Our January
Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials, Coming Events and more!

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Valentine’s Day Profit Planner

by FR Team | December 12, 2022 | Main Theme Story | 0 Comments

Tips for an organized, efficient and supremely profitable holiday. By Nita Robertson, AIFD, CFD Blue Jasmine Floral It will soon be time to start (or continue, hopefully) planning for Valentine’s Day, the first big holiday of a brand-new year. In fact, Valentine’s Day...

Balloon Mania

by FR Team | October 17, 2022 | Creativity & Education, Floristry Business, Main Theme Story | 0 Comments

Balloons are popping up everywhere in event décor, so here are a few current trends and décor tips to help your balloon business bloom. By Nita Robertson, AIFD, CFD Celebrations and balloons have always gone hand in hand, but they have become extremely trendy again in...

The Art of Gift Baskets

by FR Team | October 10, 2022 | Creativity & Education, Floristry Business, Main Theme Story | 0 Comments

Gift baskets are a perfect gift line for flower shops that can bring in new customers and extra revenue all year long. By Nita Robertson, AIFD, CFD Gift baskets are fantastic gift choices, and they are a perfect fit for flower shops wanting to appeal to...

Permanent Botanicals

by FR Team | October 3, 2022 | Floristry Business, Main Theme Story | 0 Comments

Tips for marketing, selling, buying and designing with faux flowers and plants—plus a few of the latest trends in this resurging category. By Nita Robertson, AIFD, CFD Patience Pickner, AIFD, CFD, PFCI, SDCF Today’s highest quality—and,...

Making Time for Holiday Workshops

by FR Team | September 26, 2022 | Creativity & Education, Floristry Business, Main Theme Story | 0 Comments

No time for a break, get yourself geared for a holiday-themed workshop! By Andrew Joseph Although the fall season replaces summer this month, a florist’s work is never done, especially where the anticipation of offering holiday workshops in just a month or two is...

the Latest from our pages

What’s New in Florist Website Design?

A look at current trends to spruce up your website for eye-catching attention By Andrew Joseph If you have ever visited a website and clicked to travel further inside—and it takes longer than you expect it to take—you’ve probably said “Forget it!”...

Interflora World Cup 2023

Highlights from the world’s preeminent floral design competition. By Jill Brooke To thunderous cheers, Germany’s Nicolaus Peters was crowned champion of the 2023 Interflora World Cup—the world’s biggest floral design competition—during a glamorous...

WOW-factor Holiday Gift Baskets

Tips for creating and marketing a bespoke collection of enticing holiday gifts. By Nita Robertson, AIFD, CFD With the holidays just around the corner, many consumers are already searching for (and buying!) perfect gifts for those on their shopping...

Marketing for the Holidays

Practical ideas for making the coming holiday season your busiest and most profitable ever. By Andrew Joseph One of the biggest mistakes any florist can make is not making any special marketing plans for the fall and winter holidays. The first...

Enter Our Latest Best in Blooms Design Contest

Sponsored by Alexandra Farms & Smithers-Oasis North America Submission for the Florists' Review BEST IN BLOOMS Fall 2023 Contest Enter Florists' Reviews Best in Blooms Design Contest today for your chance to win a Florist Spotlight...

Florist Spotlight: The Bridgehampton Florist

Michael Grim and Jim Osburn The Bridgehampton Florist Bridgehampton, N.Y. thebridgehamptonflorist.com @thebridgehamptonflorist Florist Spotlight: The Bridgehampton Florist By Jill Brooke About midway through the Hamptons—a string of tiny seaside...

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Florist SpoTlight

Sarah, founder of Poppy Flora Studios, master of nature-inspired design, hopes to inspire others.

Shean Strong

Behind the Blooms on The Big Flower Fight

Industry News

Roselily: A Double Bloom That Doubles Your Design Potential

For florists, innovation often begins with the flowers themselves. The Roselily—a groundbreaking hybrid developed in the Netherlands—has quickly become one of the most exciting additions to the professional flower market. With its pollen-free...

Extending the Vase Life of Gerbera Flowers with Silver Nanoparticles

A team of researchers at Bangladesh Agricultural University (BAU) has discovered an innovative way to nearly double the vase life of gerbera flowers using eco-friendly silver nanoparticles derived from tea leaf extract. The study found that these...

Let’s Rally Together!

Your Chance to Win BIG & Support Our Industry! Your Chance to Win Big is Here! We're kicking off our exciting raffle, and your participation directly fuels our mission to promote flowers to consumers nationwide. Every ticket you buy helps us...

The Beauty of the Black Dahlia

The Black Dahlia flower embodies a rare blend of beauty, depth, and story. Though no dahlia is truly black, these dark-toned blooms—ranging from deep burgundy to plum—create an almost-black illusion under certain light. Their velvety petals, strong...

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