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NEW ISSUE

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Our April Issue is Here!

  • Top Event Florists of America
  • Trending Wedding Bouquets
  • Wearable Flowers
  • Working with Wholesalers
  • Software for Wedding & Event Florists
  • Creative Tutorials
  • Coming Events and Much More!

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LATEST NEWS

David Austin Launches Three New Wedding Roses

David Austin Launches Three New Wedding Roses

Bessie, Hettie and Millicent are the newest wedding roses in the David Austin collection. Full press Release Below- Source David Austin Introducing Three New Iconic Roses David Austin's lifelong love affair with the classic Old Rose has led him to create many...

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Set the Stage with Conservatory Stands

Set the Stage with Conservatory Stands

Floral designers committed to environment-friendly foam-free arranging have long turned to Accent Decor for containers to support their unique mechanics and needs. Check out the step by step design tutorial by Sue McLeary.. Source: Accent Decor Blog Set the Stage with...

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Solar Eclipse Creativity from Florists!

Solar Eclipse Creativity from Florists!

A few floral artists shared their fun and creative interpretation of the solar eclipse using flowers. Full Article Below Source Solar Eclipse Creativity from Florists! By Jill Brooke You got to love the creativity of some floral artists. After all, flowers express...

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New Tulip Variety “Baptized” in NYC

New Tulip Variety “Baptized” in NYC

Consul General of The Kingdom of the Netherlands in New York, Ahmed Dadou, presented an exclusive New York tulip variety to the City of New York at Union Square Park. Full Article at Flowerpowerdaily New Tulip Variety “Baptized” in NYC By Jill Brooke At what will...

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FROM OUR PAGES

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55 Top Event Florists of 2024

By Tonneli Grüetter Florists’ Review is proud to share our “55 Top Event Florists of 2024,” selected from regions across America. These industry leaders represent the bright future of event florals. Standing on a level all their own, these talented designers blend...

Mother’s Day Success

Ideas and strategies for making the coming holiday your most efficient and profitable ever By Nita Robertson, AIFD Flowers and plants have long been the top gifts to express love and appreciation on Mother’s Day—cut flowers and arrangements, outdoor bedding and garden...

Women on the Flower Farm

Growth and opportunity in an evolving industry at Alexandra Farms By Teresa Schaffer For more than 60 years, the flower industry in Bogotá, Colombia, has empowered women to be independent, self-sufficient leaders in their communities and their homes. Before the 1960s,...

Influential Women in the Flower Industry

Meet seven exceptional women who have blazed trails in floristry, and learn from their inspiring stories. By Jill Brooke Look all around today, and you see so many women owning flower shops and floral design studios, as well as climbing the ladders in influence,...

Celebrating International Women’s Day 2024

Your guide to marketing ideas, a social media template and other resources that you can use to generate enthusiasm—and sales—for this often under-promoted annual worldwide holiday honoring women and their contributions to society By Tonneli Grüetter International...

FEATURES

Mother’s Day Success

Mother’s Day Success

Ideas and strategies for making the coming holiday your most efficient and profitable ever By Nita Robertson, AIFD Flowers and plants have long been the top gifts to express love and appreciation on Mother’s Day—cut flowers and arrangements, outdoor bedding and garden...

Women on the Flower Farm

Women on the Flower Farm

Growth and opportunity in an evolving industry at Alexandra Farms By Teresa Schaffer For more than 60 years, the flower industry in Bogotá, Colombia, has empowered women to be independent, self-sufficient leaders in their communities and their homes. Before the 1960s,...

Influential Women in the Flower Industry

Influential Women in the Flower Industry

Meet seven exceptional women who have blazed trails in floristry, and learn from their inspiring stories. By Jill Brooke Look all around today, and you see so many women owning flower shops and floral design studios, as well as climbing the ladders in influence,...

Celebrating International Women’s Day 2024

Celebrating International Women’s Day 2024

Your guide to marketing ideas, a social media template and other resources that you can use to generate enthusiasm—and sales—for this often under-promoted annual worldwide holiday honoring women and their contributions to society By Tonneli Grüetter International...

25th Annual “Picture Perfect Weddings Contest”

25th Annual “Picture Perfect Weddings Contest”

See the incredible floral creations that vied for Florists’ Review’s “silver jubilee” wedding design awards. By Nita Robertson, AIFD Sponsored by Alexandra Farms, Fitz Design, and True Client Pro A “picture-perfect wedding” refers to floral décor for a wedding...

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David Austin Roses

TRENDS

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Make Graduation a Blooming Success

Sales, marketing and design ideas for these annual celebrations of educational achievement By Nita...

“Eco-Optimism”

Garden Media Group’s “2024 Garden Trends Report” The 2024 report showcases seven trends for the...

Prom 2024

Everything you need to know to engineer an efficient and profitable prom season—and create a...
“Eco-Optimism”

“Eco-Optimism”

Garden Media Group’s “2024 Garden Trends Report” The 2024 report showcases seven trends for the...

read more
Prom 2024

Prom 2024

Everything you need to know to engineer an efficient and profitable prom season—and create a...

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DESIGN TUTORIALS

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Mother’s Day Brunch

Mother’s Day Brunch

A collection of component arrangements creates a tablescape for a celebratory family feast—a novel flower gifting idea for honoring Mom this year. Floral design, photos and text by Nita Robertson, AIFD Presented by OASIS Floral Products/Smithers-Oasis North America For an...

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Pocket Boutonnières Made Easy

Pocket Boutonnières Made Easy

Two methods for creating this new generation of boutonnières Floral design and text by Patience Pickner, AIFD, PFCI Photos by Photography by Scott Chamberlain, S.D. Presented by Fitz Design POCKET SQUARES I designed this pocket “boutonnière” for a customer who prefers...

Dazzling Duo

Dazzling Duo

Coordinating corsage and boutonnière for style-setting prom-goers Floral design, photos and text by Nita Robertson, AIFD Presented by Reliant Ribbon The approaching prom season offers myriad opportunities for florists to show off their creativity and awareness of...

Eco-Friendly Suspended Arrangement

Eco-Friendly Suspended Arrangement

NYC floral designer Juan Villanueva shares a dramatic design idea that is considerate of the environment Floral design, photos and text by Juan M. Villanueva Villanueva Designs New York, N.Y. At Villanueva Designs, we often incorporate dramatic suspended floral...

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BUSINESS AND MARKETING

Software for Wedding and Event Florists

Software for Wedding and Event Florists

A look at three companies that offer wedding and event planning software developed specifically for florists—by florists. By Andrew Joseph Until about 25 years ago, keeping track of one’s inventory, revenue and expenses was all done by hand, written on accounting balances, and...

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AI and Your Flower Business

AI and Your Flower Business

Can artificial intelligence help your retail business? Let’s find out. By Andrew Joseph For the past few years, the initialism “AI”—artificial intelligence—has been played out across all media platforms. For most people, AI has been a part of pop-culture lore for...

Merchandising Ideas to Create Customer Experiences

Merchandising Ideas to Create Customer Experiences

Elevate your product displays with these modern and sales-enticing techniques By Tonneli Grüetter Native Poppy Native Poppy Feeling overwhelmed by the pressure to keep one’s shop fresh and exciting for in-person shoppers is a challenge every florist has felt at some...

Event Rentals

Event Rentals

Diversifying your portfolio of services into the event-rentals segment can offer myriad opportunities for expanding your business and creating additional revenue streams. By Nita Robertson, AIFD Botanica International Design & Décor Studio Florists can diversify...

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CREATIVITY AND EDUCATION

Bucket-list Floral Experiences

Bucket-list Floral Experiences

The top flower and garden shows, exhibitions, festivals and tours across the world that, once attended, will be among the highlights of one’s life. By Jill Brooke When thinking about bucket-list flower experiences, some obvious choices come to mind. However, there are others...

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Do You Have What It Takes for a Really Big Show?

Do You Have What It Takes for a Really Big Show?

Tips for creating an exhibit for the PHS Philadelphia Flower Show, the largest horticultural event in the USA (this info also applies to participating in smaller flower shows in your area) By Jill Brooke It’s not a surprise that many florists dream about creating an...

Four Simple Steps for Long-lasting Valentine’s Day Roses

Four Simple Steps for Long-lasting Valentine’s Day Roses

By Terril A. Nell, Ph.D., AAF Research Coordinator at the American Floral Endowment (AFE) Professor Emeritus of Floriculture at the University of Florida Americans celebrate Valentine’s Day with gifts of flowers, candy, cards and more, creating the largest retail...

50 Must-attend Floral Events in 2024

50 Must-attend Floral Events in 2024

Education, inspiration, rejuvenation, relationship and connection building, exotic locales—national and international conventions and trade shows in 2024 offer something for everyone in the flower industry. The floral industry is blessed in many ways, and one of those...

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