glorious springtime bridal bouquet, designed to highlight flowering branches, can be reinterpreted for every season of the year. Floral design and Photography by Paulina Nieliwocki Capturing the glory of the spring season, this splendorous hand-tied...
Sustainable Floristry
What is it, and where do we start? The “FREESIA Challenge”! By Hitomi Gilliam, AIFD, CFD All floral designs are crested by Hitomi Gilliam and photographed by Colin Gilliam “We believe flowers and plants are essential to the well-being of humanity. We believe...
Fifth Annual Alexandra Farms Garden Rose Design Contest
Floral designers around the world are invited to share their best work using garden roses in the 2022 Alexandra Farms Garden Rose Design Contest. The contest opens on May 2, and entries will be accepted through June 19....
Chelsea Flower Show 2022 to Honor the Queen’s Platinum Jubilee
The Chelsea Flower Show returns on May 24–28, 2022. The Chelsea Flower Show will commemorate the Queen's Platinum Jubilee with several decorative floral and plant displays, including a sculptural portrait of Her Majesty made from flowers. Full Article Below Source...
Mother’s Day Floral Spending Forecast
Judging from the most recent sales statistics, it’s clear that people want to celebrate Mother's Day more than ever. That makes sense, of course, since after two years of a pandemic, customers want to show their mothers how much they appreciate them. And they’ll...
Westerlay Orchids Ups its Green-Growing Flower Power
Westrelay Orchids located in Carpinteria California is making changes to increase eco friendly growing and reduce their impact on the environment. Westerlay also announced future plans to increase sustainability and efficiency through additional solar panels; energy...
How to Avoid Burnout
Advice for staying fresh as a daisy and maintaining your love for flowers. By Carrie Wilcox, EMC When people learn that I’m a florist, they often say things like, “You’re so lucky you get to play with flowers all day” and “You must love every minute of your job.” I am...
Flowering Branches
By Tonneli Grüetter Is there anything more beautiful than the emergence of delicate cherry blossoms fluttering in the spring? What about the minimalist majesty of a sweet Southern Magnolia branch kissed with ancient moss on its gently cracked bark? It...
Recap from Floral Workshop at Icehotel in Sweden
A unique floral workshop took place at the Icehotel in Sweden in Late March. Per Benjamin and Max Van de Sluis organized a workshop at the beautiful Icehotel in Sweden. They welcomed 50 floral designers from all over the world to discover with us what the...