FR Team | Florists' Review

Holiday Gift and Planning Guide

Posted by FR Team | Jul 15, 2021 | Main Theme Story |

Holiday Gift and Planning Guide PRODUCT IDEAS AND TIPS FOR MERCHANDISING, MARKETING, STAFFING AND...

Waterfall Bouquet

Posted by FR Team | May 19, 2021 | Creativity & Education |

Waterfall Bouquet A cascading bouquet, of grand proportions, is designed for a bride who wants to...

Lavish Traveling Centerpiece

Posted by FR Team | Mar 15, 2021 | Floral Tutorial Design of The Week, Video |

Playing a bit of a trick on the eyes, floral designer Erik Witcraft, AIFD, creates a stunning oblong candle centerpiece for a wedding reception. While the lush design appears to be a collection of four individual arrangements, it is a single horizontal unit. Featuring Alexandra Farms’ spectacular peachy-pink ‘Miyabi’ Wabara Garden Roses, the design also comprises spray garden roses, ‘Green Ball’ Dianthus and pepperberry. READ MORE…

Post-Wedding Brunch

Posted by FR Team | Feb 21, 2021 | How-To Floral Designs, Video |

The day after a huge wedding, it’s nice for everyone to mingle and catch up with a post-celebratory brunch. Watch as Erik demonstrates how he created a showstopper brunch buffet arrangement featuring flowers from Rio Roses perfect for such an occasion.

Classic White Bridal Bouquet

Posted by FR Team | Feb 14, 2021 | How-To Floral Designs, Video |

Using wire rings, sparkling wired-crystal garland, the most incredible ‘Princess Miyuki’ garden roses from Alexandra farms and fragrant white peonies, Erik takes a classic style bridal bouquet and elevates it to a luscious modern sparkly bouquet.

Dramatic Delphinium

Posted by FR Team | Feb 7, 2021 | Floral Tutorial Design of The Week, Video |

This hi-impact design features Pantone’s color of the year with Rio Roses products such as dark blue delphinium and beautiful yellow roses. Learn the tricks Erik uses as he creates structure and style with unexpected elements.

Garden Rose Lantern Centerpiece

Posted by FR Team | Feb 1, 2021 | Floral Tutorial Design of The Week, Video |

Watch as floral designer Erik Witcraft, AIFD, creates a beautiful and versatile lantern arrangement that can be used for both wedding ceremonies and receptions. This trend-forward design showcases Alexandra Farms’ exquisite blush-pink ‘Tsumugi’ Wabara Garden Roses nestled among a virtual “forest” of textural foliages – all “growing” around, through and over an ornate Victorian iron lantern. READ MORE…

Social Media Trends for 2021

Posted by FR Team | Jan 20, 2021 | Floral Trends |

Talkwalker & HubSpot release a new report revealing how to be more successful with social media during—and following—the era of COVID. Now, more than ever, a sound social media approach can save a business in today’s COVID-19 climate. Read how…