Our January
Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials, Coming Events and more!

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The Art of Gift Baskets

by FR Team | October 10, 2022 | Creativity & Education, Floristry Business, Main Theme Story | 0 Comments

Gift baskets are a perfect gift line for flower shops that can bring in new customers and extra revenue all year long. By Nita Robertson, AIFD, CFD Gift baskets are fantastic gift choices, and they are a perfect fit for flower shops wanting to appeal to...

Permanent Botanicals

by FR Team | October 3, 2022 | Floristry Business, Main Theme Story | 0 Comments

Tips for marketing, selling, buying and designing with faux flowers and plants—plus a few of the latest trends in this resurging category. By Nita Robertson, AIFD, CFD Patience Pickner, AIFD, CFD, PFCI, SDCF Today’s highest quality—and,...

Making Time for Holiday Workshops

by FR Team | September 26, 2022 | Creativity & Education, Floristry Business, Main Theme Story | 0 Comments

No time for a break, get yourself geared for a holiday-themed workshop! By Andrew Joseph Although the fall season replaces summer this month, a florist’s work is never done, especially where the anticipation of offering holiday workshops in just a month or two is...

Holiday Feature

by FR Team | September 26, 2022 | Creativity & Education, Floral Trends, Floristry Business, Main Theme Story | 0 Comments

By Nita Robertson, AIFD, CFD As we enjoy the last weeks of summer, holidays loom right around the corner. It is time to prepare for all the wonderful fall and winter celebrations, secular and religious, including Thanksgiving (Nov. 24), Hanukkah (Dec. 18-26) and...

Trends in Decorative Accessories

by FR Team | August 22, 2022 | Creativity & Education, Floristry Business, Main Theme Story | 0 Comments

A look at what’s hot in 2022 in the world of home accents—trends that impact not only your giftware buying but also your floral design styling. By Andrew Joseph Accents. We’re not talking about twangs and drawls or whatever one calls the older Boston voice; no, we’re...

the Latest from our pages

Florists’ Reviews 2023 Autumn Wedding Contest

Enter our latest contest by sharing your autumn wedding work According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past...

Safeguard Your Business: Insurance Secrets Every Florist Should Know

By Melinda R. Cordell Maybe insurance is the least sexiest topic ever. But that all changes when a stolen car crashes into your storefront. In July 2022, Native Poppy in South Park, San Diego, California, was coming out of the pandemic and...

Florist Spotlight:Leah McLean

Leah McLean The Salted Image Pittsburgh, Pa. thesaltedimage.com @thesaltedimage Leah McLean is a still-life and portrait photographer who is obsessed with all things art, light and floral. She is fascinated by the intricate beauty of flowers...

Special Care for Summer Flowers

By Terril A. Nell, Ph.D., AAF Research Coordinator at the American Floral Endowment Professor Emeritus of Floriculture at the University of Florida Summer provides a host of seasonal cut flowers to expand the palette of flower colors and forms....

Giftware Guide

Make your customers’ hearts sing and your cash register ring with these trend-leading products being showcased at the summer markets in Atlanta and Las Vegas. Presented by International Market Centers (IMC)

Managing Gen Z Employees

The youngest generation of people entering the workforce today comes with unique characteristics and traits—some positive and some a bit more challenging—all of which require business owners to adopt new management techniques and retool their work...

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