Our January
Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials, Coming Events and more!

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In Season: Garden Roses

by Jules Gibson | June 3, 2021 | Main Theme Story | 0 Comments

By: Jules Lewis Gibson The allure of garden roses is universal. This queen of flowers has played a major role in poetry, religion, art and literature; music, medicine, fashion design, perfume and home decoration—even cuisine. An ancient flower grown for more than...

International Design Stars

by Jules Lewis Gibson | May 26, 2021 | Magazine, Main Theme Story | 0 Comments

We searched the world over to bring you some of today’s most creative and innovative floral artistsBy Kat Castagnoli, AIFD, CFD, CCF The designers you are about to meet might be from the farthest corners of the globe, but they all have one very important thing in...

Global Trends in Floristry 2021

by Jules Lewis Gibson | May 19, 2021 | Main Theme Story | 0 Comments

These top trends in the floral industry worldwide can provide inspiration for modifying your business and staying relevant to today’s consumers. By Kat Castagnoli, AIFD, CFD, CCF When you’re in the business of creativity, staying current on the latest trends can give...

Best in Blooms May 2021

by Jules Lewis Gibson | May 19, 2021 | Main Theme Story | 0 Comments

Florists’ Review is thrilled to present the winner and the other three finalists in our new “Best in Blooms” contest series. Over 75 talented floral designers from across the country submitted photos of their floral design work for our jury’s consideration in this...

Picture-Perfect Weddings of 2021

by Kat Castagnoli | May 6, 2021 | Main Theme Story | 0 Comments

By Kat Castagnoli, AIFD, CCF For better or worse, 2020 profoundly changed the landscape of the wedding industry. But if there's one thing last year has shown us, it's that love doesn't stop for a worldwide pandemic – and neither do florists. For over two decades,...

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Test Start: Flower Business

Pop-up Stores Offer Many Options and Benefits By Jill Brooke Everyone finds their aha moment in unexpected places, and for Brenda LaManna, founder and president of Damselfly Flowers, which is headquartered in White Plains, N.Y., and...

Finishing Touches

Learn how to maximize your sales by upselling; your customers (and your bottom line) will be glad you did. By Andrew Joseph A customer has the flowers in hand and is happy with what he or she has. And so are you. But wouldn’t it be great if...

Avoiding Overtime Penalties

Retailers can incur costly penalties for violating the overtime regulations of the Fair Labor Standards Act (FLSA). Here’s what you need to know about wage-and-hour regulations, to keep your business safe from prosecution. By Phillip M. Perry...

Water Quality and Flower Longevity

Are you doing everything right, but your flowers still don’t last as long as they should? It could be your water. By Terril A. Nell, Ph.D., AAF Research Director, American Floral Endowment Flowers live or die based on the availability of water to...

“Best in Blooms” Winners November

Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is delighted to present the winner of and finalists in our November “Best in Blooms” flower design contest. We...

The Supply Chain Challenge

Businesses are bolstering inventories and locating backup suppliers to deal with product shortages and delivery delays in the wake of continuously rising prices. By Phillip M. Perry Businesses of all sizes are grappling with persistent supply chain...

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