Our January
Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials, Coming Events and more!

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Holiday Gift and Planning Guide

by FR Team | July 15, 2021 | Main Theme Story | 0 Comments

PRODUCT IDEAS AND TIPS FOR MERCHANDISING, MARKETING, STAFFING AND MORE, TO HELP MAKE THE COMING WINTER HOLIDAY SEASON YOUR BEST EVER By Jennifer Howard 2021 is poised to bring holiday celebrations back in earnest, and consumers will be amped up for renewed holiday...

Christmas Trends 2021

by Jules Lewis Gibson | July 7, 2021 | Main Theme Story | 0 Comments

Getting ready to deck your clients’ halls? Make sure you’re in tune with these three dominant trends for the coming holiday season. By : Kat Castagnoli, AIFD, CFD, CCF The holidays are just around the corner. If you haven’t started thinking about trends in containers,...

From Field To Studio

by Jules Lewis Gibson | June 28, 2021 | Main Theme Story | 0 Comments

Danielle Dall’Armi, owner of Rose Story Farm in CarpinteriaChanging consumer attitudes and COVID’s disruption are redefining all channels of the floral marketplace. By Debra Prinzing, PFCI According to the just- published “2021 National Gardening Survey,” conducted by...

Seed to Sale

by Jules Lewis Gibson | June 15, 2021 | Main Theme Story | 0 Comments

The Journey of a Flower “Big, open, fluffy blooms—with lots of saturated color. Our bride, Meryl, wanted the full effect of old-fashioned romantic garden roses for her wedding day,” shares Holly Heider Chapple of Holly Chapple Flowers. Chapple’s northern-Virginia-...

In Season: Garden Roses

by Jules Gibson | June 3, 2021 | Main Theme Story | 0 Comments

By: Jules Lewis Gibson The allure of garden roses is universal. This queen of flowers has played a major role in poetry, religion, art and literature; music, medicine, fashion design, perfume and home decoration—even cuisine. An ancient flower grown for more than...

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The Day in the Life of a Studio Florist

Studio florists typically work out of nonretail spaces, often outfitted for large-scale wedding and event design. Clients are served via online, telephone or in person by appointment. The majority of studio florists design for weddings, parties,...

Florist Spotlight: Mariela Mazzei

Florist Profile Mariela Mazzei Madonna Lily Miami, Fla. @madonna__lily_ Mariela was the winner of our 2021 Valentine's Day Contest. FR: How did you get your start in the florist industry? MM: I’m from Venezuela, so I grew up in all surrounded...

Enter FR’s Latest Best in Blooms Design Contest

Submission for the Florists' Review BEST IN BLOOMS March 2023 Contest Sponsored by Melrose International Enter FR's Best in Blooms Design Contest today! Enter for your chance to win a Florist Spotlight feature in Florists' Review magazine AND win...

Studio Versus Store: Which Business Model is Right for You?

By Nita Robertson. AIFD, CFD A career with flowers can take on many different forms. Here, we will explore the studio and retail flower shop business models. A huge factor in deciding which business model is right for you is personal lifestyle...

Realistic Pricing

Tips for pricing your flower arrangements so that they are affordable and appealing to your marketplace while generating a reasonable profit for your business. By Patience Pickner, AIFD, CFD, PFCI, SDCF When I present programs or create videos, I...

Valentine’s Day Contest Winners

Valentine’s Day will be celebrated on Tuesday February 14th 2023. Get inspired and create some unique designs for the upcoming holiday of love. Think outside of the box and be creative! To help inspire you for Valentine’s Day 2023, we invited...

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