FR Team | Florists' Review

Seeing 20/20: 2020 Gardening Trends

Posted by FR Team | Mar 26, 2020 | Floral Trends |

It’s here! Garden Media Group’s annual must-read report on trends in gardening and the green industry. Even if you don’t offer much in the way of gardening products or advice, read this report: It provides insights into societal megatrends that are impacting much more than just the lawn and garden industry but still will affect your business. Read more […]

Calendar of Events – March and April 2020

Posted by FR Team | Mar 18, 2020 | Floral Events |

A complete listing of floral industry events, gift markets, and holidays in North America, Europe and beyond. [Read more …]

Floral Cuff

Posted by FR Team | Mar 16, 2020 | Floral Tutorial Design of The Week |

Watch as Lori creates a one-of-a-kind floral cuff. Two techniques using decorative wires, provided by Smithers-Oasis North America, form the cuff. Adding fresh flowers and foliage with adhesive glue and dashes, also provided by Smithers-Oasis North America, transform wire to WOW!

“Promenade” Trend: Dutch Spiral Bouquet

Posted by FR Team | Mar 9, 2020 | Floral Tutorial Design of The Week |

Sponsored by DESIGN MASTER color tool A stunning illustration of the “Promenade” trend – one of the four styles composing the 2020-21 “American Floral Trends Forecast” – this luscious spiral hand-tied bouquet, designed by Erik Witcraft, AIFD, is beautiful as both a vase arrangement and a bridal bouquet. The soft, warm honey/tan/brown hues of ‘Toffee’ and ‘Caramel’ roses set the stage for this bouquet’s distinctive color narrative. READ MORE…

Paperwhites

Posted by FR Team | Mar 2, 2020 | Floral Tutorial Design of The Week |

This arrangement will bring the fragrance and beginnings of spring into everyone’s home… READ MORE

Framed Orchid Art Piece Floral Design How-to

Posted by FR Team | Feb 24, 2020 | Floral Tutorial Design of The Week |

Annie Chen, AIFD, from Floral Sunshine in Portland, Ore., demonstrates how to create amazing wall art featuring living plants – including orchids, succulents and air plants.

Architctural Garden Centerpiece

Posted by FR Team | Feb 17, 2020 | Floral Tutorial Design of The Week |

Using Smithers-Oasis Midnight Floral Foam as both functional and decorative elements, floral designer Erik Witcraft, AIFD, creates a contemporary centerpiece with an architectural flair. Erik cuts “slices” of Midnight Floral Foam and places them between blocks of the black foam to resemble slabs of slate. Between them, he arranges garden roses, hybrid Dianthus and Cymbidium orchids in narrow rows, or bands, with gracefully arching Callas sheltering the design and adding rhythmic movement and dimension to the design. Sponsored by Alexandra Farms.

On the Theme February 2020

Posted by FR Team | Feb 12, 2020 | On the Theme |

Florists’ Review publisher Travis Rigby shares his thoughts on the current houseplant trend and why he thinks it is here to stay. [Read more …]

Romantic Garden Urn

Posted by FR Team | Feb 10, 2020 | Floral Tutorial Design of The Week |

Watch as Erik Witcraft, AIFD, creates a lush romantic arrangement spotlighting a wondrous...

Terratory Trend Bespoke Centerpiece

Posted by FR Team | Feb 10, 2020 | Floral Tutorial Design of The Week |

Taking cues from the earthy, organic “Terratory” trend – one of four current trend looks in Florists’ Review’s “American Floral Trends Forecast 2020-21” – floral designer Erik Witcraft, AIFD, pairs lush garden roses with branches and foliages in an artful manner, to create a contemporary composition with a woodlands aesthetic… READ MORE