NEW ISSUE
Our April Issue is Here!
- Top Event Florists of America
- Trending Wedding Bouquets
- Wearable Flowers
- Working with Wholesalers
- Software for Wedding & Event Florists
- Creative Tutorials
- Coming Events and Much More!
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LATEST NEWS
Set the Stage with Conservatory Stands
Floral designers committed to environment-friendly foam-free arranging have long turned toĀ Accent DecorĀ for containers to support their unique mechanics and needs. Check out the step by step design tutorial by Sue McLeary.. Source: Accent Decor Blog Set the Stage with...
David Austin Launches Three New Wedding Roses
Bessie, Hettie and Millicent are the newest wedding roses in the David Austin collection. Full press Release Below- Source David Austin IntroducingĀ Three New Iconic Roses David Austin's lifelong love affair with the classic Old Rose has led him to create many...
Solar Eclipse Creativity from Florists!
A few floral artists shared their fun and creative interpretation of the solar eclipse using flowers. Full Article Below Source Solar Eclipse Creativity from Florists! By Jill Brooke You got to love the creativity of some floral artists. After all, flowers express...
New Tulip Variety āBaptizedā in NYC
Consul General of The Kingdom of the Netherlands in New York, Ahmed Dadou, presented an exclusive New York tulip variety to the City of New York at Union Square Park. Full Article at Flowerpowerdaily New Tulip Variety āBaptizedā in NYC By Jill Brooke At what will...
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FROM OUR PAGES
FEATURES
55 Top Event Florists of 2024
By Tonneli GrĆ¼etter Floristsā Review is proud to share our ā55 Top Event Florists of 2024,ā selected from regions across America. These industry leaders represent the bright future of event florals. Standing on a level all their own, these talented designers blend...
Motherās Day Success
Ideas and strategies for making the coming holiday your most efficient and profitable ever By Nita Robertson, AIFD Flowers and plants have long been the top gifts to express love and appreciation on Motherās Dayācut flowers and arrangements, outdoor bedding and garden...
Women on the Flower Farm
Growth and opportunity in an evolving industry at Alexandra Farms By Teresa Schaffer For more than 60 years, the flower industry in BogotĆ”, Colombia, has empowered women to be independent, self-sufficient leaders in their communities and their homes. Before the 1960s,...
Influential Women in the Flower Industry
Meet seven exceptional women who have blazed trails in floristry, and learn from their inspiring stories. By Jill Brooke Look all around today, and you see so many women owning flower shops and floral design studios, as well as climbing the ladders in influence,...
Celebrating International Womenās Day 2024
Your guide to marketing ideas, a social media template and other resources that you can use to generate enthusiasmāand salesāfor this often under-promoted annual worldwide holiday honoring women and their contributions to society By Tonneli GrĆ¼etter International...
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TRENDS
Make Graduation a Blooming Success
Sales, marketing and design ideas for these annual celebrations of educational achievement By Nita...
āEco-Optimismā
Garden Media Groupās ā2024 Garden Trends Reportā The 2024 report showcases seven trends for the...
Prom 2024
Everything you need to know to engineer an efficient and profitable prom seasonāand create a...
American Floral Trends Forecast 2024
A study of five major trends influencing floral design this year Anthologized by Tonneli GrĆ¼etter...
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Mystic Crystals
Introducing extraordinary new products that will add an exciting new element to bridal bouquets and boutonniĆØres this wedding season. Floral design and text by Patience Pickner, AIFD, PFCI Chamberlain, S.D. Photos by Tami Carda Photography Presented by Fitz Design Fitz Design...
Sustainably Designed Broken Arch
The right mechanics make designing spectacular wedding arches fast and easy. Floral design and text by Susan McLeary Photos by Patrick Kolts for Accent DĆ©cor Last year, I was asked by Accent DĆ©cor to collaborate on a number of solution-focused structures and vessels...
Grassy Winter Meadow
This flower design concept that can be utilized for myriad occasions, from photoshoots to weddings and events. Floral design and text by Molly Lucille (@fae.floral) Photos by Bud Kibby, TINYuproar My creative practice is deeply inspired by the wildness of nature. I...
Radiant Radial Lines
Radial-line arrangements captivate and engage viewers, and they are also popular choices among floral designers. Floral design and text by Tomas De Bruyne, EMC International (European Master Certification), Oostkamp (Brugge), Belgium Photos by Diana Toma, EMC, Atelier...
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BUSINESS AND MARKETING
Software for Wedding and Event Florists
A look at three companies that offer wedding and event planning software developed specifically for floristsāby florists. By Andrew Joseph Until about 25 years ago, keeping track of oneās inventory, revenue and expenses was all done by hand, written on accounting balances, and...
AI and Your Flower Business
Can artificial intelligence help your retail business? Letās find out. By Andrew Joseph For the past few years, the initialism āAIāāartificial intelligenceāhas been played out across all media platforms. For most people, AI has been a part of pop-culture lore for...
Merchandising Ideas to Create Customer Experiences
Elevate your product displays with these modern and sales-enticing techniques By Tonneli GrĆ¼etter Native Poppy Native Poppy Feeling overwhelmed by the pressure to keep oneās shop fresh and exciting for in-person shoppers is a challenge every florist has felt at some...
Event Rentals
Diversifying your portfolio of services into the event-rentals segment can offer myriad opportunities for expanding your business and creating additional revenue streams. By Nita Robertson, AIFD Botanica International Design & DĆ©cor Studio Florists can diversify...
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CREATIVITY AND EDUCATION
Bucket-list Floral Experiences
The top flower and garden shows, exhibitions, festivals and tours across the world that, once attended, will be among the highlights of oneās life. By Jill Brooke When thinking about bucket-list flower experiences, some obvious choices come to mind. However, there are others...
Do You Have What It Takes for a Really Big Show?
Tips for creating an exhibit for the PHS Philadelphia Flower Show, the largest horticultural event in the USA (this info also applies to participating in smaller flower shows in your area) By Jill Brooke Itās not a surprise that many florists dream about creating an...
Four Simple Steps for Long-lasting Valentineās Day Roses
By Terril A. Nell, Ph.D., AAF Research Coordinator at the American Floral Endowment (AFE) Professor Emeritus of Floriculture at the University of Florida Americans celebrate Valentineās Day with gifts of flowers, candy, cards and more, creating the largest retail...
50 Must-attend Floral Events in 2024
Education, inspiration, rejuvenation, relationship and connection building, exotic localesānational and international conventions and trade shows in 2024 offer something for everyone in the flower industry. The floral industry is blessed in many ways, and one of those...
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